Manager, Consumer Insights

The Marzetti Company; Columbus (OH); On-site; USD 90,000 - 130,000; Full time

Job summary

The Marzetti Company is seeking a Manager of Consumer Insights to lead strategy and learning agendas that shape brand, innovation, and commercial decisions. You will partner with Marketing, Innovation, Commercial, R&D, Analytics, and other leaders to translate consumer and market understanding into actionable direction that drives growth.

As a trusted insights leader, you will combine strategic thinking, research expertise, and business judgment to embed consumer understanding in key decisions

Qualifications

• 5-8+ years in consumer insights or market research.
• Hands-on expertise in primary research: design, questionnaire development, analysis.
• Fluency with syndicated data, analytics, and research tools.
• Proficient in PowerPoint and Excel; visualization tools like Power BI or Tableau.
• Food and/or retail CPG experience preferred.
• Proven ability to synthesize complex information into actionable recommendations.

Responsibilities

• Lead consumer insights learning agendas aligned with business priorities.
• Translate business questions into clear research approaches.
• Manage insights across innovation, commercialization, and learning loops.
• Serve as thought partner to Marketing, Innovation, Commercial, R&D and Analytics.
• Execute primary research from study design to interpretation.
• Leverage DIY and agile research platforms to accelerate learning.
• Build holistic stories synthesizing research, data, and analytics into actionable insights.
• Contribute to transformation and self-service adoption across the org.
• Communicate insights to senior leaders to drive alignment and action.
• Manage multiple priorities and adapt learning plans as business needs evolve.
• Teach and strengthen insight capabilities across the organization.

Skills

Syndicated data

DIY research

Agile research

Insight storytelling

Cross-functional collab

PowerPoint

Presentation skills

Data interpretation

Education

Bachelor’s degree in Marketing, Business, Market Research, Analytics

Advanced degree preferred

Tools

Power BI

Tableau

Excel

PowerPoint

Job description

Overview

The Manager, Consumer Insights leads consumer insights strategy and learning agendas that shape brand, innovation, and commercial decisions and drive business growth. This role partners with Marketing, Innovation, Commercial, R&D, Analytics, and other cross-functional leaders to identify critical business questions and translate consumer, category, and market understanding into clear, actionable direction that helps teams prioritize the opportunities and actions most likely to drive growth.

As a trusted strategic partner and hands-on insights leader, the Manager, Consumer Insights combines strategic thought leadership, research expertise, and business judgment to ensure consumer understanding is embedded in key decisions and to strengthen insights capabilities across the organization.

Responsibilities

Essential Functions/Primary Responsibilities

• Lead consumer insights learning agendas for key brands that are aligned with business priorities, owning insights leadership for assigned areas of the business and ensuring learning is focused on the questions most critical to core and innovation growth.

• Translate business questions into clear research approaches, determining what needs to be learned and the most effective way to generate that learning with the speed and rigor appropriate to the decision.

• Manage insights across innovation and commercialization, including inspiring opportunity identification, measuring consumer response to concepts, product optimization, and launch learning, helping teams identify opportunities earlier and improve the quality of innovation decisions.

• Serve as a thought partner to Marketing, Innovation, Commercial, R&D, Analytics, and other cross-functional leaders, co-developing learning plans, managing learning loops, and influencing business decisions through clear, insight-driven recommendations.

• Execute primary research, including study design, questionnaire development, methodology selection, analysis, and interpretation, flexing across qualitative and quantitative approaches based on the business question and available resources.

• Leverage DIY, agile research, AI enabled platforms and analytics tools to accelerate learning and enable timely decision-making, creating iterative learning loops that build on findings and continuously deepen business understanding

• Build holistic stories and strategies that synthesize primary research, syndicated data, analytics, and other sources into compelling insights, implications, and actions that keep the org grounded in the consumer to inform brand and commercial choices.

• Contribute to transformation and strengthen consumer insights capabilities, AI tools, processes, and self-service adoption across the organization to increase the speed, quality, and reach of consumer-led decision-making.

• Communicate insights and recommendations to senior leaders through clear, compelling recommendations that creates alignment and drives action.

• Manage multiple priorities and research initiatives while balancing business needs, speed, rigor, and available resources, adapting learning plans as business priorities evolve.

• Teach and strengthen insight capabilities and practices across the organization, building confidence and effectiveness in applying consumer insights to business decisions.

Qualifications

• Bachelor’s degree in Marketing, Business, Market Research, Analytics, or related field required; advanced degree preferred.

• 5-8+ years of progressive experience in consumer insights, market research, or related roles; CPG experience required.

• Demonstrated hands‑on expertise in primary research, including study design, questionnaire development, methodology selection, execution, analysis, and interpretation

• Strong fluency in syndicated data, analytics, and research tools with the ability to independently explore data and generate insights.

• Hands‑on experience leveraging DIY and agile research platforms to rapidly test, learn, and iterate and comfort operating in an agile learning environment.

• Proven ability to synthesize complex information into clear, actionable business recommendations.

• Strong project leadership skills with the ability to manage multiple priorities and navigate ambiguity and adapt quickly as business needs evolve.

• Proficiency in PowerPoint and Excel; experience with visualization tools such as Power BI or Tableau.

• Experience building insights capabilities, tools, or self‑service adoption preferred.

• Food and/or retail CPG (big or small) experience preferred.

#TMZ23

Competencies

Growth Behaviors

• Strategic Mindset

• Consumer Focus

• Business Acumen

• Decision Quality

• Manages Ambiguity

• Drives Results

Technical Competencies

• Execute DIY will Excellence

• Balance of Traditional & AI Approaches

• Data & Insights Fluency

Working Conditions/Environment

Works in a normal office environment where the employee is regularly required to speak, see, hear, sit, stand, talk, type, walk and bend while moving about the facility. The noise level in the office is quiet. Occasional travel to plants or meetings is required.