Manager, Sales Development & Pipeline Generation

Simfoni Limited; Northern (KY); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Simfoni USA INC in the United States is seeking an experienced Manager, Sales Development & Pipeline Generation. You will lead a high-performing BDR team, design outbound campaigns across multi-channel channels, and build the outbound engine to generate qualified pipeline.

Ideal candidates have 4+ years in B2B SaaS sales development and 2+ years in managing SDR/BDR teams, with hands-on experience using Gong Engage, Outreach, Salesloft, and related GTM tools in a fast-paced environment.

Qualifications

• 4+ years of B2B SaaS sales development experience.
• 2+ years directly managing SDR/BDR teams.
• Experience building outbound campaigns and sequences.
• Strong understanding of ICP segmentation, ABM and multi-channel outreach.

Responsibilities

• Build and lead a high-performance BDR team with clear pipeline targets.
• Design and launch outbound programs across email, phone, LinkedIn, and AI channels.
• Own the outbound technology stack and optimize sequences and workflows.
• Measure and optimize funnel performance with RevOps dashboards and scorecards.

Skills

BDR management

Campaign design

Multi-channel outreach

GTM strategy

Tools

Gong Engage

Outreach

Salesloft

Reply.io

ZoomInfo

HubSpot

Salesforce

Job description

About Simfoni

Simfoni USA INC,a globally recognized Spend Analytics, eSourcing and Spend Automation, andprocurementtechnology company is continuing to expand in the North American market.If you’re an experienced Enterprise Software Account Executive, with proven selling to mid-level and enterprise Executives, you may be a perfect fit to join our team. Working at Simfoni means you have the flexibility of a smaller organization but enjoy all of the benefits and perks of joining a larger organization. If this sounds like the right step in your career,

Overview:

Simfoni is entering a new phase of growth, leveraging AI, automation, intent data and precision targeting to reach high-value procurement and finance leaders across our ICP.We’re looking for a Manager, Sales Development & Pipeline Generation who can do more than manage BDR activity. This is a hands-on builder-manager role for someone who can lead a high-performing BDR team while building the campaigns, targeted plays and systems that create qualified pipeline.You should be equally comfortable coaching a BDR, building a targeted sequence, analyzing conversion data and figuring out why a campaign isn't performing.

What You'll Own:

1. Build & Lead a High-Performance BDR Team

• Directly manage, coach and develop Simfoni's BDR/SDR team, with clear accountability for qualified pipeline creation and performance.
• Own onboarding, goals and quotas, call coaching, performance management and individual development.
• Establish a disciplined operating rhythm around pipeline targets, meetings, conversion rates and rep productivity.
• Use Gong and other call intelligence to identify winning talk tracks, objections and coaching opportunities.
• Partner with Sales leadership to continuously improve qualification, meeting quality and BDR-to-AE handoffs.
• Build a culture focused on outcomes, not activity alone. Calls and emails matter, but qualified pipeline is the ultimate measure of success.

2. Build & Run the Outbound Pipeline Engine

• Design and launch the outbound programs the BDR team executes across email, phone, LinkedIn and AI-powered outbound channels.
• Translate Simfoni's ICP, value propositions, use cases and customer proof points into compelling campaigns, sequences and talk tracks.
• Segment accounts and personas to create relevant, targeted outreach rather than generic high-volume sequences.
• Build targeted ABM plays for priority accounts using intent data, account research and buying signals such as executive changes, cost-reduction initiatives, ERP transformation, M&A and procurement transformation.
• Use ZoomInfo Intent and other data sources to identify potential buying signals and translate them into timely BDR action.
• Partner with Product Marketing, Sales and the broader Marketing team to turn product capabilities, content, customer stories and market insights into actionable outbound plays.

3. Be a Hands-On GTM Technology Operator

We aren’t looking for someone who needs another team to build everything for them. Once RevOps has laid the technical foundation, you should be comfortable getting into the tools yourself to build, test and improve the outbound machine. Our environment includes tools such as Reply.io/Jason AI SDR, Gong Engage, ZoomInfo Intent, HubSpot, Salesforce, LinkedIn and other AI-powered sales and marketing technologies.

You will:

• Build and optimize sequences, workflows, lists and campaign logic.
• Experiment with AI research, personalization and automation to improve relevance and BDR productivity.
• Identify opportunities to automate manual work and increase productive selling time.
• Partner with RevOps as needed while independently managing much of the day-to-day outbound execution.

4. Measure, Learn & Optimize

You will own the feedback loop between campaigns - BDR activity - meetings - opportunity and pipeline.

• Work with RevOps to build dashboards and scorecards across campaigns and BDR performance.
• Track funnel conversion, including engagement, meetings booked and held, qualified meetings, opportunities and pipeline generated.
• Identify where conversion is breaking down and take action quickly.
• Continuously test targeting, messaging, sequences and call approaches based on performance.
• Use Gong insights and BDR feedback to understand what prospects are saying and translate those insights into better campaigns and coaching.
• Clearly communicate what's working, what's not and what we're changing as a result.

Who You Are:

• Ideally 4+ years of B2B SaaS sales development, revenue or growth experience, including at least 2+ years directly managing SDR/BDR teams.
• Proven track record of leading BDR teams that consistently create qualified pipeline.
• Demonstrated experience personally building outbound campaigns, sequences and targeted account plays
• Strong understanding of modern outbound strategy, including ICP segmentation, persona targeting, intent signals, ABM, multi-channel sequencing and AI-powered personalization.
• Hands‑on experience with GTM tools such as Gong Engage, Outreach, Salesloft, Reply.io, Clay, ZoomInfo, 6sense, Demandbase, HubSpot and/or Salesforce.
• Strong analytical instincts and experience managing to funnel conversion and pipeline outcomes, not simply activity metrics.
• Strong coaching skills and a genuine interest in developing BDR talent.
• Comfortable moving between strategy and execution and operating in a fast‑moving, resource‑lean environment.

Bonus: Experience selling into procurement, supply chain, finance, manufacturing or food & beverage organizations.

Big bonus: Experience using AI, intent data, automation or enrichment tools to build sophisticated outbound workflows at scale.

Why This Role Matters:

At Simfoni, we want the BDR function to be more than a team working lists and hitting activity targets.We're building a modern pipeline-generation engine that combines talented people with better data, stronger targeting, AI, automation and continuous optimization.This person will own that engine: leading the BDR team, identifying the right accounts and signals, building the outbound plays and continuously improving what creates qualified pipeline.If you're the kind of SDR leader who looks at a team's results and immediately starts thinking, "How can we make the entire machine better?", this is the role for you.