Manager, Performance Marketing

The Vibrant Talent Group; Los Angeles (CA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

The Vibrant Talent Group is recruiting for a Manager, Performance Marketing to lead multi-channel acquisition for a top home lighting, furniture and décor retailer. You’ll partner with the VP and Senior Manager to shape channel strategy and testing roadmaps in a hybrid Los Angeles environment.

You will own paid social, affiliate, display and emerging channels, oversee analytics dashboards, and collaborate with merchandising, creative, and external partners to optimize CAC, ROAS, and LTV.

Qualifications

• 3+ years in performance or growth marketing for ecommerce or DTC.
• Hands-on campaigns on Meta and Pinterest.
• Experience with affiliate platforms (Impact, CJ Affiliate, Rakuten, AWIN or similar).
• Strong analytics; build dashboards and optimize CAC/ROAS/LTV.
• Excellent communication and negotiation; detail-oriented.

Responsibilities

• Paid Social: Manage and optimize campaigns across Meta, Pinterest and others; setup, testing, optimization, pacing; collaborate on creatives.
• Affiliate Marketing: Own day-to-day management of the affiliate program, negotiate partnerships and growth within brand guidelines.
• Display & Emerging Channels: Manage display campaigns and test new channels like CTV with the Senior Manager.
• Influencer Marketing: Evaluate creator partners, guide briefs, and integrate with paid social and affiliate strategies.
• Analytics & Optimization: Track performance across channels, surface insights to inform strategy and testing partners.
• Cross-Functional Collaboration: Align campaigns with merchandising, creative, digital teams and external partners.

Skills

Performance marketing

Growth marketing

Analytical skills

Communication

Negotiation

Cross-functional collaboration

Tools

Meta Ads

Pinterest Ads

Impact

CJ Affiliate

Rakuten

AWIN

Job description

The Vibrant Talent Group is recruiting for the nation's leading specialty home lighting, furniture, and décor retailer, hiring for a Manager, Performance Marketing. Our client offers a catalog of tens of thousands of designs, from well-known brands to exclusive in-house lines, with hundreds of new products introduced every week. Their mission is to be the authoritative digital destination in the lighting market, and their success is built on digital excellence across performance-driven channels. You'll report directly to the VP, Customer Acquisition, and work closely with the Senior Manager of Performance Marketing, with real input into channel strategy and the testing roadmap. This role is based in the Los Angeles area (Southern California) in a hybrid environment.

Responsibilities

• Paid Social: Manage and optimize campaigns across Meta (Facebook, Instagram), Pinterest, and additional platforms as needed. Execute hands-on campaign setup, testing, optimization, and scaling, including audience strategy, creative testing, and budget pacing. Partner with creative teams to iterate on high-performing ad creative and ideate new concepts, and execute tactics to grow the customer base in new audience segments.
• Affiliate Marketing: Own day-to-day management of the affiliate program (partner relationships, commission structures, and promotional proposals), working with the agency to grow the program profitably and within brand guidelines. Identify and negotiate new partnerships across underpenetrated audiences and customer segments.
• Display & Emerging Channels: Manage display prospecting and retargeting campaigns, and help test and evaluate emerging channels such as CTV alongside the Senior Manager.
• Influencer Marketing: Evaluate creator partners for brand fit, create briefs to guide content, and help build out the channel as part of the affiliate and paid social strategies.
• Analytics & Optimization: Track and report on performance across channels, optimizing CAC, ROAS, and LTV. Surface insights to inform channel mix and acquisition strategy, and evaluate testing partners and platforms with the Senior Manager.
• Cross-Functional Collaboration: Partner with merchandising, creative, digital, and external partners to align campaigns with seasonal and promotional calendars. Contribute to the broader digital acquisition strategy and testing roadmap.

Requirements

• At least 3 years of performance or growth marketing experience for an e-commerce or DTC brand, with hands-on experience across multiple acquisition channels (paid social, affiliate, display).
• Direct experience managing paid social campaigns on Meta and Pinterest.
• Hands-on experience with at least one major affiliate platform (Impact, CJ Affiliate, Rakuten, AWIN, or similar).
• Strong analytical skills, with a proven ability to build dashboards and optimize campaigns against CAC, ROAS, and LTV.
• Excellent communication and negotiation skills. You're a detail-oriented, collaborative partner to both internal teams and external partners.
• Comfortable working in a hybrid environment (1-3 days per week in-office).
• Preferred: Familiarity with merchandising and promotional planning in a retail environment.
• Preferred: Understanding of attribution, incrementality, and full-funnel performance measurement.
• Preferred: Demonstrated ability to document business processes, SOPs, or workflows in a clear format.