Sr. Manager, Paid Search

The Vibrant Talent Group; Los Angeles (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

The Vibrant Talent Group in Los Angeles is recruiting a Senior Manager, Paid Search to lead and optimize enterprise paid search programs across Google Ads, Microsoft Ads and more. You will collaborate with Marketing, Creative, Merchandising, Finance, and Product to influence investment decisions and drive measurable results.

You will own forecasting, budgets, and performance targets, driving ROAS improvements and scalable automation in a fast-paced retail environment.

Qualifications

• 5+ years in paid search or performance marketing, ecommerce/retail.
• Deep expertise in Google Ads, Microsoft Ads, Google Shopping, and related tools.
• Experience managing annual media budgets of $10M+.
• Proven track record of profitable revenue growth and customer acquisition.
• Strong analytical and financial acumen with advanced Excel and reporting.
• Experience forecasting and presenting to senior leadership.
• Preferred: specialty retail/home furnishings/omnichannel.
• Preferred: private equity-backed company exposure.
• Preferred: attribution, media mix modeling, incrementality testing, and LTV.

Responsibilities

• Own enterprise-wide paid search strategy across Google Ads, Meta, Bing, and emerging platforms.
• Drive ROAS, CAC, revenue, and conversion optimization; monitor campaign health.
• Lead agency and vendor management with performance metrics and new tools.
• Build forecasting models and performance reporting frameworks for executives.
• Align marketing investments with product priorities and inventory strategy.

Skills

Paid search

Performance marketing

Forecasting

Analytics

Leadership

Budget management

Data-driven decisions

Tools

Google Ads

Microsoft Ads

Google Shopping

Performance Max

YouTube Ads

Google Analytics

Merchant Center

Feed management

Job description

The Vibrant Talent Group is recruiting for the nation's leading specialty home lighting, furniture, and décor retailer, hiring for a Senior Manager, Paid Search. Our client offers a catalog of tens of thousands of designs, from well-known brands to exclusive in-house lines, with hundreds of new products introduced every week. Their mission is to be the authoritative digital destination in the lighting market, and the future of the business depends on how effectively they acquire, engage, and convert customers across performance-driven channels. You'll work closely with the Marketing, Creative, Merchandising, Finance, and Product teams to influence investment decisions and drive measurable business results. This role is based in the Los Angeles area (Southern California).

Responsibilities

• Paid Search Strategy & Leadership: Own enterprise-wide paid search strategy across Google Ads, Meta, Bing, Pinterest, and emerging search platforms. Develop annual and quarterly growth strategies aligned with revenue and profitability objectives, and establish channel forecasts, budgets, and performance targets. Evaluate and prioritize new opportunities to capture incremental market share, and serve as the internal subject matter expert on search engine marketing and auction dynamics.
• Performance Management & Optimization: Drive continuous improvement of ROAS, CAC, revenue, conversion rate, and customer acquisition performance. Monitor campaign health and proactively identify performance shifts, opportunities, and risks. Develop testing roadmaps covering bidding strategies, audience segmentation, creative assets, landing pages, and attribution methodologies. Analyze performance at the campaign, product, brand, category, and audience levels, and lead optimization across brand, non-brand, shopping, competitor, and remarketing campaigns.
• Agency & Vendor Management: Lead strategic relationships with agency partners and technology vendors. Hold partners accountable for performance, innovation, and execution quality through business reviews and clear success metrics. Identify and implement new tools, technologies, and automation capabilities that improve efficiency and performance.
• Analytics & Measurement: Build and maintain forecasting models and performance reporting frameworks. Partner with Analytics and Finance to establish measurement methodologies and business cases for investment decisions. Develop executive-level reporting focused on growth, profitability, customer acquisition, and marketing efficiency, and evaluate attribution models and incrementality testing opportunities.
• Cross-Functional Leadership: Align marketing investments with product priorities and inventory strategy. Collaborate with Creative to improve ad relevance, CTR, and conversion performance, and with Product and E-Commerce to improve landing page experiences and conversion rates. Support executive leadership with insights, recommendations, and growth opportunities.

Requirements

• At least 5 years of paid search or performance marketing experience, preferably within e-commerce, retail, or DTC environments.
• Deep expertise in Google Ads, Microsoft Ads, Google Shopping, Performance Max, YouTube, Google Analytics and Merchant Center, and feed management platforms.
• Proven experience managing annual media budgets of $10M+.
• Demonstrated success driving profitable revenue growth and customer acquisition.
• Strong analytical and financial acumen with advanced Excel and reporting skills.
• Experience building forecasts and presenting business recommendations to senior leadership.
• Preferred: Experience in specialty retail, home furnishings, CPG, or omnichannel commerce.
• Preferred: Experience in a private equity-backed company.
• Preferred: Knowledge of attribution, media mix modeling, incrementality testing, and customer lifetime value measurement.
• Preferred: Experience with automation, scripts, bidding strategies, and AI-driven marketing technologies.