Manager, Partnership Activation

USA Hockey; Plymouth (MI); On-site; USD 58,000 - 63,000; Full time

Benefits offered by this job

Health, dental, vision

403(b) with 4% match

Paid holidays

Vacation & personal time

Sick leave

Summer break

Job summary

USA Hockey is seeking a Manager, Partnership Activation to oversee day-to-day relationships with corporate and licensing partners and maximize sponsorship performance. It reports to the Director, Partnership Sales and can be based at Colorado Springs or Plymouth, MI.

You will provide exceptional client service, identify opportunities to grow partner value, monitor KPIs, deliver polished partnership recaps, and coordinate cross‑departmental efforts to meet partner objectives and timelines.

Qualifications

• Bachelor's degree or 3+ years' experience in agency, media, or partnerships.
• Knowledgeable in media and sponsorship activation principles.
• Ability to develop mutually beneficial relationships with corporate clients.
• Identify problems, sources, and solutions while maintaining day-to-day operations.
• Teamwork and close collaboration to fulfill client interests and partnership objectives.
• Self-starter with limited supervision.
• Sales style that shows drive and resilience.
• Strong written and verbal communication; professional personal brand.
• Detail oriented with strong work ethic and drive to succeed.

Responsibilities

• Manage day-to-day needs of corporate and licensing accounts with high-level client service.
• Identify opportunities to maximize partner value and adjust the agreement.
• Monitor program effectiveness against KPIs.
• Create and deliver partnership recaps.
• Develop and implement in-market/retail promotions to add value for clients.
• Maintain partner deliverables and major contract items.
• Assist in a variety of department-related duties.
• Maintain a positive attitude with partners and internal stakeholders.
• Maintain good attendance and punctuality.
• Other duties as assigned.

Skills

Bachelor's degree

3+ years in agency/media/partnerships

Media & sponsorship activation

Corporate client relationships

Problem solving

Teamwork

Self-starter

Sales drive & resilience

Excellent written & verbal comms

Detail oriented

Creative personal brand

Education

Bachelor's degree

Tools

SponsorUnited

Nielsen

SponsorCX

Google Analytics

Job description

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

About Us

USA Hockey provides the foundation for the sport of ice hockey in America; helps young people become leaders, even Olympic heroes; and connects the game at every level while promoting a lifelong love of the sport.

USA Hockey is the National Governing Body for the sport within the US Olympic and Paralympic Committee.

Job Title

Manager, Partnership Activation

Reports To

Director, Partnership Sales

Location

USA Hockey National Office - Colorado Springs, CO (preferred) or USA Hockey Arena - Plymouth, MI (open to, if candidate is located near and/or would relocate to the Plymouth office)

Date Posted

October 12, 2026

Basic Function

Manage day to day relationships with corporate and licensing partners to maximize the performance of USA Hockey sponsorships. Collaborate with all internal teams of the organization to effectively execute each element of the partnership in an efficient and productive manner. Listen to client needs to proactively and work cross-departmentally to adjust the changing needs of our partnerships throughout the course of the relationship.

ESSENTIAL FUNCTIONS ANS PRIMARY RESPONSIBILLITIES

• Manage day-to-day needs of corporate and licensing accounts by providing second-to-none client service, this may include: Timely approvals of creative and content; Timely follow-up on partner questions and requests; Regular client calls and check-ins based upon client needs.
• Identify opportunities to maximize partner value, which may include adjustments to the agreement.
• Monitoring program effectiveness against partner objectives and KPIs.
• Create and deliver unique and polished partnership recaps with confidence.
• Develop and implement in-market/retail promotions to add new value for clients.
• Maintaining partner deliverables, as well as significant contract items.
• Assist in a variety of department-related duties.
• Maintain an infectiously positive attitude when dealing with partners and internal stakeholders.
• Maintain good attendance and punctuality.
• Other duties as assigned.

MINIMUM QUALIFICATIONS AND REQUIREMENTS

• Bachelor's degree or possess a minimum of three or more years' experience in agency, media, or partnership management.
• Knowledgeable in the practices and principles related to media and sponsorship activation.
• Ability to develop successful, mutually beneficial working relationships with corporate clients.
• Must be able to identify problems, their sources, and their potential solutions while continuing to successfully conduct day-to-day operations without interruption.
• Understand teamwork and enjoy working closely with colleagues to provide a team approach that fulfills client interests and overall partnership objectives.
• Self-starter, successful working with limited supervision.
• Sales style reflects both drive and resilience.
• Team orientation supporting motivation and focus on both individual and departmental growth.
• Well-spoken and have excellent written communication skills as well as listening skills.
• Must be detail oriented, have exceptional work ethic and a strong desire to succeed.
• Expression of a personal brand that is professional and creative.

SALARY/BENEFITS

Salary range is $58,000 - $63,000 annually. Benefits include health, dental, and vision, 403B with a 4% match after six months, vacation, sick, and personal time, as well as twelve paid holidays and a summer break.

ADDITIONAL INFORMATION

• This position may require travel.
• Proficient in Microsoft Office applications including Word, Excel, Outlook and Power Point or similar presentation tools.
• Knowledge of sponsorship software preferred, i.e. SponsorUnited, Nielsen, SponsorCX, Google Analytics, etc.
• Work schedule will include office hours as well as event responsibilities on evenings, weekends, and holidays.
• Office in a multi-level building.

AVAILABILITY

Position to begin immediately at USA Hockey’s national headquarters in Colorado Springs, Colorado (preferred) or at USA Hockey Arena in Plymouth, Michigan.