Coordinator, Fan Engagement & Analytics - NHL

National Hockey League (NHL); New York (NY); Hybrid; USD 65,000 - 70,000; Full time

Job summary

The NHL is seeking a highly organized, detail-oriented Coordinator, Fan Engagement to support the day-to-day execution of the League's digital fan engagement programs. This role will play a critical part in operating and optimizing initiatives including NHL GameZone, Bracket Challenge, Sweepstakes, Fan Vote programs, chat bot experiences, and tentpole event activations.

The Coordinator will help manage operational processes, prize fulfillment, reporting and analytics, content updates, partner

Qualifications

• 1–3 years of professional experience in sports, marketing, digital operations, fan engagement, project coordination, or related environments.
• Experience building reports and analyzing data.
• Passion for sports, digital engagement, and customer experience.

Responsibilities

• Fan Engagement Program Operations: support execution and ongoing operations of fan engagement programs (GameZone, Bracket Challenge, Sweepstakes, Fan Vote, chat bots), including timelines and documentation.
• Prize Fulfillment & Sweepstakes Administration: coordinate prize fulfillment and manage tracking of values, shipping, delivery, and redemption; handle winner communications and post-campaign reports.
• Reporting & Analytics: prepare regular performance reporting and surface insights on engagement trends and opportunities.
• Quality Assurance & Digital Experience Management: QA test websites, games, chat bots, and promotions; assist with CMS/FAQ updates and translations pre-launch.
• Club, Partner & Vendor Coordination: support coordination with clubs, partners and vendors and maintain contact databases and asset libraries.
• Content & Translation Management: coordinate translation requests and maintain multilingual content libraries.
• Innovation & Continuous Improvement: identify process improvements and contribute ideas for new games and activations.

Skills

Communication

Attention to detail

Multitasking

Travel flexibility

Education

Bachelor's degree

Tools

CMS

Monday.com

Asana

Airtable

Smartsheet

Job description

ABOUT THE NATIONAL HOCKEY LEAGUE

Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada. With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone.

WHAT WE EXPECT OF YOU

SUMMARY

The NHL is seeking a highly organized, detail-oriented, and analytical Coordinator, Fan Engagement to support the day-to-day execution of the League's digital fan engagement programs. This role will play a critical part in operating and optimizing initiatives including NHL GameZone, Bracket Challenge, Sweepstakes, Fan Vote programs, chat bot experiences, and tentpole event activations. The Coordinator will help manage operational processes, prize fulfillment, reporting and analytics, content updates, partner and club coordination, translations, quality assurance, and vendor communications. The ideal candidate combines strong project management skills, data-driven thinking, and a passion for creating engaging digital experiences for hockey fans. This position offers the opportunity to contribute directly to programs that drive fan acquisition, engagement, retention, and participation across the NHL's digital ecosystem.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Fan Engagement Program Operations
  • Support execution and ongoing operations of fan engagement programs (GameZone, Bracket Challenge, Sweepstakes, Fan Vote, chat bots), including timelines, milestones, and documentation.
  • Coordinate with internal teams, clubs, partners, and vendors, tracking deliverables, SOWs, rules deadlines, and launch readiness.
• Prize Fulfillment & Sweepstakes Administration
  • Coordinate prize fulfillment (gift cards, merchandise, experiences, tickets) and manage tracking of values, shipping, delivery, and redemption.
  • Handle winner communications, records, and legal documentation; prepare post-campaign reports.
• Reporting & Analytics
  • Prepare regular performance reporting, analyzing participation, retention, completion rates, and engagement trends.
  • Surface insights on prize effectiveness and optimization opportunities; investigate metric anomalies and support leadership recaps.
• Quality Assurance & Digital Experience Management
  • QA test websites, games, chat bots, and promotions across web/mobile, reviewing content, links, rules, and translations pre-launch.
  • Assist with CMS/FAQ updates and monitor feedback to improve fan experience.
• Club, Partner & Vendor Coordination
  • Support coordination with clubs, partners, and vendors, maintaining contact databases and asset libraries.
  • Coordinate promotional campaigns and consolidate vendor/agency feedback.
• Content & Translation Management
  • Coordinate translation requests and maintain libraries of multilingual/legal content.
  • Track language availability and support multilingual, fan-facing materials.
• Innovation & Continuous Improvement
  • Identify process improvements and research fan engagement trends and digital activations.
  • Contribute ideas for new games/sweepstakes and support onsite tentpole event initiatives.

QUALIFICATIONS

Knowledge Areas/Experience Required

• 1-3 years of professional experience in sports, marketing, digital operations, fan engagement, project coordination, or related environments.
• Experience building reports and analyzing data.
• Passion for sports, digital engagement, and customer experience.

Preferred

• Experience working in professional sports, media, entertainment, gaming, or digital products.
• Familiarity with sweepstakes, contests, promotions, or prize fulfillment operations.
• Experience with:
  • Content Management Systems (CMS).
  • Project management tools (Monday.com, Asana, Airtable, Smartsheet, etc.).
  • Web QA and testing.
  • Marketing analytics platforms.
  • CRM and fan engagement platforms.
• Understanding of website analytics and reporting tools.
• Knowledge of NHL teams, players, and hockey fandom.

Education/Certifications

• Bachelor's degree in Marketing, Sports Management, Business, Communications, Analytics, or a related field is preferred.

Required Skills

• Excellent written and verbal communication skills.
• High attention to detail and quality assurance.
• Ability to manage multiple priorities in a fast-paced environment.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Ability to maintain confidentiality and professionalism.
• Ability to travel periodically (domestic and international) and work non-standard hours as needed.

CORE COMPETENCIES

These core competencies reflect the underlying values that are necessary to represent the National Hockey League:

• Accountability
• Adaptability
• Communication
• Critical Thinking
• Inclusion
• Professionalism
• Teamwork & Collaboration

COMPENSATION & BENEFITS

SALARY RANGE: $65-70k Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to: experience/training, market demands, and geographic location.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

WORK LOCATION AND SCHEDULE

A Hybrid Work Schedule: The NHL recognizes the value of flexibility in work locations/schedules to help our employees balance work/life priorities. Hybrid work schedules are available for a majority of our roles.

OTHER BENEFITS

Time to Recharge: Utilize our generous Paid Time Off (PTO) to focus on your well-being and ensure a healthy work/life balance. PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.

Ability to Focus on your Health: Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period. The NHL subsidizes a large portion of the health benefits costs, therefore your cost for medical, dental and vision coverage is minimal. We also offer our employees and members of their household access to our Employee Assistance Program (EAP) to support mental, physical, and financial health. In addition, employees have access to a digital wellness resource designed to improve health and happiness through courses in sleep, movement, and focus. These services are confidential and at no-cost to our employees.

Childcare Leave: Because your family is the NHL family, employees are offered comprehensive Childcare Leave to welcome your new addition. The primary caregiver to the child is entitled to up to 12 weeks of paid Childcare Leave, at full pay, following the birth, adoption, or placement of a child. Employees that are not the primary caregiver to the child are entitled to up to 6 weeks of paid Childcare Leave, at full pay, which must be taken within the first 6 months following the birth, adoption, or placement of a child.

Confidence in your Retirement Goals: Participate in the NHL’s Savings Plan which includes a 401K(pre-tax and Roth options) plus non-elective (employer) contributions to keep your retirement goals on track.

Savings for Commuting: Participate in the NHL’s pre-tax commuter benefit plan which helps offset the financial cost of traveling to and from our office.

NHL Partner Rates: Unlock exclusive pricing from our Partners that include savings on travel, consumer goods and services, plus the NHL Store.

Life at the NHL: In your first few days, you meet with your new teammates and the HR Team. You have the opportunity to learn more about the NHL and our workplace culture. Employees are invited to play hockey during our Tuesday Night Skate at Chelsea Piers, join our Employee Resource Groups and more. You are a part of our team and we encourage you to be your authentic self, adding to our dynamic workplace culture.