Manager, Paid Search

FLOWERS.com Inc.; Jericho (NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

1-800-Flowers.Com, Inc in New York, NY seeks a Manager of Paid Search to drive customer acquisition and retention through SEM and Shopping campaigns. You will lead strategy for marketplace ads (Amazon, Walmart) and coordinate with creative, finance, legal, and merchandising teams.

Strong communication with agency partners is essential. The role requires a Master’s degree in Integrated Marketing Communications (or foreign equivalent) and 2 years of experience in paid search roles, with hands-on

Qualifications

• Master's degree in Integrated Marketing Communications or closely related field.
• 2+ years of experience as Paid Search Coordinator or related role.
• Experience with Google Ads (Search), Microsoft Ads, Amazon and Walmart paid programs, LinkedIn Ads, and Meta (Facebook) ads.
• Experience with Google Analytics and Contentstack.

Responsibilities

• Lead development of marketing initiatives focused on customer acquisition and retention through Search Engine Marketing and Shopping campaigns.
• Manage strategy and optimizations for marketplace paid programs (Amazon, Walmart).
• Manage comparison shopping engine paid programs and collaborate with account managers for opportunities and execution.
• Coordinate marketing efforts with creative, finance, legal, and merchandising departments, and with agency partners.
• Work with Accounts Payable to reconcile month-end spend.

Skills

Paid Search

Digital Marketing

Campaign Optimization

Education

Master's degree in Integrated Marketing Communications

Tools

Google Ads

Microsoft Ads

Amazon Advertising

Walmart Advertising

LinkedIn Ads

Meta Ads

Google Analytics

Contentstack

Job description

Manager, Paid Search wanted by 1-800-Flowers.Com, Inc. in New York, NY.

Lead development of marketing initiatives focused on customer acquisition and retention through Search Engine Marketing and Shopping campaigns. Manage strategy and optimizations for marketplace paid program (Amazon, Walmart). Manage comparison shopping engine paid programs and work closely with account managers for opportunities and execution. Coordinate marketing efforts with creative, finance, legal, and merchandising departments, coordinate with agency partners. Work with Accounts Payable to reconcile month end spend.

Master's degree (or foreign equivalent) in Integrated Marketing Communications or a closely related field, plus two (2) years of experience as Paid Search Coordinator or a related role. Requires 2 years of experience working with (1) Google Ads (Search), Microsoft Ads (Bing), Amazon (Search-led Retail Media), Walmart Connect, LinkedIn Ads, Meta (Facebooks ads), (2) Google Analytics and Contentstack, (3) Amazon and Walmart paid programs.

1-800-FLOWERS.COM, INC Participates in E-Verify

We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Human Resources at 516-237-6000.

EEO is the Law