Manager, Paid Search

800flowerscareers; Carle Place (NY); On-site; USD 92,000 - 113,000; Full time

Job summary

1-800-Flowers.Com, Inc. in New York, NY seeks a Manager of Paid Search to lead customer acquisition and retention efforts through SEM and Shopping campaigns.

The role also manages marketplace programs with Amazon and Walmart and coordinates cross-functionally to optimize spend and strategy. The position requires a Master’s degree in Integrated Marketing Communications or a related field and 2 years of paid search experience, with proficiency in Google Ads, Microsoft Ads, Google Analytics,

Qualifications

• Master’s degree in Integrated Marketing Communications or closely related field with 2+ years of experience in paid search.
• Experience with Google Ads, Microsoft Ads, Amazon and Walmart paid programs.
• Proficiency in analytics platforms and content management tools.

Responsibilities

• Lead development of paid search initiatives for customer acquisition and retention through SEM and Shopping campaigns.
• Oversee strategy and optimizations for marketplace paid programs (Amazon, Walmart).
• Manage comparison shopping engine paid programs and coordinate with account managers for opportunities and execution.
• Collaborate with creative, finance, legal, and merchandising teams; coordinate with agency partners.
• Work with Accounts Payable to reconcile month-end spend.

Skills

Google Ads

Microsoft Ads

Amazon Advertising

Walmart Connect

LinkedIn Ads

Meta Ads

Google Analytics

Contentstack

Education

Master's in IMC

Job description

Manager, Paid Search wanted by 1-800-Flowers.Com, Inc. in New York, NY.

Lead development of marketing initiatives focused on customer acquisition and retention through Search Engine Marketing and Shopping campaigns. Manage strategy and optimizations for marketplace paid program (Amazon, Walmart). Manage comparison shopping engine paid programs and work closely with account managers for opportunities and execution. Coordinate marketing efforts with creative, finance, legal, and merchandising departments, coordinate with agency partners. Work with Accounts Payable to reconcile month end spend.

Pay range: $102,482 / year

Requirements:

Master’s degree (or foreign equivalent) in Integrated Marketing Communications or a closely related field, plus two (2) years of experience as Paid Search Coordinator or a related role. Requires 2 years of experience working with (1) Google Ads (Search), Microsoft Ads (Bing), Amazon (Search-led Retail Media), Walmart Connect, LinkedIn Ads, Meta (Facebooks ads), (2) Google Analytics and Contentstack, (3) Amazon and Walmart paid programs.