Manager, Paid Search

Freedom Living co.; Jericho (NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

1-800-FLOWERS.COM, INC is seeking a Manager, Paid Search in New York, NY to lead customer acquisition and retention initiatives through SEM and Shopping campaigns. You will manage paid programs across Amazon and Walmart, coordinating with creative, finance, legal, and merchandising teams and external agencies for effective execution.

The role requires a Master’s degree in Integrated Marketing Communications and two years of paid search experience, with proficiency in Google Ads, Bing, Amazon,

Qualifications

• Master’s degree in Integrated Marketing Communications (or foreign equivalent) plus two years of experience in Paid Search.
• Experience with Google Ads, Microsoft Ads, Amazon and Walmart paid programs; familiarity with Amazon and Walmart marketplace paid campaigns.

Responsibilities

• Lead development of marketing initiatives focused on customer acquisition and retention through Search Engine Marketing and Shopping campaigns.
• Manage strategy and optimizations for marketplace paid programs (Amazon, Walmart).
• Coordinate marketing efforts with creative, finance, legal, and merchandising departments and with agency partners.

Skills

Paid Search

Campaign Optimization

Strategic Planning

Cross-functional Coordination

Budget Management

Education

Master’s degree in Integrated Marketing Communications

Tools

Google Ads

Microsoft Ads

Amazon Ads

Walmart Ads

LinkedIn Ads

Meta Ads

Google Analytics

Contentstack

Job description

Manager, Paid Search wanted by 1-800-Flowers.Com, Inc. in New York, NY.

Lead development of marketing initiatives focused on customer acquisition and retention through Search Engine Marketing and Shopping campaigns. Manage strategy and optimizations for marketplace paid program (Amazon, Walmart). Manage comparison shopping engine paid programs and work closely with account managers for opportunities and execution. Coordinate marketing efforts with creative, finance, legal, and merchandising departments, coordinate with agency partners. Work with Accounts Payable to reconcile month end spend.

Master’s degree (or foreign equivalent) in Integrated Marketing Communications or a closely related field, plus two (2) years of experience as Paid Search Coordinator or a related role. Requires 2 years of experience working with (1) Google Ads (Search), Microsoft Ads (Bing), Amazon (Search-led Retail Media), Walmart Connect, LinkedIn Ads, Meta (Facebooks ads), (2) Google Analytics and Contentstack, (3) Amazon and Walmart paid programs.

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