Manager, Paid Search

Personalization Mall; Jericho (NY); Hybrid; USD 100,000 - 140,000; Full time

Job summary

1-800-Flowers.Com, Inc. in New York, NY seeks a Manager of Paid Search to lead SEM and Shopping campaigns, optimize marketplace programs, and coordinate across Creative, Finance, Legal, and Merchandising teams.

You will work with agency partners and account managers to identify opportunities and drive customer acquisition and retention. The role requires a Master’s degree in Integrated Marketing Communications or related field plus two years of paid search experience with platforms like Google

Qualifications

• Master's degree in Integrated Marketing Communications or related field.
• Two years of paid search experience, focusing on SEM and shopping campaigns.
• Experience with Google Ads, Microsoft Ads, Amazon and Walmart paid programs, plus analytics tools.

Responsibilities

• Lead development of marketing initiatives focused on customer acquisition and retention via SEM and Shopping campaigns.
• Manage strategy and optimizations for marketplace paid programs (Amazon, Walmart).
• Oversee comparison shopping engine paid programs and coordinate with account managers for opportunities and execution.
• Coordinate marketing efforts with creative, finance, legal, and merchandising, and with agency partners.
• Collaborate with Accounts Payable to reconcile month-end spend.

Skills

Paid search management

Campaign optimization

Cross-functional coordination

Vendor/agency coordination

Marketing strategy

Education

Master's degree in Integrated Marketing Communications or closely related field

Tools

Google Ads

Microsoft Ads (Bing)

Amazon Advertising

Walmart Connect

LinkedIn Ads

Meta Ads

Google Analytics

Contentstack

Job description

Manager, Paid Search wanted by 1-800-Flowers.Com, Inc. in New York, NY.

Lead development of marketing initiatives focused on customer acquisition and retention through Search Engine Marketing and Shopping campaigns. Manage strategy and optimizations for marketplace paid program (Amazon, Walmart). Manage comparison shopping engine paid programs and work closely with account managers for opportunities and execution. Coordinate marketing efforts with creative, finance, legal, and merchandising departments, coordinate with agency partners. Work with Accounts Payable to reconcile month end spend.

Master’s degree (or foreign equivalent) in Integrated Marketing Communications or a closely related field, plus two (2) years of experience as Paid Search Coordinator or a related role. Requires 2 years of experience working with (1) Google Ads (Search), Microsoft Ads (Bing), Amazon (Search-led Retail Media), Walmart Connect, LinkedIn Ads, Meta (Facebooks ads), (2) Google Analytics and Contentstack, (3) Amazon and Walmart paid programs.

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