Manager, Omnichannel Ad Strategy

Walmart

Hoboken (NJ)

On-site

USD 96,000 - 186,000

Full time

8 days ago

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Benefits offered by this job

Health benefits
Stock purchase plan
Life insurance
PTO and leave benefits

Job summary

Walmart is seeking a Manager, Account Strategy to lead omnichannel advertising campaigns that align with client marketing goals. You will translate objectives into actionable media strategies across Walmart Connect platforms, monitor performance, and drive optimization while mentoring associates.

You will collaborate with Sales, Product, Engineering, and Analytics teams, build forecasting-based plans, and present insights to leadership.

Qualifications

  • Developed and managed omnichannel campaigns with measurable results.
  • Translated client goals into data-driven media strategies.
  • Ability to analyze digital metrics and optimize performance.

Responsibilities

  • Develop and execute omnichannel advertising campaigns aligned with client marketing goals.
  • Translate client objectives into actionable media strategies using Walmart Connect’s platforms.
  • Monitor campaign pacing, performance, and optimization to meet KPIs.
  • Lead campaign setup, troubleshooting, and integration across advertising tech platforms.
  • Analyze campaign data to generate insights and recommendations.
  • Build joint business plans with clients using forecasting tools.
  • Present campaign performance and strategic recommendations to clients and leadership.
  • Collaborate with Sales, Product, Engineering, and Analytics teams.
  • Maintain relationships with external agencies and strategic partners.

Skills

Omnichannel campaigns
Media planning
Campaign optimization
Data analysis
Forecasting
Stakeholder management
Ad tech integration
Presentation to leadership

Education

Bachelor's degree in business/marketing/related
Master’s degree in marketing/related

Tools

Salesforce
Tableau
Power BI
SQL

Job description

Walmart is seeking a Manager, Account Strategy to lead omnichannel advertising campaigns that align with client marketing goals. You will translate objectives into actionable media strategies across Walmart Connect platforms, monitor performance, and drive optimization while mentoring associates.

You will collaborate with Sales, Product, Engineering, and Analytics teams, build forecasting-based plans, and present insights to leadership.

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