Senior Manager, Performance Marketing

Affiliate Landscape; Boston (MA); Vor Ort; USD 130.000 - 170.000; Vollzeit

Zusammenfassung

WHOOP in Boston is hiring a Senior Manager of Performance Marketing to lead global paid acquisition across paid social, search, video, and emerging platforms, driving member growth and revenue while optimizing CAC and ROAS. You will partner with Marketing Analytics, Creative, Brand Media, and Strategy & Operations to establish measurement frameworks, forecast budgets, and plan testing roadmaps.

This role emphasizes data-driven decision-making, cross-functional collaboration, and effective

Qualifikationen

• 7+ years of performance or growth marketing experience.
• Experience managing large-scale paid media budgets across acquisition channels.
• Strong analytical skills with data-driven decision making.
• Ability to build forecasting models and communicate impact to senior stakeholders.
• Experience partnering with cross-functional teams (Analytics, Product, Creative, Finance).
• Solid understanding of attribution methodologies and marketing measurement best practices.

Aufgaben

• Manage performance marketing programs across paid social, search, video, and emerging platforms.
• Develop and manage channel budgets, forecasting models, and ROAS optimization.
• Allocate and optimize media spend across global campaigns, markets, and audiences.
• Partner with Marketing Analytics to establish measurement frameworks and insights.
• Collaborate with Creative, Brand Media, and Strategy teams to improve creative and messaging.

Kenntnisse

Performance marketing

Growth marketing

Digital acquisition

Paid social

Forecasting

Measurement frameworks

Attribution

Stakeholder communication

Jobbeschreibung

# Senior Manager, Performance MarketingWhoop! Smarter EcommerceBoston, United StatesFull-timePosted 3 months agoApply on Whoop! Smarter EcommerceApplications are handled entirely by the employer. Source: Whoop! Smarter Ecommerce careers · Ashby.Performance Marketing Manager role at Whoop! Smarter Ecommerce, covering paid social, asking for 7+ years experience.## At a glanceSenior7+ years experienceEcommercePaid socialAttributionIncrementality## What you'd own* Manage performance marketing programs across key paid acquisition channels, including paid social, search, video, and emerging platforms to drive efficient member acquisition and revenue growth.* Develop and manage channel budgets, forecasting models, and investment strategies to optimize customer acquisition cost (CAC), return on ad spend (ROAS), and overall marketing efficiency.* Partner with Marketing Analytics to establish measurement frameworks, evaluate incrementality, and generate actionable insights that inform growth strategies and investment decisions.* Collaborate with Creative, Brand Media, and Marketing Strategy & Operations teams to develop testing roadmaps, improve creative performance, and enhance audience targeting and messaging.* Partner cross-functionally with Growth Product and Lifecycle Marketing teams to improve attribution, conversion tracking, and end-to-end member acquisition experiences.## What they ask for* 7+ years of experience in performance marketing, growth marketing, digital acquisition, or related disciplines, with a proven track record of driving measurable business results.* Experience managing and optimizing large-scale paid media budgets across multiple acquisition channels.* Strong analytical skills with experience leveraging data to inform decision-making, measure performance, and prioritize opportunities.* Demonstrated ability to build forecasting models, manage budgets, and communicate business impact to senior stakeholders.* Experience partnering effectively with cross-functional teams including Marketing Analytics, Product, Creative, Finance, Brand Media, and Engineering.* Strong understanding of attribution methodologies, experimentation frameworks, conversion optimization, and marketing measurement best practices.## About the roleAt WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable technology and personalized insights help members improve recovery, sleep, training, and overall health.WHOOP is hiring a Senior Manager of Performance Marketing to manage global performance marketing programs that drive sustainable member growth. This role will partner closely with Brand Media, Marketing Analytics, Creative, Marketing Strategy & Operations, Product, and Finance teams to maximize marketing effectiveness and business impact. The ideal candidate is a data-driven marketer who thrives in fast-paced environments, balances strategic thinking with operational excellence, and is passionate about leveraging insights to accelerate growth at scale.RESPONSIBILITIES:Manage performance marketing programs across key paid acquisition channels, including paid social, search, video, and emerging platforms to drive efficient member acquisition and revenue growth.Develop and manage channel budgets, forecasting models, and investment strategies to optimize customer acquisition cost (CAC), return on ad spend (ROAS), and overall marketing efficiency.Allocate and optimize media spend across global campaigns, markets, channels, and audiences to maximize business outcomes while balancing efficiency and growth objectives.Partner with Marketing Analytics to establish measurement frameworks, evaluate incrementality, and generate actionable insights that inform growth strategies and investment decisions.Collaborate with Creative, Brand Media, and Marketing Strategy & Operations teams to develop testing roadmaps, improve creative performance, and enhance audience targeting and messaging.Identify and evaluate new acquisition opportunities, platforms, technologies, and partnerships that can unlock scalable growth.Partner cross-functionally with Growth Product and Lifecycle Marketing teams to improve attribution, conversion tracking, and end-to-end member acquisition experiences.QUALIFICATIONS:7+ years of experience in performance marketing, growth marketing, digital acquisition, or related disciplines, with a proven track record of driving measurable business results.Experience managing and optimizing large-scale paid media budgets across multiple acquisition channels.Strong analytical skills with experience leveraging data to inform decision-making, measure performance, and prioritize opportunities.Demonstrated ability to build forecasting models, manage budgets, and communicate business impact to senior stakeholders.Experience partnering effectively with cross-functional teams including Marketing Analytics, Product, Creative, Finance, Brand Media, and Engineering.Strong understanding of attribution methodologies, experimentation frameworks, conversion optimization, and marketing measurement best practices.Experience in direct-to-consumer (DTC) businesses and a demonstrated ability to succeed in fast-moving, high-growth environments where priorities evolve quickly.Ability to operate effectively in ambiguous environments, prioritize competing initiatives, and execute with a high degree of ownership.Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibilityThe WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.The U.S. base salary range for this full-time position is $130,000 - $170,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training. In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.