Growth Director, Membership & Engagement

TKO Group Holdings, Inc.; Los Angeles (CA); On-site; USD 113,000 - 150,000; Full time

Job summary

WWE in Los Angeles is seeking a Director of Membership Growth to lead the growth and optimization of a new digital membership product for its global audience. This role will own the growth strategy across acquisition, conversion, engagement, and retention, with a focus on maximizing WWE’s owned fan ecosystem.

The ideal candidate combines strong growth and lifecycle marketing experience with data-driven decision making and product sensibility.

Qualifications

• 6+ years of relevant experience preferred.
• Experience with subscription or membership models is a plus.
• Strong data-driven decision making.
• Cross-functional collaboration skills.

Responsibilities

• Own membership subscription growth, including paid members, revenue, conversion, engagement, retention, and churn.
• Develop and manage the growth strategy across CRM, email, SMS, web, app, social, live events, and other owned channels.
• Build lifecycle strategies across acquisition, onboarding, engagement, renewal, retention, and win-back.
• Partner with CRM and Data teams to develop audience segmentation and personalization strategies based on fan behavior, purchase history, engagement, geography, and interests.
• Partner closely with Product and Technology to prioritize product improvements that drive growth and member value.
• Use member behavior, feedback, and performance data to inform new features, benefits, and experiences.
• Collaborate across Marketing, Creative, Ticketing, Ecommerce, Social, Content, Events, and Partnerships to maximize member acquisition and engagement opportunities.
• Own membership forecasting, performance reporting, and senior leadership readouts, including key growth drivers, risks, opportunities, and recommended actions.
• Establish repeatable processes and operating cadences for campaigns, renewals, benefit launches, event activations, and major WWE moments

Skills

Growth marketing

Lifecycle marketing

CRM platforms

Data analysis

Job description

WWE in Los Angeles is seeking a Director of Membership Growth to lead the growth and optimization of a new digital membership product for its global audience. This role will own the growth strategy across acquisition, conversion, engagement, and retention, with a focus on maximizing WWE’s owned fan ecosystem.

The ideal candidate combines strong growth and lifecycle marketing experience with data-driven decision making and product sensibility.