Director of Membership Growth & Lifecycle

TKO; Los Angeles (CA); On-site; USD 125,000 - 150,000; Full time

Job summary

WWE is hiring a Director of Membership Growth to lead the growth and optimization of a new digital membership product for its global audience. You will own the growth strategy across acquisition, activation, engagement, and retention, using data and fan insights to shape features and experiences.

The ideal candidate has strong growth and lifecycle marketing experience, commercial judgment, and cross-functional collaboration skills to drive member value across CRM, web, app, and live events.

Qualifications

• Strong growth and lifecycle marketing experience with commercial judgment and product sensibility.
• Experience in subscription, membership, ecommerce, loyalty, ticketing, sports, media, entertainment, or consumer products is a plus.

Responsibilities

• Own membership growth, including acquisition, onboarding, engagement, renewal, and churn.
• Develop and manage growth strategy across CRM, email, SMS, web, app, social, live events, and other owned channels.
• Build lifecycle strategies across acquisition, onboarding, engagement, renewal, retention, and win-back.
• Collaborate with Product and Technology to prioritize product improvements that drive growth and member value.
• Use member behavior, feedback, and performance data to inform new features and experiences.
• Coordinate with Marketing, Creative, Ticketing, Ecommerce, Social, Content, Events, and Partnerships to maximize member acquisition and engagement.
• Own forecasting, reporting, and leadership readouts on growth drivers, risks, opportunities, and actions.
• Establish processes and cadences for campaigns, renewals, launches, activations, and major WWE moments.

Skills

Growth marketing

Lifecycle marketing

CRM strategy

Data analysis

Job description

WWE is hiring a Director of Membership Growth to lead the growth and optimization of a new digital membership product for its global audience. You will own the growth strategy across acquisition, activation, engagement, and retention, using data and fan insights to shape features and experiences.

The ideal candidate has strong growth and lifecycle marketing experience, commercial judgment, and cross-functional collaboration skills to drive member value across CRM, web, app, and live events.