Manager, Media Strategy & Planning

NBCUniversal; New York (NY); Hybrid; USD 90,000 - 100,000; Full time

Job summary

An established industry player is looking for a passionate Manager of Media Strategy & Planning to join their dynamic team. This role focuses on supporting the planning and buying process for paid media, particularly in relation to the NBA, while also allowing for expansion into NBC Sports and NBC Entertainment. You'll work closely with various teams to develop effective media strategies, manage analytics, and foster relationships within the media industry. If you thrive in a fast-paced environment and have a love for sports and entertainment, this opportunity offers a chance to make a significant impact in a leading media company.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k)

Paid Leave

Tuition Reimbursement

Employee Discounts

Qualifications

• 4+ years of media planning and buying experience.
• Strong focus on digital media strategies and analytics.

Responsibilities

• Support media strategy development for NBA and NBC Sports.
• Manage analytics and campaign reporting for optimization.

Skills

Media Planning

Digital Marketing

Analytical Skills

Communication Skills

Time Management

Education

Bachelor’s Degree in Liberal Arts

Bachelor’s Degree in Marketing

Bachelor’s Degree in Communications

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

With the NBA (back) on NBC and Peacock, the Media Strategy & Planning team is seeking a highly motivated individual with a passion for the NBA and Entertainment. The Manager, Media Strategy & Planning is primarily responsible for supporting the Director, Media Strategy & Planning in the planning and buying process of all paid media plans in support of the NBA with opportunities to expand into NBC Sports and NBC Entertainment/Peacock.

Responsibilities

• Support the Director, Media Strategy & Planning in the development of media strategies and plans for all supported shows across off-air priorities
• Assist in the development of analysis necessary to support media recommendations and decisions
• Help manage analytics and campaign reporting both in-house and with the agency to contribute to building fact-based media strategies and derive optimizations in campaign and for future planning
• Manage the delivery of all creative materials between NBCU production groups, external agency buyers/traffic departments. and media vendors
• Assist in managing all financial reporting documents associated with the media budget
• Coordinate with counterparts across the organization on marketing plans and execution
• Seek and understand emerging trends and first to market opportunities
• Meet with representatives across the media industry to foster mutually beneficial relationships with all media partners, particularly those within the NBCU family
• Assist the larger media team with any ad-hoc projects/requests
  
  

Qualifications

Basic Requirements:

• 4+ years’ experience in media planning and buying with a strong focus on digital planning and buying
• Media agency experience required
  
  

Desired Characteristics

• Bachelor’s Degree in Liberal Arts, Marketing, Communications/Advertising, or Media Studies
• Sports and/or Entertainment experience preferred
• Strong knowledge and understanding of the television industry, particularly the Broadcast and Streaming TV business and Sports landscape
• An understanding of TV and Digital viewing measurement
• Extensive knowledge of marketing, advertising, and media planning principles
• A love of the Sports and Entertainment industry
• Analytical skills; comfortable distilling data into actionable insights and optimization opportunities
• Strong quantitative skills with the ability to stay organized and manage time wisely
• Ability to juggle multiple tasks in a deadline-driven, fast-paced environment
• Advanced communication skills; able to present ideas clearly and concisely, both written and verbal
• Ability to work across various teams and departments within an organization
• Must have team spirit and be a self-motivator with a proactive nature and collaborative attitude
• Previous management experience, including the ability to train staff
• Computer proficiency particularly with Word, Excel, and PowerPoint
• Flexibility to adjust schedule based on workload
  
  

Additional Requirements

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
  
  

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $90,000 - $100,000 (bonus eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Industries

  Broadcast Media Production and Distribution, Entertainment Providers, and Media Production

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