Senior Manager, Media (Strategy and Planning | Private Brands)

Home Depot; United States; Remote; USD 80,000 - 130,000; Full time

Job summary

An established industry player seeks a Sr. Manager to lead media investments and optimize strategies across multiple channels. This role involves managing a team, collaborating with various stakeholders, and leveraging data to inform decision-making. The ideal candidate will have extensive experience in omni-channel campaigns, strong leadership skills, and the ability to communicate effectively with diverse audiences. Join a dynamic environment where you can make a significant impact on customer experiences and drive business results.

Qualifications

• 7-10 years managing omni-channel campaigns and budgets.
• Ability to convey complex ideas to diverse audiences.

Responsibilities

• Develop and execute omni-channel strategies aligned with business initiatives.
• Collaborate with measurement teams to monitor performance.

Skills

Omni-channel campaign management

Data evaluation and synthesis

Team leadership

Strategic planning

Communication skills

Education

High school diploma or GED

Tools

Google/YouTube

Facebook

Adobe

Salesforce

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Sr. Manager, Media manages a team of associates responsible for ideating, directing, executing and optimizing media investments for The Home Depot. This responsibility includes executing the previously agreed upon plans, but also requires a high level of critical thinking skills in order to leverage unexpected opportunities as these arise, and the ability to communicate and justify any changes to key stakeholders and business/initiative leaders across the enterprise. The ability to evaluate and synthesize data is also a prerequisite for success given the complexity of the multiple data sources used in the decision-making processes across multiple private brands.

Key Responsibilities:

• 10% Collaboration - Partner with measurement teams to develop reporting tools and monitor ongoing performance of The Home Depot's activities against top industry benchmarks to inform strategies; leverage competitive insights on an ongoing basis to evolve strategies
• 30% Drives Results - Select, develop, motivate and/or influence team of associates, agency partners and other internal and external stakeholders Support selection and management of external vendors as needed to support appropriate omni-channel strategies
• 50% Strategy - Develop strategic planning initiatives and ensure business initiative omni-channel plans are aligned and executed. Accountable for strategy and content development by the strategy and experience teams; Develop feedback loop with executive leadership and stakeholder teams to educate and inform of any changes/course corrections to these strategies based on opportunities that arise; act as key stakeholder and subject matter expert supporting cross-functional initiatives
• 10% Test & Learn - Test and Learn - Steward and democratize test and learn initiatives that will help support frictionless customer experiences, drive our business and create competitive advantage

Direct Manager/Direct Reports:

• This Position typically reports to Director, Media
• This Position has various Direct Reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Ability to convey complex or technical ideas and processes in easy-to-understand terms to diverse audiences.
• Seven to 10 years of experience actively managing and implementing large omni-channel campaigns, budgets and teams at an agency and/or large retailer.
• Willingness to invest and learn the nuances of multiple products and services, and adapt to changing priorities.
• Previous experience managing multiple products or brands.
• Previous experience with cross-functional teams and complex ways of working, guiding teams through new processes, and developing new and emerging talent
• Previous experience with retail websites highly preferred.
• Previous experience working with large established platforms and partners (e.g., Google/YouTube, Facebook, Adobe, Salesforce, CRM, premium publishers, major linear and audio partners), experience working with other platforms and partners (e.g., Pinterest, Twitter, Snapchat and Nextdoor) a major plus.

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.

Minimum Years of Work Experience:

• 7

Competencies:

• Action Oriented
• Business Insights
• Decision Quality
• Collaborates
• Optimizes Work Processes
• Balances Stakeholders
• Builds Networks
• Communicates Effectively
• Drives Results