Social Media Manager

HR Exchange; New York (NY); On-site; USD 90,000 - 95,000; Full time

Job summary

An innovative firm is seeking a Social Media Manager to drive organic engagement and lead generation through a robust social media strategy. The ideal candidate will have hands-on experience in product marketing and content creation, especially in a B2B context. This role involves collaborating with marketing and sales teams to highlight products and enhance brand storytelling across various digital platforms. If you're passionate about social media and eager to make an impact in the textile industry, this opportunity offers a dynamic environment where your creativity and strategic thinking will thrive.

Benefits

Medical insurance

Vision insurance

401(k)

Qualifications

• Proven experience in social media management, preferably in a B2B environment.
• Strong skills in photography and videography for engaging content creation.

Responsibilities

• Develop and manage an organic social media strategy for the B2B textile industry.
• Create high-quality visual content and monitor social media performance metrics.

Skills

Social Media Management

Photography

Videography

Content Editing

Copywriting

Analytics Tools

Education

Bachelor's Degree in Marketing or related field

Tools

Adobe Creative Suite

Canva

CapCut

Meta Insights

Google Analytics

Job description

This range is provided by HR Exchange. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$90,000.00/yr - $95,000.00/yr

Direct message the job poster from HR Exchange

The Social Media Manager will be responsible for developing and executing a robust social media strategy focused on organic engagement and lead generation. The ideal candidate will have hands-on experience in product marketing, photography/videography, and Reels creation, especially in a B2B environment. You’ll work closely with our marketing and sales teams to highlight our products and tell the story of our brand across digital platforms.

Key Responsibilities:

• Develop, implement, and manage an organic social media strategy tailored to the B2B textile industry.
• Create high-quality visual content, including photography, video, and Reels showcasing products, behind-the-scenes, and client success stories.
• Write compelling copy and schedule posts across platforms (Instagram, LinkedIn, Facebook, TikTok, etc.).
• Monitor, analyze, and report on social media performance metrics to continuously improve strategy.
• Stay up to date with industry trends and algorithm changes to maximize organic reach and engagement.
• Collaborate with the product and sales teams to ensure brand consistency and marketing alignment.
• Engage with followers, respond to comments/messages, and grow a professional online community.
• Manage and organize a digital content library for consistent publishing and reuse.

Qualifications:

• Proven experience in social media management, preferably in a B2B or product-focused industry.
• Strong skills in photography, videography, and content editing (using tools such as Adobe Creative Suite, Canva, or CapCut).
• Demonstrated success in growing organic social media channels and creating engaging Reels and short-form video content.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects with tight deadlines.
• Familiarity with analytics tools (e.g., Meta Insights, Google Analytics, or social scheduling platforms).

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Art/Creative and Marketing

• Industries

  Hospitality and Textile Manufacturing

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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