Manager, Media Planning & Strategy

American Automobile Association; Walnut Creek (CA); Hybrid; USD 132,000 - 166,000; Full time

Benefits offered by this job

401k matching

Paid holidays

PTO accrual

Tuition reimbursement

AAA membership

Product discounts

Job summary

American Automobile Association in Walnut Creek, CA is seeking a Media Planning & Strategy Manager to lead our paid growth strategy and end-to-end execution of performance marketing. You will manage the paid media budget, shape high-level strategy across platforms, and mentor the growth team to hit aggressive acquisition and ROI targets.

The role requires expertise in DTC performance marketing, with deep knowledge of Google Marketing Platform and Meta Business Suite, plus experience scaling

Qualifications

• Direct-to-Consumer performance marketing experience
• Proven ability to scale digital programs and improve campaign performance
• Experience with paid media across multiple platforms and budgets
• Strong analytics and reporting capabilities for ROI optimization

Responsibilities

• Oversees Digital Marketing Objectives and strategy
• Manages paid media budget across platforms and campaigns
• Leads a team of digital specialists and mentors growth team
• Drives rapid experimentation with A/B testing and landing page optimization
• Tracks KPIs and reports performance to executive leadership

Skills

DTC marketing

Paid media leadership

A/B testing

ROI optimization

Education

Bachelor's degree in Marketing

MBA preferred

Tools

Google Marketing Platform

Meta Business Suite

Reddit

Yelp

TikTok

Pinterest

Job description

Why Work For Us?Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay periodBenefits – Medical, Dental, Vision, wellness program and more!Paid HolidaysPaid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.Collaborative Environment – AAA will value your contribution to providing exceptional service to our membersFree AAA Classic MembershipAAA Product DiscountsTuition Reimbursement Program.At AAA, our Team Members strive to deliver amazing service and help our Members live life more confidently by delivering to them amazing service and a portfolio of outstanding products that benefit them. In doing so, we align with our True North vision of creating Members for life.NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.As our Media Planning & Strategy Manager, you will lead our paid growth strategy and oversee the end-to-end execution of our performance marketing efforts. You will be responsible for managing the paid media budget, driving high-level strategy across multiple platforms, and mentoring the growth team to hit aggressive acquisition and ROI targets.ESSENTIAL FUNCTIONSOversees Digital Marketing ObjectivesDevelops digital marketing strategies to drive business performance through the execution of paid advertising campaignsAct as the primary point of contact for senior leadership and other department heads. Ensure paid media initiatives are integrated with broader marketing campaigns, product launches, and brand initiatives.Team ManagementLead a team of digital specialists, providing clear direction, professional development, and performance feedback to ensure collective success.Drive a culture of "rapid experimentation." Guide the team in A/B testing, landing page optimization, and channel diversification to lower CPA and improve lead quality.Evaluate current workflows and implement new protocols to ensure the team operates with maximum productivity and executional excellence.Insights & ReportingTrack core KPIs to provide clear visibility into performance and drive data-backed decision-making.Provides recommendations and solutions for both short and long term actions to executive management.Ensure the team is capturing and analyzing the right metrics to maximize ROI across paid search, display, video, and remarketing.KNOWLEDGE / SKILLS / ABILITIESProven track record in Direct-to-Consumer (DTC) performance marketing; experience in financial services or membership-based models is a significant plus. Deep knowledge of the Google Marketing Platform, Meta Business Suite, Reddit, Yelp, TikTok and Pinterest.A portfolio of success in scaling digital programs and improving campaign performance at an enterprise level.Ability to multitask effectively in a fast-paced environment while maintaining attention to detail on content quality and analytics reporting.EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSESMinimum QualificationsBachelor’s degree in Marketing or a related field or combination of education and relevant experience5 years of experience in digital marketing including 2-3 proven leadership or people management experience.Preferred QualificationsMaster's degree or MBA#LI-OH1We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $132,465.00 - Mid: $165,580.00-