Associate Director, Media

Mile Marker

New York (NY)

Hybrid

USD 100,000 - 120,000

Full time

14 days+

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Job summary

Mile Marker is seeking an Associate Media Director to lead performance media for a large enterprise client in fintech/payments. You will drive full‑funnel demand generation, guide a cross‑functional team and translate brand investments into measurable revenue outcomes.

The ideal candidate has 8–10+ years in digital media, B2B demand gen and agency leadership, with a proven track record presenting to executives and coaching teams in a hybrid New York setup.

Qualifications

8–10+ years of digital media experience.
Experience with B2B demand generation programs.
Agency experience strongly preferred.
Experience leading integrated media teams.
Proven success presenting to executive‑level clients.

Responsibilities

Lead performance media strategy aligned with client objectives.
Lead cross‑channel planning across Search, Paid Social, Programmatic, Display and Remarketing.
Build integrated full‑funnel media plans connecting awareness initiatives to downstream business outcomes.
Establish channel investment strategies based on business priorities, customer acquisition goals and pipeline contribution.
Identify opportunities to improve media efficiency while maximizing lead quality and revenue impact.
Mentor Supervisors, Senior Planners and Planners to drive growth.

Skills

Digital media

B2B demand gen

Agency experience

Team leadership

Executive presentation

Tools

Google Ads

LinkedIn Campaign Manager

Meta Ads Manager

GA4

Looker Studio

Salesforce reporting

Job description

About Mile Marker

We are a modern omnichannel agency uniquely connecting data, creative and media to accelerate results for growth marketers. Mile Marker is an agency where content fuels performance, media drives outcomes, and data underpins an engine that eliminates the gaps that slow down enterprise growth marketers. This unified growth engine feeds a learning system within Relay, our open‑powered marketing stack, ensuring every impression, message and experience is built for a business outcome. Mile Marker’s client roster includes FreshPet, DoorDash, Spectrum, Webster Bank, TrueGreen, HelloFresh and Harry’s, among others.

About the Team

We are a team of strategists, media experts, creatives, innovators and analysts. Over 100 Milers (our humans) strong with hybrid‑offices in New York City and San Francisco.

About the Role

The Associate Media Director (AMD), B2B Performance Marketing, will serve as the strategic lead for performance media across a large enterprise client within the financial technology/payments space. This individual will oversee full‑funnel demand generation strategy, lead a cross‑functional team, and partner with agency leadership to connect brand awareness investments with measurable business outcomes. This role requires a highly strategic thinker who understands how paid media influences every stage of the customer journey—from awareness through pipeline generation and customer acquisition. The ideal candidate has extensive experience managing enterprise B2B media programs and is equally comfortable discussing attribution models with analytics teams, presenting strategic recommendations to executive stakeholders, and coaching junior team members. This position will work closely with agency leadership to continue expanding the agency’s performance marketing capabilities while serving as a trusted strategic advisor to the client.

What You’ll Do

Lead Performance Media Strategy

Develop annual and quarterly performance marketing strategies aligned with client business objectives.
Lead cross‑channel planning across Search, Paid Social, Programmatic, Display and Remarketing.
Partner with senior agency leadership to build integrated full‑funnel media plans that connect awareness initiatives to downstream business outcomes.
Establish channel investment strategies based on business priorities, customer acquisition goals and pipeline contribution.
Identify opportunities to improve media efficiency while maximizing lead quality and revenue impact.
Drive innovation through ongoing testing frameworks, audience expansion strategies and platform advancements.

Strategic Performance Leadership

Provide strategic oversight across: Google Search, Microsoft Ads, LinkedIn Campaign Manager, Meta, Demand Generation campaigns, Remarketing, Performance Max and affiliate marketing.

Measurement, Attribution & Analytics

Serve as the agency’s subject‑matter expert on performance measurement.
Responsibilities include: Offline Conversion Imports, CRM integrations, Salesforce reporting, Marketing attribution models, Pipeline reporting, Revenue attribution, multi‑touch attribution, Customer Acquisition Cost (CAC), Cost per Opportunity, Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Closed Won reporting.
Translate complex performance data into strategic business recommendations that connect media investment directly to revenue outcomes.

Client Leadership

Act as the senior day‑to‑day strategic partner for the client by leading quarterly business reviews, facilitating executive presentations, guiding media investment decisions, recommending budget reallocations.
Confidently communicate with executive stakeholders and provide consultative recommendations backed by data.

Team Leadership

Guide, coach, and mentor a team of Supervisors, Senior Planners, and Planners, directly supporting their career development and professional growth.
Review strategic recommendations and audit media plans to ensure high‑quality delivery, while training team members on advanced optimization strategies.
Establish media planning best practices and foster collaboration across paid media, analytics, strategy, and creative teams to drive unified campaign success.

Qualifications