Growth-Focused Media Planning & Strategy Manager

American Automobile Association; Walnut Creek (CA); Hybrid; USD 132,000 - 166,000; Full time

Benefits offered by this job

401k matching

Paid holidays

PTO accrual

Tuition reimbursement

AAA membership

Product discounts

Job summary

American Automobile Association in Walnut Creek, CA is seeking a Media Planning & Strategy Manager to lead our paid growth strategy and end-to-end execution of performance marketing. You will manage the paid media budget, shape high-level strategy across platforms, and mentor the growth team to hit aggressive acquisition and ROI targets.

The role requires expertise in DTC performance marketing, with deep knowledge of Google Marketing Platform and Meta Business Suite, plus experience scaling

Qualifications

• Direct-to-Consumer performance marketing experience
• Proven ability to scale digital programs and improve campaign performance
• Experience with paid media across multiple platforms and budgets
• Strong analytics and reporting capabilities for ROI optimization

Responsibilities

• Oversees Digital Marketing Objectives and strategy
• Manages paid media budget across platforms and campaigns
• Leads a team of digital specialists and mentors growth team
• Drives rapid experimentation with A/B testing and landing page optimization
• Tracks KPIs and reports performance to executive leadership

Skills

DTC marketing

Paid media leadership

A/B testing

ROI optimization

Education

Bachelor's degree in Marketing

MBA preferred

Tools

Google Marketing Platform

Meta Business Suite

Reddit

Yelp

TikTok

Pinterest

Job description

American Automobile Association in Walnut Creek, CA is seeking a Media Planning & Strategy Manager to lead our paid growth strategy and end-to-end execution of performance marketing. You will manage the paid media budget, shape high-level strategy across platforms, and mentor the growth team to hit aggressive acquisition and ROI targets.

The role requires expertise in DTC performance marketing, with deep knowledge of Google Marketing Platform and Meta Business Suite, plus experience scaling