Manager, Affiliates

PayPal; New York (NY); On-site; USD 117,000 - 173,000; Full time

Benefits offered by this job

Healthcare coverage

Generous paid time off

Balanced hybrid work model

Company-provided benefits

Job summary

PayPal is seeking an experienced Affiliates expert to scale and govern the affiliate channel across business units and global markets. This solution‑driven leader will drive growth, set best practices, and ensure disciplined application of PayPal’s paid media principles across campaigns.

The role requires managing agency partners and publishers, aligning with Analytics, Martech, ROI & Effectiveness, and Marketing Ops to deliver measurable business impact.

Qualifications

• 8+ years in digital marketing with a focus on affiliates marketing.
• Experience managing an affiliate program from the client side, preferably in complex or regulated environments.
• Strong analytical and data-driven mindset to derive insights and drive decisions.
• Knowledge of affiliate networks, tracking, attribution, and partner economics.

Responsibilities

• Oversee affiliate channel strategy and best practices.
• Manage agency partner executing affiliate media.
• Identify opportunities to expand partner mix and improve reach and efficiency.
• Collaborate with Analytics to build experimentation roadmaps for incrementality.

Skills

Affiliate marketing

Analytical thinking

Negotiation

Project management

Stakeholder management

Communication

Cross-functional collaboration

Excel/PowerPoint

Vendor management

Education

Bachelor’s degree

Tools

Impact

CJ

Partnerize

Job description

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

PayPal's Paid Media Center of Excellence is seeking an Affiliates expert to scale this channel across business units and global markets. This solution-oriented, self-motivated leader will drive channel growth, instill best practices, and ensure disciplined application of PayPal's paid media principles across all campaigns. The role owns thought leadership on affiliates industry trends, proactively evolving strategy in response. This manager will build and drive relationships with affiliate agency and publisher partners, while connecting programs back to segment teams to ensure alignment with business priorities. Cross-functional collaboration with Analytics, Martech, ROI & Effectiveness, and Marketing Ops is key to strengthening this channel. Candidates must have a proven track record running successful affiliates programs globally.

Job Description:

Essential Responsibilities:

• Lead the development and execution of marketing strategies and campaigns
• Identify and recommend best practices for marketing processes and initiatives
• Analyze business trends to inform marketing decisions and strategies
• Collaborate with cross-functional teams to drive marketing projects and programs
• Monitor and evaluate the effectiveness of marketing activities
• Provide guidance and mentorship to junior marketing team members

Minimum Qualifications:

• 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Responsibilities & Preferred Qualifications:

Your day-to-day

• Collaborates to oversee affiliate channel strategy and best practices
• Directly manages agency partner executing affiliate media
• Stays updated with the latest industry trends and identifies new opportunities to drive optimal campaign performance
• Drives connectivity with Media Segment Leads who manage holistic media budget and briefs
• Drives centralization and transformation roadmap for the affiliates channel
• Recruits, evaluates, and manages relationships with publishers, content partners, loyalty and cashback platforms, influencers, technology partners, and affiliate networks.
• Identifies opportunities to expand the partner mix and improve channel reach, efficiency, and scale.
• Drives capabilities playbook for affiliates channel
• Leads negotiations related to commissions, placements, contracts, and promotional opportunities.
• Provides cadenced updates to the full marketing org and leadership teams on affiliates program health and industry changes
• Implements practices to streamline workflows, drive efficiency, and foster growth for channels
• Partners with Analytics to build quarterly experimentation roadmaps for incrementality, optimization, and creative testing
• Partners with Martech and Media Ops to drive solutions forward to strengthen paid media measurement and platform signals
• Ensures affiliate activity meets brand, compliance, privacy, and regulatory requirements.

Preferred Qualifications

• A minimum of 8+ years of experience in digital marketing, with a specific focus on affiliates marketing.
• In-depth knowledge of the affiliates landscape
• Experience managing an affiliate program from the client side, preferably within a complex or highly regulated business
• Strong analytical and data-driven mindset to draw out actionable insights and make data-backed decisions
• Strong understanding of affiliate networks, tracking technology, attribution, publisher models, commission structures, and partner economics.
• Demonstrated success driving customer acquisition, revenue growth, and measurable business impact.
• Experience managing external agencies, affiliate networks, and strategic partners.
• Excellent negotiation, communication, project management, and stakeholder management skills.
• Ability to manage multiple priorities in a fast-paced, cross-functional environment.
• Experience with affiliate platforms such as Impact, CJ, Partnerize, or similar tools.
• Familiarity with digital measurement, incrementality, privacy requirements, and media attribution.
• 3+ years experience in working cross-functionally with analytics/martech teams
• Comfortable with communicating and pitching growth opportunities to segment and leadership teams
• Excellent verbal, written, presentation, and interpersonal communications skills
• Self-starter that can drive initiatives but knows when/how to escalator when necessary

High proficiency in Excel/PowerPoint

Excellence in stakeholder management, and the ability to juggle projects and business priorities across a variety of segments.

Understanding of the financial services, financial tech, and payments industry / ecosystem a plus.

Bachelor’s Degree required.

Subsidiary: PayPal

Travel Percent: 0

The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:

• New York City, New York: ($116,500.00 - $173,250.00 Annually)
• San Jose, California: ($116,500.00 - $173,250.00 Annually)

Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.

In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.

If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [e-mail].

Belonging at PayPal

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.