Director, B2B Data Strategy & Revenue Analytics

Dale WorkForce Solutions; Los Angeles (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

Dale WorkForce Solutions in Los Angeles is seeking a data-driven marketing measurement leader responsible for end-to-end tracking from click to pipeline and revenue.

You will own tracking strategy across web, media, marketing automation, and CRM, implement tagging, QA data flows, and partner with cross-functional teams to ensure accurate, auditable measurement.

Qualifications

• Own end-to-end marketing measurement from click to pipeline and revenue.
• Knowledge of front-end tracking, GTM, and site instrumentation.
• Experience with marketing automation and CRM data ingestion and syncing.

Responsibilities

• Define and maintain the tracking strategy across web, media, MA, and CRM.
• Lead implementation and QA of tagging, dataLayer, UTM governance, and taxonomy.
• Partner with channel, web, sales ops, and data teams to ensure clean data flows.

Job description

The Role

We need someone who can own marketing measurement all the way from click to pipeline to revenue.

This role sits at the intersection of tracking, marketing operations, CRM, and analytics. You'll make sure campaign data is captured correctly at the source, passed cleanly through our marketing and sales systems, and tied back to pipeline and revenue in a way the business can trust. That means knowing how front-end tracking works, how GTM and site instrumentation should be set up, how marketing automation and CRM systems ingest and sync data, and how to QA the full handoff from campaign to seller to opportunity to closed revenue.

This is not a reporting-only role. We need someone who can diagnose where measurement breaks, fix the root cause, and build the operating discipline to keep it working.

Success In This Role Looks Like

• \" Marketing activity is reliably tied to pipeline and revenue


• \" Campaign data is structured correctly from the start and remains consistent across systems


• \" Sellers receive the right lead and campaign context


• \" Marketing automation and CRM syncs are clean, documented, and auditable


• \" Attribution disputes are resolved with evidence, not guesswork


• \" Leadership trusts the numbers because the measurement foundation is strong

You Will Be

• \" Owning end-to-end measurement of marketing's impact on pipeline and revenue.


• \" Defining and maintaining the tracking strategy across web, media, marketing automation, and CRM systems.


• \" Leading implementation and QA of tagging, event tracking, dataLayer requirements, UTM governance, and campaign taxonomy.


• \" Partnering with channel, web, marketing ops, sales ops, and data teams to make sure campaign data is captured correctly and flows cleanly into downstream systems.


• \" Ensuring leads, responses, and campaign touchpoints are ingested correctly into marketing automation platforms and synced accurately into CRM.


• \" Validating that campaigns are set up correctly so source, medium, campaign, content, and other key dimensions persist through the full funnel.


• \" Working with sales and ops teams to ensure marketing-sourced activity is routed to the right sellers and connected to the right pipeline and revenue outcomes.