Manager, Integrated Marketing

ENGINEERINGUK; Los Angeles (CA); On-site; USD 95,000 - 110,000; Full time

Job summary

Join a dynamic marketing team as the Manager of Integrated Marketing, where you will drive innovative sponsorship opportunities across Linear and Streaming platforms. Collaborate closely with cross-functional teams to execute integrated marketing strategies that resonate with clients and audiences alike. This role offers a chance to enhance your marketing expertise while contributing to the success of cutting-edge campaigns in a fast-paced environment. If you're passionate about marketing and eager to make a significant impact, this is the perfect opportunity for you!

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Plan

Life Insurance

Disability Benefits

Tuition Assistance

Paid Time Off

Qualifications

• 3-5 years of experience in marketing, advertising, or related roles.
• Strong interpersonal and communication skills.

Responsibilities

• Assist in planning and executing integrated marketing campaigns.
• Build and manage relationships with key clients and agencies.

Skills

Marketing Campaign Execution

Client Engagement

Analytical Abilities

Organizational Skills

Creative Thinking

Customer-Focused Approach

Coordinated Approach

Education

Bachelor's Degree in Marketing or related field

Job description

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View more categories View less categories Sector Marketing, Advertising and PR Role Manager Contract Type Permanent Hours Full Time

As the Manager of Integrated Marketing, you will play a key role within the CBS Stations Sales and Marketing team! Your primary responsibility will be to support the execution of integrated marketing strategies, collaborating closely with the marketing team and cross-functional departments to deliver unique sponsorship opportunities across our Linear and Streaming inventory and integrations.

KEY RESPONSIBILITIES:

• Marketing Campaign Execution: Assist in the planning, coordination, and execution of integrated marketing campaigns to align with the overall marketing strategy set by the Director of Integrated Marketing.
• Sponsorship Development Support: Assist in the creation of compelling sponsorship packages tailored to meet advertisers' objectives.
• Client Engagement: Building and managing relationships with key clients and agencies and providing excellent customer service.
• Campaign Management Support: Provide support in daily activities related to campaigns to ensure accurate and timely delivery.
• Coordinated Efforts: Work adjacent with the marketing team, Local Ad Sales team and Television stations to ensure seamless integration of sponsorships within Linear and Streaming content.
• Creative Content Review: Contribute to creative content review and provide feedback to ensure all marketing materials align with the company's brand and messaging.
• Performance Analysis: Assist in monitoring campaign performance, gathering data insights, and preparing reports to evaluate efficiency and optimize marketing strategies.
• Industry Research: Stay updated with industry trends, competitor activities, and emerging marketing opportunities to share valuable insights.

REQUIREMENTS:

• Experience: Minimum of 3-5 years of experience in marketing, advertising, or related roles, with exposure to integrated marketing within the media industry being a plus.
• Coordinated Approach: Strong teammate with excellent interpersonal and communication skills, capable of working effectively with cross-functional teams or equivalent experience.
• Marketing Knowledge: Basic understanding of integrated marketing strategies, advertising, and sponsorships, with a willingness to learn and grow within the role.
• Customer-Focused: Approach that centers on the customer, with a passion for providing outstanding client experiences and encouraging lasting relationships.
• Organizational Skills: Excellent organizational and project management skills to handle multiple tasks and priorities simultaneously.
• Analytical Abilities: Basic data analysis skills to capture insights and assist in data-driven decision-making processes.
• Creative Thinking: Ability to provide innovative ideas and concepts to improve promotional efforts and achieve significant outcomes.
• Adaptability: Ability to thrive in a fast-paced and dynamic environment, adapting to changing priorities and market trends.

Join our dynamic marketing team and deliver creative sponsorship opportunities that shape the future of advertising and media consumption! Your efforts will benefit significantly to the success of our integrated marketing initiatives and overall business growth.

CBS, a subsidiary of Paramount Global, creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. It includes some of the industry's most successful and popular brands and businesses: CBS Television Network, CBS News and Stations, CBS Sports, CBS Studios, CBS Media Ventures and CBS digital properties.

ADDITIONAL INFORMATION

Hiring Salary Range: $95,000.00 - 110,000.00.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [e-mail]. Only messages left for this purpose will be returned.

Nearest Major Market: Los Angeles

Company

About Us!

Paramount is committed to the power of storytelling, because Representation matters, Visibility matters, Social change matters, Investment matters, Hard truths matter and inspiration matters. To kids. To adults. To everyone around the world. We’re on a journey…together. And we’ve only just begun.

Our brands have been market leaders for more than 10 years, reaching 22.9 million homes! From MTV to Nickelodeon and Comedy Central to Channel 5 our brands offer opportunities for you to unleash your potential and bring your whole self to work! Find out more! https://paramountcareers.uk/

Our Values!

Optimism & Determination | We are a positive belief that we can navigate and thrive in the landscape ahead

Inclusivity & Collaboration | We embrace new and divers voices, act with care and work together to capture opportunities and manage through challenges

Agility & Adaptability | We think entrepreneurially, are resilient to change and move quickly to anticipate and create what is next

Diversity, Equality & Inclusion! | As a company, we are committed to creating an environment of inclusion and belonging, and content that reflects, celebrates and elevates the diversity of our audiences. We recognize our responsibility to use our platforms to connect the world, create culture, mark the moments that matter to us all and make meaningful and lasting change.

Our Employee Resource Groups (ERGs)

Our global ERGs embody the spirit of diversity and inclusion by providing a forum for employees to flourish personally and professionally while offering direct business support to all our brands. More than 50% of our workforce are members of these employee-led groups.

• Fusion | Fusion aims to promote inclusion by celebrating cultural diversity in the workplace. Present in London, Fusion programming has ranged from hosting speaker sessions with positive role models to celebrating cultural awareness days. Events celebrated in the U.K. include Chinese New Year, St. George’s Day, St Patrick’s Day and Black History Month.
• Pride | Pride is Paramounts’ Employee Resource Group focused on lesbian, gay, bisexual and transgender employees and allies. By providing a forum for ongoing open dialogue, Pride aims to enrich the professional and personal development of LGBTQ+ employees and business divisions at Paramount by promoting community, cause and culture.
• The Parenthood | The ParentHood is Paramounts’ Employee Resource Group focused on working parents and families. By providing a flexible support network, open communication and practical tools and resources, the group helps members achieve professional excellence while creating a healthy work-life experience and giving back to the community.
• Rise | Rise, a Paramount Employee Resource Group, provides an inclusive global community where next-generation leaders engage with ideas, executives and each other. Through providing new skills, resources and exposure we aim to activate, connect and develop early-to-mid career employees across Paramount.
• Women+ | Women+ Networking Group creates a network rooted in mentorship, education, programming and philanthropic endeavours for our members. In support of Paramounts’ women and our allies, this network provides the stepping stones to achieve higher personal and professional business goals.

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