Marketing & Media Brand Manager

DivIHN Integration Inc; Racine (WI); Remote; USD 90,000 - 120,000; Full time

Job summary

A leading company is seeking a Sr Manager - Talent Acquisition to drive media strategy and enhance brand performance. The role involves leading media agencies, developing innovative strategies, and ensuring effective communication across teams. Candidates should possess a Bachelor's degree and extensive experience in media planning and project management.

Qualifications

• 5+ years in communication and media planning.
• Prior media agency experience or client-side media lead role.
• Strong project management leadership skills.

Responsibilities

• Lead media agencies to drive business growth.
• Develop audience-led strategies for brand performance.
• Ensure media effectiveness by establishing KPIs.

Skills

Communication

Project Management

Media Planning

Brand Strategy

Consulting Skills

Education

Bachelor’s Degree in Marketing, Communications, or related field

Tools

Microsoft Office Suite

Job description

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Sr Manager - Talent Acquisition (MSP Staffing | Account Management | Salesforce & CyberSecurity | Engineering Recruitment)

Description:

REQUIRED EDUCATION:

Bachelor’s Degree in Marketing, Communications, or related field

TOP 5 REQUIRED SKILLS:

1. 5+ years communication and media planning and buying, with experience in brand strategy desired
2. Prior Media Agency Experience or having served as a client-side media lead role
3. Strong project management leadership skills
4. Demonstrated deep understanding of consumer goods category
5. Excellent consulting skills and ability to influence effectively

TECHNOLOGY PROFICIENCIES:

Microsoft Office Suite (Word, Outlook, Excel, PowerPoint)

PREFERRED ATTRIBUTES:

• Strong problem-solving skills, sound judgment and financial acumen
• Proven track record of impacting business results
• Strong organizational and communication skills
• Highly inquisitive with action-orientation mindset
• Confidence to make good, quick decisions based on sound judgment and strong analytical skills
• Ability to develop deep collaborative relationships across multiple work groups

Position Summary:

• The MIM Manager is expected to lead the media agencies and build partnerships that drive Air Care (Glade) business growth
• Major areas of focus within MIM include:
• Media (Vision, Strategy, Planning and Execution)
• End-to-end media strategy across the consumer journey (including retail media)
• Organizational governance and continuous improvement
• External Media Partnerships
• Media AOR management, in partnership with NACB MIM team and the Agency Management team
• Manage and optimize the impact of media budget in partnership with brand owners

Essential Duties and Responsibilities:

• Drive media innovation, leveraging tactics that put Glade on the cutting-edge, driving leadership in the category and for the organization
• Drive audience-led strategies delivering enhanced brand performance and measurable impact across the full media-to-cart plan
• Elevate all media while increasing impact of digital, retail media, and emerging platforms, embracing a test-and-learn mentality
• Create and manage organizational governance of media principles and best practices, upskilling the organization
• Ensure media effectiveness by establishing and delivering KPIs in partnership with Analytics
• Contribute to brand growth by improving marketing effectiveness
• Challenge agencies and teams to deliver integrated, consumer-centric plans
• Partner with brand teams to build briefs addressing consumer and human problems
• Identify opportunities for Joint Business Partnerships (JBPs) and strategic alliances, including retail-media JBPs
• Govern media plan delivery, stewardship of investments, plans, and inventory with agency support
• Work with marketing to evolve content strategies aligned with moments of receptivity across the purchase path
• Ensure content fit-for-purpose across digital tactics
• Coordinate with agencies (PR, Influencer, Creative) and advise on integrated communication strategies
• Foster media evolution, learning, and capability training within the team

Location: REMOTE

Hours: Flex time with core hours of 9AM – 3PM (8 hours daily, consistent schedule)

Conversion Planning: Maternity coverage. Visibility to other roles may lead to future opportunities.

Interview Formatting: Possibly 2 virtual panel interviews

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Marketing, Management, and Consulting

Industries

• Software Development, Manufacturing, and Appliances, Electrical, and Electronics Manufacturing