Public Relations & Affiliate Marketing Manager

Grüns; New York (NY); Remote; USD 70,000 - 100,000; Full time

Job summary

Grüns is seeking a Public Relations & Affiliate Manager to enhance brand visibility and drive revenue through media coverage and affiliate partnerships. This role involves crafting brand narratives, managing media relationships, and executing PR campaigns, all within a remote, high-trust work environment.

Benefits

Generous PTO

Free Grüns subscriptions

Strong benefits coverage

Qualifications

• 5+ years of PR experience in wellness, CPG, or lifestyle industries.
• Proven track record of securing top-tier media placements.
• Experience in affiliate-driven PR and managing media relationships.

Responsibilities

• Pitch to top-tier publications for earned media coverage.
• Build and maintain relationships with journalists and editors.
• Develop press materials and brand stories.

Skills

Media Relations

Strategic Thinking

Creative Storytelling

Affiliate Marketing

Writing Skills

Tools

Media Database Tools

Affiliate Marketing Platforms

Job description

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

About The Role

We're seeking a strategic Public Relations & Affiliate Manager to drive brand visibility and revenue growth through earned media and affiliate partnerships. In this role, you'll support our PR efforts by crafting compelling brand narratives, building strong media relationships, and securing high-impact coverage across top-tier outlets. Additionally, you'll expand our affiliate marketing program, identifying and nurturing partnerships that drive both awareness and sales. This role shapes how Grüns, Cübs, Nütrops, and future products show up in the world, blending traditional PR, digital marketing, and creative storytelling to drive growth through media and affiliate initiatives. This role will report directly to the Director of PR and Affiliate Marketing.

This role is part of our remote HQ! We are open to speaking with candidates from all locations, but candidates based in the NYC area are preferred. We have a fully remote, high-trust work environment - and also come together on a bi-annual basis for amazing off-sites where we can connect IRL.

In this role, you will:

• Actively pitch to top-tier wellness, lifestyle, and business publications to secure valuable earned media coverage
• Build and maintain relationships with journalists, editors, and affiliate commerce managers in the wellness and lifestyle space
• Develop compelling press materials and brand stories that bring Grüns' unique value propositions to life, while tapping into cultural moments and wellness trends to position Grüns at the forefront of modern nutrition.
• Secure thought-leadership and media opportunities for the leadership team to elevate brand credibility and visibility
• Collaborate with influencer marketing and partnerships teams to plan and execute high-impact brand moments that drive awareness and conversion.
• Track and report on media mentions, maintain article clippings, and manage media lists
• Support PR campaigns for product launches, partnerships, and cultural moments that drive brand awareness
• Identify and onboard new affiliate partners across content, loyalty, affinity, and review verticals
• Adjust CPA rates to maximize ROI and test flat-fee media to uncover new growth levers.
• Stay ahead of evolving media landscape trends and identify emerging platforms and storytelling formats
  
  

We're looking for someone who:

• Has 5+ years of PR experience in the wellness, CPG, or lifestyle industries
• Demonstrates a proven track record of securing top-tier media placements across digital, print, and broadcast
• Possesses strong experience managing media relationships with journalists and editors
• Brings experience in affiliate-driven PR, including securing coverage through commerce-focused media partners and placements in gift guides.
• Prior experience leading PR campaigns from ideation to execution, particularly for product launches
• Is skilled in adjusting CPA rates strategically and evaluating flat-fee media opportunities for incrementality
• Exhibits exceptional writing skills for both media pitching and internal communications
• Works collaboratively across teams to align PR efforts with broader company goals
• Takes initiative to develop creative media angles and storytelling opportunities that break through traditional PR norms
• Adapts quickly to media trends and shifting market dynamics
• Is results-driven, measuring success through tangible outcomes in placements, awareness, and conversions
• Is proficient with media database tools (e.g., Muck Rack, Cision, Meltwater)
• Has familiarity with affiliate marketing platforms (e.g., CJ, Impact, Skimlinks, Rakuten, LTK)
  
  

A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There's an infinite number of "nutrition" companies, all focused on what's best for them — not what's best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We've seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

What we care about...

Autonomy: Only the best work at Grüns. We're all confident, independent leaders. We are proactive. We find opportunities for improvement. Don't ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity.

Growth: We love to take on new challenges, learn new things, and express interest in new functions. "I've never done this before" is not an excuse; it's an opportunity.

Community: We care deeply about each other. We're good humans and provide support wherever we can. We care, not just professionally but personally as well.

Compensation & Perks:

For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!