Integrated Marketing Manager

ParentSquare User Group; United States; Remote; USD 85,000 - 120,000; Full time

Job summary

Join a rapidly growing company that is transforming school-parent communication. As an Integrated Marketing Manager, you'll lead multi-channel campaigns that enhance family engagement and drive adoption of innovative products. This role requires a strategic thinker who can balance creativity with execution, collaborating across teams to deliver impactful results. Embrace a culture that values work-life balance, offers stock options, and supports your professional growth while making a difference in the lives of students. If you're passionate about improving educational outcomes, this is the opportunity for you.

Benefits

Employer-matched 401K

Stock Options

Health + Wellness Reimbursements

Increasing PTO

15 Paid Holidays

Qualifications

• 5+ years of experience in marketing with a focus on integrated campaign management.
• Strong project management skills and ability to coordinate across teams.

Responsibilities

• Lead planning and execution of integrated marketing campaigns.
• Develop campaign briefs and coordinate execution across multiple channels.

Skills

Integrated Campaign Management

Project Management

Cross-functional Collaboration

Data Analysis

Communication Skills

Creative Problem-solving

Education

Bachelor's Degree in Marketing or Related Field

Tools

Asana

Jira

Wrike

Job description

ParentSquare is a rapidly growing Santa Barbara-based company that’s changing the way schools and parents communicate every day. Sound simple? We strive to keep it that way! Our mission is to give schools the power to incredibly enhance family engagement for all students. ParentSquare and RemindHub, our flagship products, serve over 22 million students and drive our mission by providing unified communications tools -forms, sign ups, payments, RSVPs, direct messaging, language translations, chat and more. Remind Chat, our free product, reaches over 80% of K-12 students, providing a safe and easy-to-use platform for direct communication between teachers and families. And our latest innovation, SmartSites, offers state-of-the-art websites for school districts, enhancing their online presence and accessibility.

We are not just creating a product; we are creating empowered educators and engaged parents to improve the lives of all students. We are passionate advocates for our customers and for our employees and we invite you to join us on this exciting journey.

About the Role:

We’re looking for a strategic, creative, and results-driven Integrated Marketing Manager to lead the planning and execution of multi-channel marketing campaigns that drive awareness, engagement, adoption, and pipeline growth. You’ll orchestrate cross-functional efforts to deliver high-impact campaigns that resonate with our audiences and deliver measurable outcomes.

This role is a great fit for a well-rounded marketer with strong campaign experience—someone who can balance strategic thinking with attention to detail and effectively align teams around clear, customer-focused goals.

Who We’re Looking For

We're looking for an experienced and organized Integrated Marketing Manager to lead the planning and execution of cross-channel campaigns. This role requires someone who can translate strategy into actionable plans, coordinate across teams, and ensure campaigns are delivered on time, with a consistent message, and with measurable impact.

Reporting to the VP of Marketing, you’ll be a key connector across product marketing, content, design, digital, sales, and events, ensuring all parts of a campaign align with our company goals and speak to the needs of our customers.

Key responsibilities will include:

• Leading the planning and execution of integrated marketing campaigns to support product launches, brand initiatives, and demand generation goals
• Developing campaign briefs that clearly define objectives, messaging, audiences, timelines, and success metrics
• Coordinating execution across multiple channels—including email, digital, paid media, social, events, and the website. Including the development of campaign assets such as emails, landing pages, social copy, ads, and supporting content
• Collaborating closely with product marketing, content, PR, social, design, digital, events, and sales teams to bring campaigns to life
• Managing campaign calendars, timelines, and project plans to ensure alignment, timely execution, and on-brand delivery
• Partnering with the marketing operations team to measure campaign performance, analyze results, and share actionable insights with stakeholders
• Monitoring campaigns in real-time and making optimizations to improve performance
• Supporting ABM, inbound, and other targeted growth programs with integrated campaign execution
• Maintaining consistency in brand voice, tone, and messaging across all channels and customer touchpoints
• Staying current on marketing trends and best practices to continuously improve campaign strategy and execution
  
  

Our ideal candidate will have the following:

• 5+ years of experience in marketing, with a focus on integrated campaign management or program execution
• Strong project management skills and the ability to coordinate across multiple teams and prioritize timelines
• Experience running or supporting cross-functional campaigns, ideally in SaaS or B2B marketing
• Highly skilled in leveraging campaign planning tools and platforms (Asana, Jira, Wrike, etc.)
• Understanding of how to collaborate with content, design, digital, and demand gen to build effective campaigns
• Ability to analyze campaign results and translate data into insights
• Excellent written and verbal communication skills
• A creative problem-solver who embraces new tools—including AI—to drive smarter decisions, accelerate execution, and continuously improve campaign performance.
• Strong planner who thrives in fast-moving environments and adapts quickly to change.
• A customer-first mindset and a passion for improving outcomes.

The perks of working for us are great!

You’ll get your foot in the door as our company continues to grow. We’re big believers in work-life balance and provide:

• An employer-matched 401K retirement savings program from day 1
• Stock options
• Health + wellness reimbursements
• PTO that increases each year
• 15 paid holidays, including your birthday!

As a fully remote team, we’ll make sure you have all the tools and equipment you need to make your home office a place where you can thrive.

We're an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

The salary range for this role will be $85,000 to $120,000 DOE.

Most importantly, you’re someone who shares in our passion for improving the lives of students through communication.

This role will include:

Our ideal candidate will have the following:

The perks of working for us are great!

You’ll get your foot in the door as our company continues to grow. We’re big believers in work-life balance and provide:

• An employer-matched 401K retirement savings program from day 1
• Stock options
• Health + wellness reimbursements
• PTO that increases each year
• 15 paid holidays, including your birthday!

As a fully remote team, we’ll make sure you have all the tools and equipment you need to make your home office a place where you can thrive.

We're an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

The salary range for this role will be [ xxx ], DOE.