Manager, Growth Editorial Strategy

Jobtailor; California (MO); Hybrid; USD 95,000 - 140,000; Full time

Job summary

Aprio is seeking a senior content marketing leader to orchestrate campaigns, editorial direction, and AI-enabled initiatives across paid and organic channels. You will own content quality, drive demand, and partner with tax and advisory experts to ensure accuracy and regulatory compliance.

You will develop AI agents for research, drafting, repurposing, and distribution, while optimizing processes with automation tools. Excellent writing and B2B financial services experience are essential.

Qualifications

• 5+ years in communications, marketing, editorial, and/or demand generation.
• Experience ideally in B2B, professional services, or financial services.
• Excellent writing and editing skills.
• Good eye for content quality and reader value.
• Comfort with AI tools and eagerness to build with them.
• Experience with generative AI.
• Hands-on campaign experience across email, social, web, and SEO.
• Working understanding of AI answer engines (GEO/AEO).
• Strong organizational skills.
• Ability to collaborate with subject-matter specialists.
• Background in accounting, tax, or another regulated professional-services environment preferred.
• Experience developing AI agents and using process automation preferred.
• Familiarity with marketing automation and CRM, such as HubSpot or Salesforce, preferred.
• Comfort with multimedia or design tools, or experience directing creative, preferred.
• Experience with industry or vertical marketing preferred.

Responsibilities

• Manage the content calendar and production pipeline across articles, guides, e-books, one-pagers, web, and social.
• Write, draft, edit, and elevate content to reflect Aprio’s brand voice.
• Execute demand and lead-generation campaigns across industries and service lines.
• Create full campaigns and amplify ideas across multiple channels.

Skills

Content Management

Demand Generation

AI Tools

Writing & Editing

B2B Marketing

Tools

Marketing Automation

CRM

HubSpot

Salesforce

Multimedia Tools

Job description

• Manage the content calendar and production pipeline across articles, guides, e-books, one-pagers, web, and social
• Write, draft, edit, and elevate content to reflect Aprio’s brand voice
• Execute demand and lead-generation campaigns across industries and service lines
• Create full campaigns and amplify ideas across multiple channels
• Develop and direct AI agents for research, drafting, repurposing, and distribution
• Improve prompts, templates, and workflows to increase team efficiency while maintaining quality
• Uphold Aprio’s voice and partner with specialists and the National Tax Office for accuracy
• Maintain human oversight of technical tax and audit content for accuracy and compliance
• Use analytics to evaluate website performance, search optimization, client engagement, pipeline contribution, and AI-search visibility
• Build and own reporting systems that connect content performance to business results and strategic insights
• Help clients maximize opportunities through Aprio’s growth editorial strategy

Requirements

• 5+ years in communications, marketing, editorial, and/or demand generation
• Experience ideally in B2B, professional services, or financial services
• Excellent writing and editing skills
• Good eye for content quality and reader value
• Comfort with AI tools and eagerness to build with them
• Experience with generative AI
• Hands-on campaign experience across email, social, web, and SEO
• Working understanding of AI answer engines (GEO/AEO)
• Strong organizational skills
• Ability to collaborate with subject-matter specialists
• Background in accounting, tax, or another regulated professional-services environment preferred
• Experience developing AI agents and using process automation preferred
• Familiarity with marketing automation and CRM, such as HubSpot or Salesforce, preferred
• Comfort with multimedia or design tools, or experience directing creative, preferred
• Experience with industry or vertical marketing preferred

Core Competencies

Demonstrates expertise in content management, campaign execution, and AI tool utilization to drive demand generation and enhance client engagement. Proficient in writing, editing, and maintaining compliance in technical content while leveraging analytics for performance evaluation.

Highest-signal resume keywords

• Content Management
• Demand Generation Campaigns
• AI Tool Utilization
• Writing And Editing Skills
• B2B Marketing Experience

Hard Skills

• Content Calendar Management
• Campaign Execution
• SEO Optimization
• Generative AI Experience
• Process Automation

Soft Skills

• Strong Organizational Skills
• Collaboration With Specialists
• Attention To Content Quality

Industry Keywords

• B2B
• Professional Services
• Financial Services
• Tax Compliance
• Regulated Environment

Tools & Technologies

• Marketing Automation
• CRM
• HubSpot
• Salesforce
• Multimedia Tools