DIGITAL MARKETING COORDINATOR

Horowitz Agency; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

Horowitz Agency in the United States seeks a technical marketing professional with 3+ years of B2B experience to lead GEO optimization and AI-driven content strategies. You will work closely with content teams to drive engagement and visibility.

You will manage campaigns, optimize landing pages, implement structured data, and monitor AI platforms to improve both traditional and AI-generated search results. Strong analytical skills required.

Qualifications

• Bachelor's degree in Marketing or related field with 3+ years of related experience.
• Google Analytics (GA4) and/or HubSpot certification preferred.
• Proficient in digital marketing, SEO/SEM, content optimization and analytics.

Responsibilities

• Develop and implement GEO SEO strategies across client sites.
• Coordinate with content writers to drive SERP visibility and AI-citation.
• Manage landing pages, onsite search optimization, and content updates.
• Implement structured data (JSON-LD) and schema across sites.
• Create and maintain dashboards (e.g., Looker Studio) translating data into client insights.
• Plan and execute digital marketing activities including SEO/SEM, social, and email campaigns.
• Monitor AI platform visibility and provide actionable recommendations.
• Lead day-to-day GEO practice operations and reporting.

Skills

Campaign management

SEO strategy

Content marketing

CMS platforms

HubSpot

GA4

WordPress

Technical SEO

AI/LLM tools

HTML/CSS

Education

Bachelor's Degree in Marketing

Tools

HubSpot

GA4

WordPress

SEMRush

Screaming Frog

Job description

• 3-5 years of technical marketing experience, preferably in the B2B sector, legal industry, and/or related field, with growing familiarity with AI/LLM-driven search platforms (ChatGPT, Google AI Overviews, Perplexity, Gemini, Copilot) a strong plus
• Campaign management and website management (CMS platforms, HubSpot, WordPress)
• Utilize marketing technology stacks including HubSpot, Google Analytics (GA4), WordPress, and SEO software (SEMRush, Authority Builders, etc.)
• Utilize AI-visibility/GEO monitoring tools (e.g., Profound, Peec AI, Scrunch, Semrush AI Visibility Toolkit) to track how agency and client content is surfaced and cited by AI search platforms, and a technical SEO crawler (e.g., Screaming Frog) for structured-data and site-health audits
• Create keyword strategies w/SEO analysis, including prompt- and query-pattern research to inform content that performs in both traditional search and AI answer engines
• Work in tandem w/content writers for SEO to attract engagement and drive SERPs and visibility in AI-generated answers
• Coordinate ongoing administrative tasks such as landing page updates, onsite search optimization, content creation, blog maintenance, link building, and related activities to improve search engine rankings and visibility in AI-generated answers
• Own day-to-day execution of the agency's Generative Engine Optimization (GEO) practice: structuring content, metadata, and schema so it can be accurately parsed, surfaced, and cited by AI search tools such as ChatGPT, Google AI Overviews, Perplexity, Gemini, and Copilot
• Implement and maintain structured data / schema markup (JSON-LD) across client sites to support both traditional SEO and AI answer engines
• Monitor brand and content visibility across AI platforms using citation-tracking tools, and translate findings into clear content and technical recommendations for clients and internal stakeholders
• Utilize HubSpot for critical marketing programs (engagement programs, trigger & batch campaigns)
• Collaborate w/ client stakeholders to execute effective HubSpot programs driving customer acquisition, retention and cross-sell initiatives
• Develop program flows, email creation, landing page creation, form creation, list uploads, data management, including building recurring performance dashboards and reports (e.g., Google Looker Studio) that translate raw data into client-facing insights
• Assist in researching, copywriting, and analyzing various types of content such as social media posts, blogs, advertising captions, landing pages, and emails, with an eye toward how content is structured for both human readers and AI summarization/citation
• Assist in the planning and execution of all digital marketing activities for clients, including social media, lead generation funnels, SEO/SEM, email, and paid advertising, and GEO/AEO
• Manage social media channels (including content creation) for agency and clients
• Perform and execute various marketing administrative tasks
• Experience using HTML/CSS and hosting platforms

QUALIFICATIONS

• Proficient in digital and marketing technology tools HubSpot, Google Suite (Analytics (GA4), Search Console, etc.), and WordPress. Familiarity with at least one AI-visibility/GEO monitoring platform (e.g., Profound, Peec AI, Scrunch) preferred
• Working knowledge of how large language models (LLMs) retrieve, synthesize, and cite web content, and the ability to apply that understanding to content structure and technical SEO decisions
• Comfortable using generative AI tools (e.g., ChatGPT, Claude, Perplexity, Gemini) to support research, content development, and optimization workflows
• Data literacy: able to interpret analytics and AI-visibility data and translate it into clear, actionable, client-facing reporting and recommendations
• Must have excellent spelling, punctuation, and copywriting skills
• Demonstrated initiative and ability to work independently and/or in a diverse team environment
• Capability of making sound business decisions and quickly understanding new information and situations
• Strong organizational skills and ability to prioritize a varied workload
• Ability to reach mutually beneficial conclusions
• Must be able to work under pressure and meet deadlines
• Intellectual curiosity and analytical strength. This role will help define how the agency approaches an emerging discipline, so comfort with ambiguity and continuous learning matters
• Creativity to generate new solutions to existing challenges
• Growth in both professional and personal endeavors

EDUCATION

Bachelor's Degree in Marketing or equivalent experience in related field with 3+ years of related experience. Google Analytics (GA4) and/or HubSpot certification preferred.