Manager, Growth Editorial Strategy

Aprio; Fairfield (NJ); Hybrid; USD 114,000 - 171,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401k with match

Parental Leave

Tuition Assistance

Discretionary incentive

Flexible work arrangements

Remote/hybrid options

Job summary

Aprio is seeking a senior editorial and demand-generation leader to own the Editorial Engine, drive content across formats, and oversee AI-assisted workflows. You will craft on-brand, accurate material for tax and advisory services, while coordinating campaigns across email, social, web, and SEO.

You will build analytics, optimize performance, and partner with tax specialists to ensure precise, engaging content that moves potential clients through the funnel.

Qualifications

• 5+ years in communications, marketing, editorial, or demand generation.
• Excellent writing and editing; strong reader engagement.
• Comfort with AI tools and generative AI experience.
• Hands-on campaigns across email, social, web, and SEO.
• Understanding of AI answer engines (GEO/AEO).
• Strong organizational skills and process mindset.
• Collaborative style with subject-matter experts.

Responsibilities

• Own Editorial Engine and manage content calendar and production pipeline.
• Write, draft, edit, and elevate content to match Aprio's voice.
• Lead campaigns across channels and map to buyer intent.
• Develop AI agents for research, drafting, and distribution with human oversight.
• Ensure on-brand, accurate tax and audit content.
• Build analytics and reporting to show content impact and pipeline contributions.

Skills

Editorial/content crafting

AI tools proficiency

Campaign management

Analytics & reporting

Cross-functional collaboration

Strong writing/editing

SEO knowledge

Tools

HubSpot

Salesforce

SEO tools

Job description

Work with a Top 20 CPA and advisory firm that Accounts for Anything. Aprio has 40 U.S. office locations, as well as international office locations and more than 3,200 team members that speak 60+ languages across the globe. By bringing together proven expertise, deep understanding, and strategic foresight for fast-growing industries, Aprio ensures clients are prepared for wherever life or business may take them. Discover a top-rated culture, vast growth opportunities and your next big career move with Aprio.

Position Responsibilities

What you’ll own

• Editorial Engine
• Manage the content calendar and production pipeline, keeping a steady flow of high-quality, on-brand perspectives across formats; articles, guides, e-books, one-pagers, web, and social.
• Write, draft, edit, and elevate work so every piece sounds unmistakably like Aprio.

Bring campaigns to life

• Execute demand and lead-generation campaigns across industries and service lines, mapped to buyer intent and timely moments such as tax season, new legislation, and year-end planning.
• Create full campaigns - amplify ideas across multiple channels

Work hands-on with AI

• Develop and direct AI agents for research, drafting, repurposing, and distribution — with human-led judgment, editing, and brand building.
• Help sharpen prompts, templates, and ways of working that help the team move faster without losing quality.

On-brand and accurate

• Uphold Aprio’s voice across everything you touch, and partner with our specialists and the National Tax Office to get the details right.
• Keep a human in the loop on technical tax and audit content, with care for accuracy and compliance.

Measure what matters

• Utilize analytics to assess and determine editorial production across website performance, search optimization, client engagement, pipeline contribution, and AI-search visibility.
• Build and own reporting systems that translate content performance into measurable business results and strategic insights.

Qualifications

• 5+ years in communications, marketing, editorial, and/or demand generation, ideally in B2B, professional services, or financial services.
• Excellent writing and editing, and a good eye for what makes content genuinely worth reading.
• Comfort with AI tools and real eagerness to build with them – experience with generative AI.
• Hands-on campaign experience across email, social, web, and SEO.
• A working understanding of how AI answer engines (GEO/AEO).
• Strong organizational skills.
• A collaborative style and the credibility to work with subject-matter specialists.

Preferred Qualifications

• Background in accounting, tax, or another regulated professional-services environment.
• Experience in developing AI agents, infusing process automation to enhance editorial programs
• Familiarity with marketing automation and CRM (e.g. HubSpot or Salesforce).
• Comfort with multimedia or design tools, or experience directing creative.
• Experience with industry or vertical marketing.

$113,800 - $170,500 a year

Why work for Aprio

Whether you are just starting out, looking to advance into management or searching for your next leadership role, Aprio offers an opportunity to grow with a future-focused, innovative firm.

Perks/Benefits we offer for full-time team members

• - Medical, Dental, and Vision Insurance on the first day of employment
• - Flexible Spending Account and Dependent Care Account
• - 401k with Profit Sharing
• - 9+ holidays and discretionary time off structure
• - Parental Leave – coverage for both primary and secondary caregivers
• - Tuition Assistance Program and CPA support program with cash incentive upon completion
• - Discretionary incentive compensation based on firm, group and individual performance
• - Incentive compensation related to origination of new client sales
• - Top rated wellness program
• - Flexible working environment including remote and hybrid options

What’s in it for you

• - Working with an industry leader: Be part of a high-growth firm that is passionate for what’s next.
• - An awesome culture: Thirty-one fundamental behaviors guide our culture every day ensuring we always deliver an exceptional team-member and client experience. We call it the Aprio Way. This shared mindset creates lasting relationships between team members and with clients.
• - A great team:Work with a high-energy, passionate, caring and ambitious team of professionals in a collaborative culture.
• - Entrepreneurship: Have the freedom to innovate and bring your ideas to help us grow to become the CPA firm of choice nationally.
• - Growth opportunities: Grow professionally in an environment that fosters continuous learning and advancement.
• - Competitive compensation: You will be rewarded with competitive compensation, industry-leading benefits and a flexible work environment to enjoy work/life balance.

EQUAL OPPORTUNITY EMPLOYER

Aprio is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; pregnancy; sexual orientation; gender identity and/or expression; age; disability; genetic information, citizenship status; military service obligations or any other category protected by applicable federal, state, or local law.

Aprio, LLP and Aprio Advisory Group, LLC, operate in an alternative business structure, with Aprio Advisory Group, LLC providing non-attest tax and consulting services, and Aprio, LLP providing CPA firm services.