Director of Digital Marketing

Jobtailor; Norcross (GA); On-site; USD 150,000 - 210,000; Full time

Job summary

ACI Worldwide is seeking a senior digital marketing leader to own website strategy, paid media, and technical SEO across all owned properties. You will drive CRO, GA4 governance, data integrations with HubSpot and Salesforce, and oversee field marketing support to generate demand.

The role requires extensive B2B marketing experience, hands-on GA4 expertise, and strong leadership to build high-performing teams. Remote-friendly but primarily on-site in the US market may apply.

Qualifications

• 8-12 years in B2B digital marketing.
• At least 3 years in a senior or director-level role owning website, paid media, and SEO strategy.
• Hands-on GA4 expertise, including event configuration, Explorations, and conversion tracking.
• Hands-on expertise in tag deployment, trigger/variable logic, and data layer integration.
• Deep technical SEO expertise, including crawl, indexation, Core Web Vitals, and schema issues.
• Working knowledge of GEO and AEO, including structured data, entity optimization, LLM-friendly content architecture, and FAQ/schema markup for AI discoverability.
• CMS ownership experience, including page templates, publishing workflows, and site taxonomy in enterprise CMS platforms.
• Experience with HubSpot marketing automation and Salesforce CRM integrations, including lead flow, attribution, and data hygiene.
• Applicants must be currently authorized to work in the US on a full-time basis.
• MBA or advanced business degree (preferred).
• Strong understanding of AI-enabled marketing and commercialization strategies (preferred).
• Experience supporting complex enterprise B2B sales organizations (preferred).

Responsibilities

• Own ACI Worldwide's digital experience and performance across all owned properties.
• Own paid digital channels and campaign infrastructure for demand generation and field marketing.
• Build, manage, optimize, track, and measure paid search and social programs.
• Provide campaign execution infrastructure for field marketing and demand generation.
• Create and maintain QA processes for digital publishing.
• Own website strategy, site performance, accessibility, UX, information architecture, navigation, and landing page builds.
• Drive conversion rate optimization across buyer journeys, solution pages, product CTAs, demo request flows, and gated content.
• Own and execute technical SEO strategy using search intent mapping, topic clustering, and content gap analysis.
• Lead GEO and AEO initiatives to improve visibility in AI-generated answers and generative search.
• Monitor LLM-generated answers, identify discoverability gaps, and adjust content strategy.
• Analyze session recordings, scroll maps, click maps, and rage-click reports to identify buyer-journey friction.
• Implement progressive profiling across gated content and forms in partnership with Marketing Operations.
• Establish standards for copy hierarchy, CTA placement, tracking, and campaign landing destinations.
• Own GA4 configuration and governance, including data streams, custom events, conversion tracking, dimensions, metrics, and Explorations.
• Enforce UTM naming conventions and URL parameter governance.
• Own cookie consent management and privacy compliance, including GDPR and CCPA.
• Oversee integrations among the website/CMS, HubSpot, and Salesforce CRM.
• Build and maintain reporting connecting digital channel data to pipeline and revenue data in Salesforce.
• Build effective teams and provide data-driven storytelling for executive audiences.

Skills

Digital Performance Optimization

Paid Media

Conversion Rate Optimization

Data-driven storytelling

Campaign Execution

Team Building

Education

MBA or Advanced Business Degree

Tools

GA4

HubSpot

Salesforce CRM

CMS Platforms

Job description

• Own ACI Worldwide's digital experience and digital performance across all owned digital properties


• Own paid digital channels and campaign infrastructure for demand generation and field marketing


• Build, manage, optimize, track, and measure paid search and social programs


• Provide campaign execution infrastructure for field marketing and demand generation


• Create and maintain QA processes for digital publishing


• Own website strategy, site performance, accessibility, UX, information architecture, navigation, and landing page builds


• Drive conversion rate optimization across buyer journeys, solution pages, product CTAs, demo request flows, and gated content


• Own and execute technical SEO strategy using search intent mapping, topic clustering, and content gap analysis


• Lead GEO and AEO initiatives to improve ACI's visibility in AI-generated answers and generative search


• Monitor LLM-generated answers, identify discoverability gaps, and adjust content strategy


• Analyze session recordings, scroll maps, click maps, and rage-click reports to identify buyer-journey friction


• Implement progressive profiling across gated content and forms in partnership with Marketing Operations


• Establish standards for copy hierarchy, CTA placement, tracking, and campaign landing destinations


• Own GA4 configuration and governance, including data streams, custom events, conversion tracking, dimensions, metrics, and Explorations


• Enforce UTM naming conventions and URL parameter governance


• Own cookie consent management and privacy compliance, including GDPR and CCPA


• Oversee integrations among the website/CMS, HubSpot, and Salesforce CRM


• Build and maintain reporting connecting digital channel data to pipeline and revenue data in Salesforce


• Build effective teams and provide data-driven storytelling for executive audiences

Requirements

• 8-12 years in B2B digital marketing


• At least 3 years in a senior or director-level role owning website, paid media, and SEO strategy


• Hands-on GA4 expertise, including event configuration, Explorations, and conversion tracking


• Hands-on expertise in tag deployment, trigger/variable logic, and data layer integration


• Deep technical SEO expertise, including crawl, indexation, Core Web Vitals, and schema issues


• Working knowledge of GEO and AEO, including structured data, entity optimization, LLM-friendly content architecture, and FAQ/schema markup for AI discoverability


• CMS ownership experience, including page templates, publishing workflows, and site taxonomy in enterprise CMS platforms


• Experience with HubSpot marketing automation and Salesforce CRM integrations, including lead flow, attribution, and data hygiene


• Applicants must be currently authorized to work in the US on a full-time basis


• Position does not offer sponsorship for employment visa status or work permit now or in the future


• MBA or advanced business degree (preferred)


• Strong understanding of AI-enabled marketing and commercialization strategies (preferred)


• Experience supporting complex enterprise B2B sales organizations (preferred)

Core Competencies

Demonstrates expertise in B2B digital marketing with a focus on website strategy, paid media, and technical SEO. Proficient in GA4, HubSpot, and Salesforce CRM integrations, ensuring effective campaign execution and data-driven decision-making.

Highest-signal resume keywords

• B2B Digital Marketing


• Technical SEO Expertise


• GA4 Configuration


• HubSpot Marketing Automation


• Salesforce CRM Integration

ATS Optimization Keywords

Hard Skills

• Digital Performance Optimization


• Paid Search Management


• Conversion Rate Optimization


• Data Layer Integration


• Crawl and Indexation Management


• Content Gap Analysis


• Tag Deployment


• Event Configuration


• Schema Markup


• Progressive Profiling

Soft Skills

• Data-Driven Storytelling


• Team Building


• Campaign Execution

Certifications & Qualifications

• MBA or Advanced Business Degree

Industry Keywords

• B2B Sales


• AI-Enabled Marketing


• GDPR Compliance


• CCPA Compliance


• GEO and AEO Strategies

Tools & Technologies

• GA4


• HubSpot


• Salesforce CRM


• CMS Platforms


• Digital Publishing Tools