Sr. Manager, Global Brand Digital

Crocs; Broomfield (CO); Hybrid; USD 125,000 - 135,000; Full time

Benefits offered by this job

Incentive program

Medical, dental, vision coverage

401k with company match

Job summary

Crocs, Inc. is seeking a Sr. Manager, Global Brand Digital to lead digital brand plans across NA, EMEA and APAC for our key products. You will work with cross-functional teams to support campaigns and ensure digital channels align with the global media strategy.

The role focuses on innovative digital opportunities, data-driven decisions, and leadership of a growing brand digital team. This position offers flexible office expectations and comprehensive benefits.

Qualifications

• 8+ years of experience in digital media with a strong brand foundation; global experience preferred.
• Experience planning and buying large-scale digital campaigns including CTV, audio, programmatic.
• Strong negotiation skills across partners, markets, and channels.
• Advanced analytical skills and ability to translate data into actionable strategy and insights.
• Experience in a matrixed organization and leading cross-functional teams.

Responsibilities

• Lead development and execution of brand digital plans across NA, EMEA + APAC for Crocs’ key product stories.
• Work cross-functionally to ensure digital media campaigns support the seasonal marketing plan.
• Collaborate with Brand Media to align digital channels with global strategy.
• Partner with analytics to transition from planning to execution and reporting.
• Identify opportunities to innovate in the digital space and keep Crocs at the forefront.
• Communicate with International Markets to stay on top of local trends.
• Hire for and provide leadership to the new global brand digital team.

Skills

Digital media planning

Brand management

Cross-functional collaboration

Analytical skills

Negotiation skills

Project management

Team leadership

Retail/Footwear exp

Job description

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At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

What You'll Do

• Lead the development and executionofbrand digital plansacross NA, EMEA+APACforCrocs’key product stories ranging from the Classic Clog to Echo toone of our many Collaborations.
• Work cross-functionallyto ensure that digital brand mediacampaigns and content support the seasonal integrated marketing plan, seamlessly supporting brand and product storytelling and growth
• Collaborate closely withBrand Media team to ensurethe roles of digital channels are aligned with overarching brand media strategy globally
• Partner with analytics teamsto ensuresmoothtransitionfrom strategy and planning to execution and reporting. Frequentcommunicationisrequiredtofacilitatealignmenttothe strategyanda high-functioning and collaborative partnership.
• Identifyand support innovation opportunities to help keep Crocs at the forefront of the digital world
• CommunicatewiththeInternationalMarketstostay on top of localtrendsandeducate onoptimaldigital approach
• Hirefor andprovide leadershipand guidance to thenewglobal brand digital team as it is built out

What You'll Bring to the Table

• Eight(8)+years extensive experience andproficiencyindigitalmedia coupled with a great foundation in brand; Global experience preferred
• Significant experiencein how to strategically plan and manage paid media with differingobjectivesacross the marketing funnel: new consumer acquisition, brand awareness and consideration, and understanding of how it works with performance media
• Experience planning and buying large-scale digital campaigns including CTV, audio, programmatic, custom digital partnerships and more
• Track recordof building paid media plans that drive awareness and consideration, and the ability to clearly, simply articulatehow it drivesthe business
• Strong negotiation skills across partners, markets, and channels
• Advanced analytical skills, ability to translate complex data, trends and insights into actionable strategyand insights: proudly a self-proclaimed data nerd
• Measurement guru from bid type tests to conversion lift showing theoptimalstrategy toimpactthe business
• Experience and confidence working within a matrixed organization, building positive relationships, and driving empathetic alignment across departments
• Team building and development across multiple experience levels
• Knowledgeable with digital planning tools
• Previousexperience in retail/footwearis preferred, but notrequired
• Excellent project management oversight abilities; can drive forward projects and initiatives in ambiguous and changing environments against timelines

#LI-MK1

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title:Sr. Manager, Global Brand Digital

Salary or Pay Range: $125,000 - $135,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.