Senior Manager, SEO & AI Discovery

True Religion; El Segundo (CA); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Health benefits

401(k) with employer match

Merchandise discounts

Commuter benefits

Wellness & EAP

Job summary

True Religion is seeking a Senior Manager for SEO & AI Discovery to own how the brand is found across traditional search and AI-driven platforms. You will set the organic visibility strategy, from technical SEO to content optimized for AI systems, impacting acquisition and revenue growth.

You will lead efforts to appear in AI-generated answers and chatbot recommendations, partnering with engineering to implement structured data and semantic markup, and you will manage agencies, tools, and KPI

Qualifications

• 5+ years of SEO experience across technical, on-page, and content strategy.
• Strong point of view on AI-driven search and answer engines (AEO/GEO).
• Understanding of how LLMs retrieve, rank, and cite content (RAG, embeddings, structured data).
• Proficiency with SEO tools (Ahrefs, SEMrush, GSC, Screaming Frog) and analytics platforms (GA4, Looker Studio).
• Familiarity with schema markup, Core Web Vitals, and technical audits.

Responsibilities

• Develop and execute a unified SEO, AEO, and GEO strategy aligned with marketing goals.
• Own organic performance: keywords, technical audits, site architecture, page experience, content optimization.
• Lead AEO/GEO efforts to optimize content for AI-overviews and answer engines.
• Monitor AI surfaces (ChatGPT, Perplexity, Gemini, Copilot) and improve share of voice.
• Collaborate with engineering on structured data, crawlability, and semantic markup.
• Educate stakeholders, manage agencies, and translate shifts into clear roadmaps.
• Define and track KPIs: organic traffic, rankings, AI citations, referrals, conversions.
• Manage relationships with SEO tools and vendors.

Skills

SEO

AEO/GEO

LLM basics

Schema markup

Analytics GA4/Looker

Education

Bachelor's in Marketing/Communications

Tools

Ahrefs

SEMrush

Screaming Frog

Google Search Console

GA4

Looker Studio

Job description

Senior Manager, SEO & AI Discovery

Department: Corp HO

Employment Type: Full Time

Location: 52200 - Ecommerce Corp HO

Reporting To: Vice President, Ecommerce

Description

As the Senior Manager of SEO & AI Discovery, you will own how the brand is discovered — across traditional search engines, AI-powered answer engines (like ChatGPT, Perplexity, and Google AI Overviews), and generative AI platforms. You will set the organic visibility strategy and bring it to life, from technical SEO foundations to the emerging discipline of optimizing content for how AI systems retrieve, synthesize, and cite information. This is a strategic and hands-on position for someone who is equally comfortable running a technical audit and building a forward-looking point of view on evolving channels – with direct impact on scalable customer acquisition and revenue growth.

The ideal candidate will play a key role in shaping how the brand shows up — whether that's ranking on page one of Google, being cited as a source in an AI-generated answers, or appearing in a chatbot's recommendation — and will contribute to the company's continued growth by maximizing the reach and impact of organic and AI-driven discovery.

THE ROLE (what you are accountable for):

• Develop and execute an integrated SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategy aligned with business and marketing goals.
• Own organic search performance: keyword strategy, technical SEO audits, site architecture, page experience, and content optimization.
• Build and lead the company's approach to AEO/GEO — optimizing content structure, schema markup, and citation-worthy formatting to increase visibility and accurate representation in AI Overviews, LLM chat responses, and answer engines.
• Monitor how the brand appears (or fails to appear) across AI search surfaces (ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews) and develop tactics to improve share of voice.
• Partner with engineering teams to implement technical recommendations, including structured data, crawlability, product schema, site speed, and semantic markup.
• Serve as the internal authority on organic and AI-driven search, educating stakeholders, managing agencies and contractors, and translating industry shifts into clear roadmap recommendations
• Define, report on, and track KPIs across organic traffic, rankings, citation frequency in AI answers, referral traffic from AI platforms, and conversion impact.
• Manage relationships with SEO/GEO tools and vendors (e.g., Ahrefs, SEMrush, Screaming Frog, and emerging AEO/GEO monitoring platforms).

YOU ARE: You bring a strong combination of analytical thinking and strategic curiosity about where search is headed. You are meticulous about technical detail while staying focused on the bigger picture of how people — and increasingly, AI systems — find and evaluate information. You are comfortable operating in a fast-paced environment, take ownership of your work, and approach an evolving channel with both rigor and experimentation.

REQUIRED MINIMUM EXPERIENCE

• 5+ years of SEO experience, including technical, on-page, and content strategy.
• Demonstrated experience or a strong point of view on AEO/GEO — optimizing for AI-driven search and answer engines.
• Deep understanding of how LLMs retrieve, rank, and cite content (RAG, embeddings, and the role of structured data in machine readability).
• Proficiency with SEO tools (Ahrefs, SEMrush, Google Search Console, Screaming Frog) and analytics platforms (GA4, Looker Studio).
• Familiarity with schema markup, technical site audits, and Core Web Vitals.
• Strong analytical skills — comfortable pulling and interpreting data to build a narrative and justify strategy.

ADDITIONAL EXPERIENCE:

• Experience running structured experiments to test AI citation or visibility changes.
• Familiarity with prompt engineering or LLM behavior from a builder's perspective.
• Background in content strategy or editorial work.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.

ADDITIONAL ROLE INFORMATION

• Compensation: The anticipated base salary range for this role is $110,000 – $140,000. This is a full-time, exempt position. This range represents the low and high ends of the expected base salary range for this role based on the applicable location. True Religion reasonably expects to pay within this range in compliance with all applicable federal, state, and local laws. Actual compensation will be determined based on factors including relevant experience, skills, knowledge, and internal equity.
• Perks: We offer a mix of benefits and perks to support our employees at work and beyond, including health benefits, a 401(k) with employer match, merchandise discounts, commuter benefits, wellness & employee assistance programs, and more.
• Work Model: This role is based in El Segundo, CA, and follows a hybrid work model, with an expectation of in-office presence on designated days to support collaboration and business needs.
• Employment Eligibility: Employment with True Religion is contingent upon meeting applicable employment eligibility requirements.