Manager, Field Marketing Hennessy - Nor Cal

LVMH Group; San Francisco (CA); Hybrid; USD 110,000 - 137,000; Full time

Benefits offered by this job

Plum Benefits

Perkspot access

Hybrid work schedule

Job summary

Moët Hennessy USA, Inc. seeks a Manager, Field Marketing for Hennessy in Northern California. The role localizes national programming to fit the Nor Cal market, acting as the brand expert and liaison between Commercial Sales and Brand Teams.

Requires strong cultural fluency and ability to translate insights into local programs. Office/Location: Remote in market; based in Northern California with SF/Oakland-East Bay residency. Compensation: $110,000-$137,000 annually + bonus.

Qualifications

• Bachelor’s degree or relevant industry experience required.
• 5-7+ years in wines and spirits, consumer packaged goods, or retail industries.
• Strong business or marketing experience with skills in commercial execution, field marketing, planning and influencing.

Responsibilities

• Localize Brand Programming & Community Engagement for Northern California.
• Develop strategic partnerships with accounts, cultural organizations, influencers, and trade partners.
• Leverage market insights to identify opportunities and drive brand relevance.
• Manage activation planning, execution, ROI analysis, and budget aspects.
• Lead market planning, distributor engagement, and POSM execution.

Skills

Field marketing

Brand programming

Cultural fluency

Partnership development

Stakeholder collaboration

Market insights

Campaign planning

Budget management

Education

Bachelor’s degree or relevant industry experience

Job description

Manager, Field Marketing Hennessy - Nor Cal

Are you ready for a world of possibilities?

You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.

The Manager, Hennessy Field Marketing Northern California, localizes national programming to meet the needs of the local market and consumer. This role serves as the area expert for the Hennessy brand and acts as a liaison between Commercial Sales and Brand Teams. An ideal candidate must possess strong cultural fluency and be able to translate consumer insights and trends into meaningful brand programming.

Office/Location: Remote in market based on business needs.This role is based in Northern California, and candidates must reside within the San Francisco-Oakland-East Bay market.

Compensation: $110,000-$137,000/ annually + bonus

Job responsibilities

Localize Brand Programming & Community Engagement

• In partnership with the Field Marketing Director West, adapt national brand strategies into locally relevant programs that drive brand equity and commercial results across Northern California.
• Develop strategic partnerships with key accounts, cultural organizations, community leaders, influencers, and trade advocates to strengthen Hennessy's presence and credibility in Northern California.
• Leverage cultural fluency and local market insights to identify authentic opportunities, cultural moments, and consumer connections that increase brand relevance.
• Manage activation planning, execution, and post-analysis, measuring ROI and translating learnings into future programming.
• Own A&P budget management, including annual planning, spend tracking, coding, invoice reconciliation, accrual management, and investment optimization to maximize business impact.

Business Development

• Utilize market intelligence, competitive insights, and consumer trends to inform local strategies and uncover new business opportunities.
• Build and maintain strong relationships with customers, distributors, trade partners, and local influencers to drive long‑term brand growth.

Local Market Leadership & Execution

• Serve as the key connector between Brand, Commercial, and Distributor teams, ensuring effective localization and execution of brand priorities.
• Lead local market planning, distributor engagement, Maison visit coordination, and POSM execution to deliver best‑in‑class market performance.
• Act as the voice of the market, communicating opportunities, risks, consumer insights, competitive dynamics, and local needs back to Brand teams.
• Champion luxury execution standards while serving as both a guardian of brand equity and an advocate for market‑specific opportunities.
• Drive integrated 360° programming across key accounts, cultural moments, and community partnerships to elevate Hennessy's visibility, influence, and connection with diverse consumer communities.

Profile

This role requires frequent driving to support account visits, transport POSM, and meet essential business needs. Driving is an essential function of the position. A valid driver’s license and an acceptable driving record are required. Eligibility for a company vehicle is subject to a satisfactory driving record and completion of the Company’s approval process.

Ability to lift up to 20lbs.

Education

• Bachelor’s degree or relevant industry experience required

Professional Experience

• 5-7+ years in wines and spirits, consumer packaged goods, or retail industries
• Strong business or marketing experience, preferably in the wines & spirits industry. Established skills in all or some of the following: commercial execution, field marketing, planning, communications and influencing skills.

Capabilities

• Strong thought leadership and collaboration
• Deep knowledge of MHUSA portfolio, brand guidelines, & customer/consumer expectations
• Highly refined organizational skills and experience managing a substantial number of projects and details
• Ability to create partnerships with customers, distributor, and internal stakeholders
• Plans and prioritizes work to meet commitments aligned with organizational goals
• Applies knowledge of business and the marketplace to advance the organization's goals; monitors business news and market changes for impact on the business or on own expertise area; uses this to shape decisions
• This role requires strong cultural fluency and the ability to build programs that resonate across diverse communities for Hennessy. An ideal candidate can engage authentically, build trust, and translate local insights into relevant programming.
• Understanding of the on-premise landscape and the ability to work closely with on-premise teams to build relevance and advocacy for Hennessy.

Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs. Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage. Work-Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave. Professional Development: opportunities for training and continuing education, tuition reimbursement. Employee Perks: Plum Benefits and Perkspot.

External applicants must be currently authorized to work in the United States on a full-time basis.

Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

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