Associate Brand Manager, Dom Perignon

LVMH Group; New York (NY); Hybrid; USD 92,000 - 115,000; Full time

Benefits offered by this job

Hybrid work schedule

Paid time off

401(k) with company match

Employee discounts

Job summary

Moët Hennessy USA, Inc. in New York seeks an Associate Brand Manager for Dom Perignon to execute an innovative, consumer-centric brand marketing strategy across markets and channels, in alignment with Maison brand strategy and MHUSA goals.

This role collaborates with stakeholders to develop programming and activations that elevate brand desirability and growth. You'll contribute to brand programming, manage A&P budgets, and partner with Trade Marketing, Digital, and Commercial teams to deliver

Qualifications

• 3–5 years of progressive brand marketing or experiential management experience within luxury goods, wine & spirits, or premium lifestyle brands.
• Strong execution skills with attention to detail and urgency.
• Excellent written and verbal communication, with executive presence.

Responsibilities

• Collaborate with Dom Perignon brand team and stakeholders to support brand strategy and marketing objectives.
• Assist in executing marketing programs and activations to achieve volume and profit targets.
• Coordinate development of brand programming and manage day-to-day brand activities with internal and external partners.
• Track and manage the brand’s advertising and promotions within budget.

Skills

Brand marketing

Stakeholder management

Brand programming

MS Office (PowerPoint, Excel)

Education

Bachelor's degree or MBA

Tools

PowerPoint

Excel

Job description

You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.

Associate Brand Manager, Dom Perignon is a key contributor to executing an innovative, consumer-centric brand marketing strategy, supporting programming and activations across all markets and channels, in alignment with Maison brand strategy and the broader MHUSA strategy. This role works collaboratively with key stakeholders to support the execution of a long-term vision for the brand, and to develop programming that delivers against it while elevating brand desirability and contributing to overall growth.

Office/Location: Hybrid 3x a week based out of NYC Office

Compensation: $92,000-$115,000/ annually + bonus

Job responsibilities

• Collaborate with the Dom Perignon brand team, Champagne & Sparkling team and the brand’s key stakeholders to support Dom Perignon’s brand strategy and marketing objectives.
• Assist in the execution of marketing programs and activations to ensure the delivery of volume and profit targets are appropriately supported.
• Support and coordinate the development and articulation of Dom Perignon’s brand programming, leading dialogue with Trade Marketing, Field Marketing, Customer Programming, and other key stakeholders, ensuring all brand activities deliver utmost in luxury experiences in the most desirable trade channels.
• Lead the tracking and day-to-day management of the brand’s A&P to ensure that A&P is effectively managed and delivered within set budget.
• Assist with the annual brand planning process, in collaboration with Senior Brand Manager, Strategy & Business Planning, Digital Marketing & Communications, the Commercial organization, Private Client and COE team.

Brand Management:

• Collaborate with Channel Programming & Trade Marketing team to design and develop elevated, luxury POS materials and brand assets to drive brand strategy and leverage consumer engagement opportunities at the moment of choice.
• Work alongside Field & Trade Marketing and Commercial teams to drive seamless program implementation, leveraging local luxury market opportunities while maintaining strict brand guidelines.
• Partner with brand leadership on the management of programming KPIs.

Relationship Management:

• Develop and maintain strong, collaborative working relationships, internally and externally, across the brand and the Champagne & Sparkling team.
• Manage relationships with Strategy & Business Planning, Consumer Engagement, the Commercial team, COE team, Finance, and Legal to build and maintain commitments that enable the delivery of brand priorities and objectives.
• Collaborate with Champagne & Sparkling Associate Brand Managers to ensure Champagne & Sparkling brand strategies are complementary, and to maximize efficiencies across key deliverables.
• Engage in day-to-day interactions with agency partners (experiential, PR, media) and premium third-party collaborators (celebrated chefs, luxury venues, hospitality partners), maintaining high standards of creative output and execution.
• Build and maintain successful relationships with agency business partners and other third-party stakeholders to continually ensure their commitment to delivering brand objectives.

Profile

Other:

• Maintain a flexible and adaptable mindset by continually evaluating, revising, and responding with agility to meet rapidly evolving business needs, and perform other functions and duties as assigned. Strong attention to detail is also critical.
• Willingness to problem solve and seek solutions by connecting and sourcing answers with internal & external stakeholders

Education:

Bachelor’s Degrees, or MBA Degree and/or years of equivalent experience.

Professional Experience & Skills:

3–5 years of progressive brand marketing or experiential management experience within luxury goods, fine wine & spirits, luxury hospitality or prestige lifestyle brands

Practical/Technical Knowledge

• Demonstrates a strong sense of urgency and bias for action in driving key business objectives.
• Passion for and solid understanding of the fine wine landscape and/or luxury hospitality codes
• High level of execution – with strong attention to detail
• Strong Microsoft Office proficiency – skilled with PowerPoint and Excel
• Understanding of brand strategy development in a commercial context
• Project management experience and strong organizational skills, with ability to manage multiple projects simultaneously
• Demonstrated success influencing cross-functional stakeholders
• Strong communication skills, both written and verbal, with the executive presence needed to interact seamlessly with external VIPs, global Maison teams, and internal executive leadership
• Strong analytical skills to support data-driven decision making
• Understanding of the U.S. three-tier distribution system, a plus

Additional information

Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs. Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage. Work-Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave. Professional Development: opportunities for training and continuing education, tuition reimbursement. Employee Perks: Plum Benefits and Perkspot.

External applicants must be currently authorized to work in the United States on a full-time basis.

External applicants must be currently authorized to work in the United States on a full-time basis.

Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

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