Coordinator Marketing Communication AS9385

Oklahoma State University; Stillwater (OK); In loco; USD 45.000 - 63.000; Tempo pieno

Descrizione del lavoro

Oklahoma State University Stillwater seeks a communications professional to lead digital marketing and CRM initiatives for prospective students. You will manage Slate CRM email campaigns, content development and analytics, partnering with campus stakeholders to optimize engagement.

The role includes supervising a team of communications specialists, providing training and contributing to marcom planning while staying current with industry trends in digital communication and marketing.

Competenze

• Bachelor's degree in Communications, journalism, marketing, public relations or related field (degree must be conferred on or before agreed upon start date)
• Six months of experience in communications, marketing or closely related field; experience in digital and email campaigns, writing, editing, social media, video, website and content creation; plus project management and leadership experience.

Mansioni

• Develop and manage Slate CRM email campaigns, including segmentation strategy and content development.
• Create and execute marketing content for print, email, social media, web, video and events; analyze performance.
• Lead and coach a team of communications specialists; oversee training and professional development.

Conoscenze

Communication

Project management

CRM

Digital marketing

Formazione

Bachelor's degree in Communications

Master's degree in Marketing/Journalism/Public Relations/Communications

Strumenti

HTML/CSS

Slate CRM

Descrizione del lavoro

Campus

OSU-Stillwater

Contact Name & Email

Blayklee Freed, [e-mail]

Work Schedule

Monday through Friday, 8:00am-5:00pm with occasional evenings and weekends.

Appointment Length

Regular Continuous/Until Further Notice

Hiring Range

$45,000 - $63,000

Hourly

Special Instructions to Applicants

For full consideration, please include a resume, cover letter and contact information for three professional references.

About This Position

Help future Cowboys find their place at OSU! As part of the Office of Undergraduate Admissions and Recruitment, our creative and collaborative communications team is responsible for strategic communication, marketing and outreach efforts to prospective students, their families and other internal and external audiences. This includes creating engaging content and executing strategic communication strategies for print, email, social media, web, video, events and more. This position is responsible for digital project management and developing and managing Slate CRM email campaigns, including segmentation strategy, content development, HTML/CSS, usability testing and performance analytics to evaluate digital performance and engagement. This role requires extensive attention to detail and interpersonal skills needed to collaborate with partners across campus and key stakeholders within the Division of Enrollment Management. As a supervisory role, this position will manage and coach a team of communications specialists who are responsible for creating dynamic, engaging prospective student content. This includes oversight of ongoing training and professional development. This role will contribute to overall marcom strategic planning, including staying up-to-date on industry trends related to digital communication/marketing as well as provide leadership in carrying out special initiatives and other duties as assigned by the executive leadership team.

Required Qualifications

• Bachelor's Communications, journalism, marketing, public relations or related field (degree must be conferred on or before agreed upon start date) (degree must be conferred on or before agreed upon start date)
• Six months of experience in communications, marketing or closely related field. Demonstrated experience in digital and email campaigns, writing, editing, social media, video, website and content creation as well as project management and leadership/staff management experience.

Skills, Proficiencies, And/or Knowledge

Excellent communication skills, including written and verbal. Ability to organize, manage and execute projects on strict deadlines with excellent attention to detail; experience using a project management system preferred. Strong technical writing skills and experience with writing engaging marketing content using Associated Press style. Understanding of customer relationship management (CRM) technology, preferably within a higher education setting. Demonstrated experience leading multi-channel marketing strategies and training colleagues on best practices and use of marketing platforms.

Preferred Qualifications

• Master's in Marketing, Journalism, Public Relations, Communications, or related field.
• Three-plus years of successful experience in communications or marketing, including supervisory experience with professional and/or student staff. Relevant experience in a higher education or appropriately similar setting, including building and execution of communication flows. Previous work within a CRM system, including audience segmentation. Track record of business development through strategic problem solving and proactive leadership.

Skills, Proficiencies, And/or Knowledge

Working knowledge of HTML/CSS, liquid markup and demonstrated experience with usability testing or performance analytics.

Working Conditions

Off-campus travel (in-state and out-of-state), overnight stays, evening activities and some weekends, while infrequent, may be required in order to meet the needs of prospective students and their parents.

Driving conditions vary with the weather

Ability to lift 45 lbs (recruitment materials)