Manager, Digital Tag Management

Comcast Advertising; Philadelphia (Philadelphia County); Hybrid; USD 140,000 - 180,000; Full time

Job summary

Comcast Advertising is seeking a Manager, Digital Tag Management in Philadelphia to lead a data analytics team and drive tag strategy across digital properties. You will oversee Adobe Launch deployments, tag implementations, and analytics reporting, working with cross-functional teams to align tagging with business needs.

The role emphasizes strategic tag management, data accuracy, and collaboration with analytics, marketing, and tech teams while mentoring junior staff.

Qualifications

• Bachelor’s degree in Computer Science, Engineering, or a related technical field.
• Five years of experience with Tag Management using Adobe Launch and Adobe Analytics.
• Experience in data analysis with MySQL and scripting in HTML/JavaScript/Python.

Responsibilities

• Lead tag implementation projects and drive Adobe Launch deployment across digital properties.
• Perform tag management and analytics implementation using Adobe platforms.
• Analyze data and generate reporting using MySQL; mentor junior staff.

Skills

Project management

Cross-functional collaboration

Effective communication

Education

Bachelor’s degree in Computer Science, Engineering, or related technical field

Tools

Adobe Launch

Adobe Analytics

MySQL

HTML

JavaScript

Python

Adobe Experience Platform

Job description

Manager, Digital Tag Management-5151

Location Philadelphia, Pennsylvania

Req ID R444105

Job Type Full Time

Category Analytics

Date posted 09/08/2026

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

This job leads a data analytics team in providing business intelligence insights and developing models that inform key decisions. It ensures the integration of complex data sources and the translation of analysis into strategic recommendations. The role is essential in driving a data-centric culture and influencing company-wide outcomes.

Job Description

DUTIES: Lead tag implementation projects and drive the strategic deployment of Adobe Launch across digital properties; perform Tag Management using Adobe platforms including Adobe Digital Data Collection Tags (also known as Adobe Launch) and Adobe Analytics Implementation and Reporting; perform data analysis and reporting using MySQL; write code for tag implementation using HTML, JavaScript, jQuery, and Python; work with Customer Data Platforms including Adobe Experience Platform; work cross-functionally to define tagging strategy and capture tagging requirements based off analytics and reporting needs; manage the implementation and maintenance of tags using Adobe Launch, ensuring data accuracy and consistency across all digital channels and reporting teams; continuously look for opportunities to optimize tags to enable the best end-user site experience; collaborate with our marketing, media, technology, digital, reporting, analytics, and operations teams to ensure all tags are implemented properly; oversee Comcast India Engineering Center (CIEC) team workload, ensuring timely and accurate implementation of tags across all digital properties; develop and execute a strategic plan for tag management, ensuring alignment. with business objectives, reporting and analytics requirements as well as marketing goals; serve as the subject matter expert on tag management; stay up-to-date with latest developments in tag management systems and digital analytics technologies; troubleshoot and resolve issues related to tag deployment, data collection, and tag performance; lead and manage multiple tagging projects simultaneously, ensuring on-time delivery and adherence to quality standards; regularly communicate project status, risks, and issues to all stakeholders and senior management; establish and maintain standard operating procedures with clearly defined SLAs; work closely with the analytics teams to monitor and analyze tag performance, providing recommendations for optimization and continuous improvement; and guide and mentor junior-level employees. Position is eligible to work remotely one or more days per week, per company policy.

REQUIREMENTS: Bachelor’s degree, or foreign equivalent, in Computer Science, Engineering, or related technical field, and five (5) years of experience performing Tag Management using Adobe platforms including Adobe Digital Data Collection Tags (also known as Adobe Launch) and Adobe Analytics Implementation and Reporting; performing data analysis and reporting using MySQL; writing code for tag implementation using HTML, JavaScript, jQuery, and Python; and one (1) year of experience working with Customer Data Platforms including Adobe Experience Platform.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

MySQL; Adobe Experience Platform (AEP); Hyper Text Markup Language (HTML)

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.