Manager, Digital Tag Management-5151

Comcast Corporation; Philadelphia (Philadelphia County); Hybrid; USD 140,000 - 200,000; Full time

Job summary

Comcast Corporation in Philadelphia seeks a senior data analytics leader to drive business intelligence insights and build models informing key decisions. You will manage data sources integration and translate analysis into strategic recommendations, fostering a data-centric culture across the company.

The role oversees the Adobe Launch tagging program, works with Adobe Experience Platform, MySQL analysis, and cross-functional teams to ensure accurate data tagging and actionable insights, with

Qualifications

• Bachelor’s degree in Computer Science, Engineering, or related technical field.

Responsibilities

• Lead tag implementation projects and drive the strategic deployment of Adobe Launch across digital properties.
• Perform tag management using Adobe platforms including Adobe Launch and Adobe Analytics implementation.
• Write code for tag implementation using HTML, JavaScript, jQuery, and Python; work with Adobe Experience Platform.
• Collaborate with cross-functional teams to define tagging strategy and capture tagging requirements.
• Mentor junior-level employees and oversee multiple tagging projects simultaneously.

Skills

Adobe Experience Platform (AEP)

HTML

MySQL

Education

Bachelor’s degree in Computer Science, Engineering, or related technical field

Tools

Adobe Launch

Adobe Analytics

jQuery

Python

Job description

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary This job leads a data analytics team in providing business intelligence insights and developing models that inform key decisions. It ensures the integration of complex data sources and the translation of analysis into strategic recommendations. The role is essential in driving a data-centric culture and influencing company-wide outcomes.

Job Description DUTIES:

Lead tag implementation projects and drive the strategic deployment of Adobe Launch across digital properties; perform Tag Management using Adobe platforms including Adobe Digital Data Collection Tags (also known as Adobe Launch) and Adobe Analytics Implementation and Reporting; perform data analysis and reporting using MySQL; write code for tag implementation using HTML, JavaScript, jQuery, and Python; work with Customer Data Platforms including Adobe Experience Platform; work cross-functionally to define tagging strategy and capture tagging requirements based off analytics and reporting needs; manage the implementation and maintenance of tags using Adobe Launch, ensuring data accuracy and consistency across all digital channels and reporting teams; continuously look for opportunities to optimize tags to enable the best end-user site experience; collaborate with our marketing, media, technology, digital, reporting, analytics, and operations teams to ensure all tags are implemented properly; oversee Comcast India Engineering Center (CIEC) team workload, ensuring timely and accurate implementation of tags across all digital properties; develop and execute a strategic plan for tag management, ensuring alignment. with business objectives, reporting and analytics requirements as well as marketing goals; serve as the subject matter expert on tag management; stay up-to-date with latest developments in tag management systems and digital analytics technologies; troubleshoot and resolve issues related to tag deployment, data collection, and tag performance; lead and manage multiple tagging projects simultaneously, ensuring on-time delivery and adherence to quality standards; regularly communicate project status, risks, and issues to all stakeholders and senior management; establish and maintain standard operating procedures with clearly defined SLAs; work closely with the analytics teams to monitor and analyze tag performance, providing recommendations for optimization and continuous improvement; and guide and mentor junior-level employees.

Position is eligible to work remotely one or more days per week, per company policy.

REQUIREMENTS:

Bachelor’s degree, or foreign equivalent, in Computer Science, Engineering, or related technical field, and five (5) years of experience performing Tag Management using Adobe platforms including Adobe Digital Data Collection Tags (also known as Adobe Launch) and Adobe Analytics Implementation and Reporting; performing data analysis and reporting using MySQL; writing code for tag implementation using HTML, JavaScript, jQuery, and Python; and one (1) year of experience working with Customer Data Platforms including Adobe Experience Platform.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills:

• Adobe Experience Platform (AEP)
• Hyper Text Markup Language (HTML)
• MySQL

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