Lead, Digital Tag Management & Analytics (Remote)

Comcast Advertising; Philadelphia (Philadelphia County); Hybrid; USD 140,000 - 180,000; Full time

Job summary

Comcast Advertising is seeking a Manager, Digital Tag Management in Philadelphia to lead a data analytics team and drive tag strategy across digital properties. You will oversee Adobe Launch deployments, tag implementations, and analytics reporting, working with cross-functional teams to align tagging with business needs.

The role emphasizes strategic tag management, data accuracy, and collaboration with analytics, marketing, and tech teams while mentoring junior staff.

Qualifications

• Bachelor’s degree in Computer Science, Engineering, or a related technical field.
• Five years of experience with Tag Management using Adobe Launch and Adobe Analytics.
• Experience in data analysis with MySQL and scripting in HTML/JavaScript/Python.

Responsibilities

• Lead tag implementation projects and drive Adobe Launch deployment across digital properties.
• Perform tag management and analytics implementation using Adobe platforms.
• Analyze data and generate reporting using MySQL; mentor junior staff.

Skills

Project management

Cross-functional collaboration

Effective communication

Education

Bachelor’s degree in Computer Science, Engineering, or related technical field

Tools

Adobe Launch

Adobe Analytics

MySQL

HTML

JavaScript

Python

Adobe Experience Platform

Job description

Comcast Advertising is seeking a Manager, Digital Tag Management in Philadelphia to lead a data analytics team and drive tag strategy across digital properties. You will oversee Adobe Launch deployments, tag implementations, and analytics reporting, working with cross-functional teams to align tagging with business needs.

The role emphasizes strategic tag management, data accuracy, and collaboration with analytics, marketing, and tech teams while mentoring junior staff.