Digital Copywriter

O'Reilly Auto Parts; Springfield (MO); On-site; USD 42,000 - 66,000; Full time

Benefits offered by this job

Competitive wages & PTO

401k with employer contributions

Medical, dental, vision insurance

Tuition assistance

Wellbeing programs

Career growth opportunities

Job summary

O’Reilly Auto Parts is seeking a Web Content Writer to craft, proofread, and optimize content for our retail website, publications, and internal channels. You will drive organic traffic and customer engagement while upholding brand voice and standards.

You will research topics, write product descriptions and how-to content, and collaborate with marketing and design to ensure cohesive campaigns. Strong editing, SEO, and communication skills are essential for success.

Qualifications

• Experience with keyword-based content research and prioritizing search engine optimization in content production.

Responsibilities

• Create and optimize engaging content per the approved strategy and SEO best practices for the retail website, publications, and internal POS.
• Edit and enhance content based on feedback, SEO standards, brand standards, and voice.
• Research industry topics to write descriptions, How-To and brand content, and assets.
• Proofread content ensuring brand consistency, SEO, copyright compliance, and supplier brand standards.
• Assist with SEO, digital and paid marketing and local search projects as needed.
• Collaborate with video, design, and Marketing teams to align copy with visuals and campaigns.
• Stay current with SEO, AEO, GEO practices, ranking, and keyword research tools.
• Monitor content performance and identify areas for improvement or new content opportunities.
• Support special department projects as directed by managers or VP.

Tools

MS Office (Word/Excel)

Job description

Job Description

The Web Content Writer will be responsible for writing, proofing, and optimizing content for the O’Reilly retail website, printed and online publications, professional and corporate websites, and internal point of sale system in order to drive organic traffic and customer engagement with our brand.

Essential Job Functions

• Create and optimize engaging content per the approved strategy and SEO (including AEO and GEO) best practices to appear on our retail website and publications, professional website, and internal POS.
• Create, edit, and enhance content based on internal and external feedback, SEO standards and developments, and brand standards.
• Research industry-related topics and categories to write authoritatively for part type, product, and category descriptions, How-To and brand content, as well as additional assets needed.
• Proofread and submit written content that complies with brand consistency (style, fonts, tone, etc.), search engine optimization, O’Reilly voice, copyright law, and supplier brand standards.
• Assist with search engine optimization, digital and paid marketing, and local search projects and contribute written content as needed to support ongoing initiatives.
• Work with the video, design, and Marketing teams to ensure that copy and visual elements work together seamlessly and align with campaign and strategic initiatives.
• Keep current with digital content and SEO, AEO, and GEO best practices, search engine ranking, and keyword and competitor research tools.
• Monitor and analyze content performance using SEO performance metrics to identify areas for improvement or opportunities for new content.
• Assist with special department projects at the direction of the Managers, Director, or Vice President.

Skills/Education/Knowledge/Experience/Abilities

Required:

• Experience with keyword-based content research and prioritizing search engine optimization in content production
• Excellent writing and proofreading skills
• Excellent verbal, communication, organizational, and time-management skills
• Proficiency in MS Office, primarily Word and Excel
• Ability to present a professional company image and positive attitude
• Comfortable in a TEAM-oriented work environment
• Ability to work productively and creatively with limited supervision
• Superb attention to detail

Desired

• Bachelor’s degree in English, Journalism, Marketing, or relevant field
• Experience and knowledge of product merchandising.
• Automotive knowledge
• Experience with AI content production tools and optimizing for AI-driven search results

O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.

Total Compensation Package

• Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions Starting Day One
• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth

O’Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable. Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: [e-mail] or call [phone] option , and provide your requested accommodation, and position details.