Director Brand Management & Creative Services

O'Reilly Auto Parts; Kentucky; On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Competitive wages

Stock Purchase Plan

401k with Employer Contributions

Medical/Dental/Vision Insurance

Wellbeing programs

Tuition assistance

Career growth opportunities

Job summary

O'Reilly Auto Parts seeks a Director Brand Management & Creative Services to lead Masterbrand strategy and governance across the portfolio. You will guide brand architecture, ensure alignment with customer insights and business goals, and partner with Merchandising and other leaders.

The role oversees Brand & Creative Services, mentors managers, and drives brand health analytics, creative operations, and governance to sustain long-term equity across U.S. and international markets.

Qualifications

• Bachelor’s degree in marketing, business, advertising, communications, brand management, or a related field.
• 10+ years of progressive experience in brand management, marketing, advertising, consumer products, retail, or related field, including significant brand or portfolio management experience.
• Experience developing and managing brand strategies, positioning, architecture, and portfolio governance.
• Knowledge of brand development and lifecycle management, including brand evolution, extension, repositioning, and retirement.
• Experience using customer insights, market research, competitive analysis, and brand performance data to guide business decisions.
• Ability to influence senior leaders and cross-functional stakeholders without direct authority.
• Experience leading, developing, and mentoring managers and professional teams.

Responsibilities

• Establish and maintain the strategy, architecture, and governance of O’Reilly’s Masterbrand and proprietary brand portfolio across U.S. and international markets.
• Partner with Merchandising to align proprietary brand strategies, positioning, and investment with product category objectives, customer needs, and business priorities.
• Evaluate brand performance, market conditions, customer insights, and competitive activity to identify opportunities to strengthen and evolve the brand portfolio.
• Partner with research to maintain and improve Brand Health Trackers and translate insights into actionable brand recommendations.
• Lead the executive Brand Committee in evaluating major portfolio decisions, providing expert recommendations grounded in brand principles, objective criteria, research, and business needs.
• Establish and govern brand standards and decision criteria that guide brand development and evolution while protecting long-term brand equity.
• Partner with Legal to protect proprietary brands, including trademarks and other elements of brand identity.
• Build alignment across Merchandising, Professional Sales, Store Operations, Marketing, and other functions to ensure brand strategies reflect business needs and can be effectively executed.
• Provide brand management expertise to major company initiatives and oversee external agencies and strategic partners when specialized brand capabilities are needed.
• Provide strategic direction to the Brand & Creative Services Manager, establishing priorities and developing the capabilities needed to support the function’s objectives.
• Oversee Creative Services processes, resource planning, and quality standards to ensure creative work aligns with brand strategy, business priorities, and operational needs while supporting continuous improvement.

Skills

Brand management

Leadership

Portfolio governance

Customer insights

Cross-functional influence

Mentoring

Education

Bachelor’s degree in marketing, business, advertising, communications, brand management, or related field

Master’s degree in marketing, business, brand management, or related field

Job description

The Director Brand Management & Creative Services provides strategic leadership for O’Reilly Auto Parts’ Masterbrand and portfolio of proprietary brands while overseeing the Creative Services function. This role establishes brand strategy and governance practices to ensure brands are differentiated, appropriately positioned, and aligned with customer needs and business objectives. The Director partners with Merchandising and other business leaders to guide brand portfolio decisions using customer insights, market research, and business priorities.

Through the Brand & Creative Services Manager, this role provides strategic direction for creative operations and ensures the function effectively supports brand consistency and business objectives.

ESSENTIAL JOB FUNCTIONS

Establish and maintain the strategy, architecture, and governance of O’Reilly’s Masterbrand and proprietary brand portfolio across U.S. and international markets.

Partner with Merchandising to align proprietary brand strategies, positioning, and investment with product category objectives, customer needs, and business priorities.

Evaluate brand performance, market conditions, customer insights, and competitive activity to identify opportunities to strengthen and evolve the brand portfolio.

Partner with research to maintain and improve Brand Health Trackers and translate insights into actionable brand recommendations.

Lead the executive Brand Committee in evaluating major portfolio decisions, providing expert recommendations grounded in brand principles, objective criteria, research, and business needs.

Establish and govern brand standards and decision criteria that guide brand development and evolution while protecting long-term brand equity.

Partner with Legal to protect proprietary brands, including trademarks and other elements of brand identity.

Build alignment across Merchandising, Professional Sales, Store Operations, Marketing, and other functions to ensure brand strategies reflect business needs and can be effectively executed.

Provide brand management expertise to major company initiatives and oversee external agencies and strategic partners when specialized brand capabilities are needed.

Provide strategic direction to the Brand & Creative Services Manager, establishing priorities and developing the capabilities needed to support the function’s objectives.

Oversee Creative Services processes, resource planning, and quality standards to ensure creative work aligns with brand strategy, business priorities, and operational needs while supporting continuous improvement.

SKILLS/EDUCATION/EXPERIENCE

REQUIRED

Bachelor’s degree in marketing, business, advertising, communications, brand management, or a related field.

10+ years of progressive experience in brand management, marketing, advertising, consumer products, retail, or a related field, including significant brand or portfolio management experience.

Experience developing and managing brand strategies, positioning, architecture, and portfolio governance.

Knowledge of brand development and lifecycle management, including brand evolution, extension, repositioning, and retirement.

Experience using customer insights, market research, competitive analysis, and brand performance data to guide business decisions.

Ability to influence senior leaders and cross-functional stakeholders without direct authority.

Experience leading, developing, and mentoring managers and professional teams.

DESIRED

Master’s degree in marketing, business, brand management, or a related field.

Background managing proprietary brands across U.S. and international markets.

Knowledge of retail, automotive, consumer products, or complex multi-category businesses.

Familiarity with brand architecture and portfolio governance across multiple product categories or business units.

Proficiency in using brand health tracking and customer research to guide brand strategy.

Knowledge of trademark strategy and brand protection, including partnership with Legal.

Familiarity with creative development, design, production, and marketing technologies.

O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.

Total Compensation Package:

• Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions Starting Day One
• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth

O’Reilly Auto Parts is an equal opportunity employer.The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.

Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: [e-mail] or call 417-862-2674, ext. 68901, and provide your requested accommodation, and position details.

Consistent with internal policy and applicable law, the Company electronically monitors the use of Company-provided systems, including telephone conversations and transmissions, Internet access and usage, and electronic mail and transmissions. The Company additionally employs video cameras in common internal and external areas.