Customer Data Enablement Specialist

O'Reilly Auto Parts; Kentucky; On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Competitive wages

401k with employer contributions

Medical/Dental/Vision insurance

Paid time off

Job summary

O’Reilly Auto Parts seeks a Customer Data Enablement Specialist to transform customer data into trusted, actionable insights. You will support day-to-day data readiness, governance, and activation across marketing channels while upholding privacy guardrails.

You will partner with Legal, Risk, Marketing, and tech teams to optimize data flows, build segments, and ensure high data quality for business decisions. Strong analytics and communication are essential.

Qualifications

• Bachelor’s degree in a related field.
• 4+ years in marketing analytics, business intelligence, or data governance.
• Experience with Customer Data Platforms such as Uniphore, Hightouch, Adobe Experience Platform, or similar.
• Knowledge of journey-building, analytics, and Master Data Management tools (e.g., Reltio, Informatica).
• Strong data analysis and interpretation skills.
• Proficiency with tracking tags, data extraction, reporting, and dashboard development.
• Strong problem-solving and data-quality improvement focus.
• Excellent written and verbal communication skills.

Responsibilities

• Support day-to-day consent management activities with cross-functional teams.
• Apply privacy and communications standards and elevate compliance concerns.
• Maintain consent and opt-out records and support audits.
• Partner with business teams to translate data needs into actionable requests.
• Prioritize and track customer data requests, dependencies, and progress.
• Build and maintain customer segments in the CDP per approved business needs.
• Prepare and validate audiences for activation across channels.
• Support data readiness and pipelines for the CDP and related marketing tech.
• Document requests, requirements, and project status between product teams and business users.
• Collaborate to identify data quality issues and coordinate with vendors to address delays.

Skills

Data analysis

Dashboard development

Data extraction

SQL

Education

Bachelor's degree in related field

Tools

Uniphore

Hightouch

Adobe Experience Platform

Reltio

Informatica

Snowflake

BigQuery

Job description

The Customer Data Enablement Specliast helps turn customer data into a trusted, usable resource that supports audience activation and responsible personalization across the customer journey. This role supports day-to-day customer data enablement and readiness by following established standards, operating practices, and guardrails that improve data usability across various teams while helping maintain compliance with applicable privacy and communication requirements.

ESSENTIAL JOB FUNCTIONS

Support day-to-day consent management activities in partnership with Legal, Risk Compliance, Information Security, Marketing, and other channel owners.

Apply established privacy and communication standards and elevate potential compliance concerns for review.

Maintain consent and opt-out records and support related audits and documentation.

Partner with business teams to understand customer data needs and translate them into clear, actionable requests.

Support the manager in prioritizing customer data requests by tracking status, impact, dependencies, and progress.

Build and maintain customer segments in the Customer Data Platform based on approved business needs.

Prepare and validate customer audiences for activation across marketing, digital, store, and customer service channels.

Support customer data readiness and data pipelines for the Customer Data Platform and related marketing technology.

Serve as a point of contact between product teams and business users by documenting requests, requirements, and project status.

Partner with Customer Data Stewards and senior team members to identify and address data quality issues.

Coordinate with vendors and internal partners to track deliverables and address issues or delays.

Support special projects and ad hoc analyses that provide insights for business decision-making, as assigned by the manager or senior leadership.

SKILLS/EDUCATION/EXPERIENCE

REQUIRED

Bachelor’s degree in Marketing, Data Analytics, Computer Science, Information Systems, Business Administration, or a related field.

Four or more years of related work in marketing analytics, business intelligence, data analytics, data governance, product management, or a related area.

Working knowledge of Customer Data Platforms such as Uniphore, Hightouch, Adobe Experience Platform, or similar platforms.

Knowledge of journey-building, analytics, and Master Data Management tools such as Reltio or Informatica.

Strong data analysis and interpretation skills.

Proficiency with tracking tags, data extraction, reporting, and dashboard development.

Strong analytical and problem-solving skills with a focus on data quality and process improvement.

Knowledge of business requirements, process documentation, and data standards.

Strong project management and organizational skills.

Excellent written and verbal communication skills.

Strong interpersonal skills with a collaborative, team-oriented approach.

Proactive, accountable, and committed to continuous improvement.

DESIRED

Knowledge of retail customer, marketing, digital commerce, and operational metrics.

Proficiency with SQL and cloud data warehouses such as Snowflake or BigQuery.

Working knowledge of data modeling, data pipelines, and database reporting.

Background in system testing, requirements validation, or quality assurance.

Knowledge of data protection and responsible data-use practices.

Automotive or automotive aftermarket knowledge.

O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.

Total Compensation Package:

• Competitive Wages & Paid Time Off

• Stock Purchase Plan & 401k with Employer Contributions Starting Day One

• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)

• Team Member Health/Wellbeing Programs

• Tuition Educational Assistance Programs

• Opportunities for Career Growth

O’Reilly Auto Parts is an equal opportunity employer.The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.

Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: [e-mail] or call 417-862-2674, ext. 68901, and provide your requested accommodation, and position details.

Consistent with internal policy and applicable law, the Company electronically monitors the use of Company-provided systems, including telephone conversations and transmissions, Internet access and usage, and electronic mail and transmissions. The Company additionally employs video cameras in common internal and external areas.