Manager, Digital Analytics

Synchrony; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Synchrony is seeking a Manager, Digital Analytics to join their analytics team. This role focuses on implementing marketing technologies and analyzing customer journeys to enhance business performance. The ideal candidate will have strong analytical skills, proficiency in JavaScript, and experience in the financial services industry.

Benefits

Flexibility and choice in work hours

Best-in-class employee benefits

Career advancement opportunities

Qualifications

• 2+ years of analytics experience in Financial Services Industry.
• Hands-on experience with Tag management tools.
• Ability to write and decode advanced JavaScript.

Responsibilities

• Implement analytical and marketing technologies across digital platforms.
• Mentor team members on tools and processes.
• Deliver testing and validation in agile environments.

Skills

Tag management tools

Analytics

JavaScript

HTML

CSS

Education

BS or MS in Statistics, Economics, Mathematics, or another quantitative field

Tools

Ensighten

Tealium

Adobe Launch

Job description

Role Title : Manager, Digital Analytics (L09)

Company Overview :

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by Ambition Box Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.

Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members.

We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.

We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview :

Our analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth.

Role Summary/Purpose :

Manager, Digital Analytics (Individual Contributor) role is a part of India Analytics Hub (IAH). Our Analytics team comprises of data analysts who focus on improving customer/product/digital/ journey experience etc. and growth by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives .

Key Responsibilities :

Implementation of analytical, marketing technologies, and media tags across Synchrony digital platforms via tag management systems

Deliver independently on providing requirements, testing and validation working with agile teams and other cross functional platforms

Adherence to timely delivery, accuracy and documentation in line with Audit Procedures

Mentor/ Guide team members on tools , processes and participate in any internally hosted activities

Required Skills & Knowledge :

Hands-on experience in Tag management tools like Ensighten , Tealium, Adobe Launch

Comprehend key concepts & processes in Digital implementation , translate them into quantitative attributes /metrics

Desired Skills & Knowledge :

2+ years of analytics experience in Financial Services Industry

Good to have working experience on both client side and server-side tagging

Knowledge on personalization tools and techniques like dynamic yield or BlueConic

Understanding on native app implementations

Eligibility Criteria :

BS or MS in Statistics, Economics, Mathematics, or another quantitative field with 2+ years of hands-on Analytics experience (Distance learning not valid) or in lieu of a degree with 4 + years of experience

Work Timings :

This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose . Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.

For Internal Applicants :

• Understand the criteria or mandatory skills required for the role, before applying

• Inform your manager and HRM before applying for any role on Workday

• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (Formal/Final Formal) or PIP

• L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are eligible.

• L8+ Employees who have completed 18 months in the organization and 12 months in their current role and level are eligible.

• L4+ Employees can apply

Grade/Level: 09

Job Family Group:

Data Analytics

Job Description:

Role Title : Manager, Digital Analytics (L09)

Company Overview :

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by Ambition Box Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.

• Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members.

• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.

• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview :

Our analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth.

Role Summary/Purpose :

Manager, Digital Analytics (Individual Contributor) role is a part of India Analytics Hub (IAH). Our Analytics team comprises of data analysts who focus on improving customer/product/digital/ journey experience etc. and growth by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives .

Key Responsibilities :

• Implementation of analytical, marketing technologies, and media tags across Synchrony digital platforms via tag management systems

• Deliver independently on providing requirements, testing and validation working with agile teams and other cross functional platforms

• Adherence to timely delivery, accuracy and documentation in line with Audit Procedures

• Mentor/ Guide team members on tools , processes and participate in any internally hosted activities

Required Skills & Knowledge :

• 2 + years of hands-on Experience in JavaScript, HTML, CSS or web design with ability to independently deliver on Tagging & Implementation projects

• Hands-on experience in Tag management tools like Ensighten , Tealium, Adobe Launch

• Comprehend key concepts & processes in Digital implementation , translate them into quantitative attributes /metrics

• Ability to write and decode advanced JavaScript adhering to evolving industry standards

Desired Skills & Knowledge :

• 2+ years of analytics experience in Financial Services Industry

• Good to have working experience on both client side and server-side tagging

• Knowledge on personalization tools and techniques like dynamic yield or BlueConic

• Understanding on native app implementations

Eligibility Criteria :

BS or MS in Statistics, Economics, Mathematics, or another quantitative field with 2+ years of hands-on Analytics experience (Distance learning not valid) or in lieu of a degree with 4 + years of experience

Work Timings :

This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose . Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.

For Internal Applicants :

• Understand the criteria or mandatory skills required for the role, before applying

• Inform your manager and HRM before applying for any role on Workday

• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (Formal/Final Formal) or PIP

• L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are eligible.

• L8+ Employees who have completed 18 months in the organization and 12 months in their current role and level are eligible.

• L4+ Employees can apply

Grade/Level: 09

Job Family Group:

Data Analytics

About the company

Synchrony Financial is a consumer financial services company headquartered in Stamford, Connecticut, United States.

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