Manager, Digital Activation

Adelphi Group; Atlanta (GA); On-site; USD 50,000 - 95,000; Full time

Job summary

Hearts & Science in Atlanta is seeking a Manager on the Digital Activation team to develop plans and execute digital buys, ensuring pacing and performance across the area of responsibility.

You will oversee day-to-day activation operations, manage budgets, provide guidance on campaign design and DSP requirements, coordinate with the broader activation and strategy teams, and drive BI enhancements while consulting vendors and clients.

Qualifications

• Minimum 3 years of experience in digital programmatic buying including YouTube and hands-on experience with DV360.
• Experience managing a small team and juggling multiple priorities.
• Experience across several media channels and curiosity in emerging platforms.
• Experience with client-facing interaction.
• Experience working with large data sets and methodologies for evaluating data.
• Hands-on experience with data visualization tools, including Tableau.
• Ability to manage costs while exceeding performance and viewability goals.
• Excellent interpersonal and communication skills for non-digitally-centric teams.
• Proven ability to influence cross-functional teams.
• Strong MS Excel knowledge and coaching others in shortcuts.
• Working knowledge of third-party verification tools including DoubleVerify.

Responsibilities

• Develop plans and execute digital buys, ensuring pacing and performance across the area of responsibility.
• Oversee day-to-day activation operations.
• Effectively manage budgets.
• Provide inputs and guidance around campaign design and DSP requirements.
• Coordinate with broader activation team to ensure campaign setup, adjustments and optimization are efficient.
• Collaborate with Strategy team to understand goals and communicate results back to clients.
• Direct billing and reconciliation process for programmatic.
• Implement BI tools and new data sources and capabilities.
• Provide expert consultation to vendors, internal teams, and clients.

Skills

Digital programmatic buying

DV360

YouTube

Team management

Multi-channel experience

Client interaction

Data visualization (Tableau)

MS Excel

Cross-functional collaboration

Cost management

Communication

DoubleVerify knowledge

Tools

DV360

DoubleVerify

Tableau

Job description

Agency:

Hearts & Science

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Overview

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Responsibilities

As a Manager on our Digital Activation team, you will play a key role in developing plans and executing digital buys by ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job.

Core responsibilities include, but are not limited to the following:

• Ensuring the implementation of the Digital Planning & Optimization Process across programmatic and direct buying
• Overseeing and directing the day to day operations of the activation team
• Effectively managing budget
• Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
• Working side-by-side with broader activation team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
• Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
• Direct billing and reconciliation process for programmatic
• Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
• Providing expert consultation to vendors, internal teams, and clients

Qualifications

• Minimum 3 years of experience and expert knowledge of digital programmatic buying (YouTube) and hands‑on experience using DV360
• Experience managing a small team and juggling multiple people and work priorities
• Experience working with across several media channels is preferred and a curiosity in emerging media platforms
• Experience with client-facing interaction
• Experience working with large data sets and understanding of methodologies for evaluating data
• Hands‑on experience with data visualization tools, including Tableau
• Ability to effectively manage costs while exceeding performance and viewability goals
• Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally-centric teams
• Proven ability to work with and influence cross‑functional teams
• Strong knowledge of MS Excel and ability to coach others in shortcuts
• Working knowledge of third‑party verification tools, including DoubleVerify
  

$50,000 - $95,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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