Senior Associate, Digital Activation

Hearts & Science; Burbank (CA); On-site; USD 40,000 - 75,000; Full time

Job summary

Hearts & Science in California is seeking a Senior Associate, Digital Activation to support development and execution of digital media plans. You will ensure pacing, performance, and activation processes are followed across responsibilities and interests, rolling up sleeves as needed.

Ideal candidates bring experience across media channels, a curiosity for emerging platforms, and strong collaboration with strategy and activation teams to deliver measurable results.

Qualifications

• 1-2 years of experience and expert knowledge of digital buying, hands-on experience using demand-side platforms.
• Experience working with large data sets and understanding methodologies for evaluating data.
• Ability to self-manage, juggle multiple priorities, and pay strong attention to details.
• Excellent written and verbal communication skills.
• Proven ability to work with and influence cross-functional teams.
• Hands-on experience with data visualization tools including Tableau.
• Hands-on experience with campaign workflow tools including Prisma.

Responsibilities

• Ensuring the implementation of the Digital Activation Process across programmatic buying.
• Building campaigns and deploy best practices across the campaigns.
• Participating in daily and weekly client communications.
• Working side-by-side with broader Activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective.
• Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients.
• Owning the campaign creation process.
• Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

Skills

Digital buying

DSP experience

Data analysis

Cross-functional teamwork

Communication

Attention to detail

Tools

Prisma

Tableau

Excel

DoubleVerify

Job description

Agency Hearts & Science

Media

Performance Media

Job Description

Overview

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

The Role

As a Senior Associate, Digital Activation you will play a key role as a day-to-day support for development and execution of digital media plans. Ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job. To be successful in this role, be ready to “roll up your sleeves” to get the job done. Our ideal candidate has experience working across several media channels and a curiosity in emerging media platforms.

Responsibilities

• Ensuring the implementation of the Digital Activation Process across programmatic buying
• Building campaigns and deploy best practices across the campaigns
• Participating in daily and weekly client communications
• Working side-by-side with broader Activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective
• Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
• Owning the campaign creation process
• Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

Qualifications

• 1-2 years of experience and expert knowledge of digital buying, hands‑on experience using demand‑side platforms a plus
• Experience working with large data sets and understanding of methodologies for evaluating data
• Ability to self‑manage, juggle multiple priorities, and pay strong attention to details
• Excellent written and verbal communication skills
• Proven ability to work with and influence cross‑functional teams
• Strong Microsoft Excel skills and ability to coach others on shortcuts
• Working knowledge of third‑party verification tools including DoubleVerify
• Hands‑on experience with data visualization tools including Tableau
• Hands‑on experience with campaign workflow tools including Prisma

Salary: California: $40,000.00-$75,000.00

Benefits & Policies

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

Equal Opportunity

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.