Manager, Digital Activatoin

Adelphi Group; New York (NY); On-site; USD 50,000 - 95,000; Full time

Job summary

OMD seeks a Manager, Digital Investment to guide digital media activation and budget management across National and Shopper initiatives. You will lead partnerships, optimize campaigns, and deliver performance insights to clients and internal teams.

The role requires 3+ years in digital media buying within an agency, strong analytical and presentation skills, and proficiency with DDS/Prisma, Nielsen, AdViews, and eMarketer. Office-based with collaborative culture.

Qualifications

• Bachelor’s degree, preferably with a concentration in Advertising, Marketing, Communications, or related field.
• 3+ years of digital media buying, negotiation and implementation experience in an agency environment.
• Aptitude for mathematical concepts and an understanding of the digital marketplace.
• Avid explorer and user of multi-digital vehicles; knowledge of on- and offline media relationships.

Responsibilities

• Translate brand briefs into innovative, effective, and actionable tactical plans.
• Lead key vendor relationships and pass optimization notes to drive campaign efficiency.
• Collaborate with Marketing Science to determine KPI considerations and report findings.
• Drive weekly status meetings to ensure campaigns perform and pace to brand standards.
• Develop insights from data and present quarterly performance reviews.

Skills

Digital media buying

Negotiation

Campaign optimization

Presentation skills

Education

Bachelor’s degree in Advertising/Marketing/Communications

Tools

DDS/Prisma

ComsCore

Nielsen

AdViews

eMarketer

Job description

Agency:

Omd

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Manager, Digital Investment

As a Manager in Digital Investment, this person will serve as a trusted advisor to the client’s counterparts as well as internal team members. They are responsible for managing partner relationships, overseeing campaigns, and sharing performance insights. Additionally, this person will guide the teams through negotiation, activation, and execution on the client’s business. This involves having the expertise in all areas of digital media activation principles and applying them across all National and Shopper media initiatives. Managing the overall budgetary process within the authorizations is an integral part of the position.

Responsibilities

• Translate brand briefs into innovative, effective, and actionable tactical plans - Work in partnership with the client’s and planning team to provide insight into investment activation opportunities based on the client’s goals, objectives, insights, and strategy
• Lead key vendor relationships throughout the course of the campaign and pass along optimization notes from vendors to Attention team to drive campaign efficiencies and effectiveness
• Work alongside Marketing Science to manage brand research studies, determine KPI considerations and report key findings
• Participate and drive weekly status meeting with Attention, Marketing Science and Retail partners to ensure live campaigns are performing and pacing up to brand standards
• Build stories through data by working with digital investment teams to present quarterly campaign performance reviews
• Work in large data sets and communicate with the Attention team the findings, write insights based on the findings, and work with the OMD Investment team to build a knowledgeable story from the data
• Manage and train junior staff members and ensure best practices are being adhered to maximize investments
• Digital planning, campaign performance, trafficking, billing, and other day-to-day tasks
• Train incoming staff about all three digital channels as well as teaching the intricacies of the landscape
• Oversee the overall budgetary process to ensure timely invoice clearance working with OMD Finance, GP, and media partners

Qualifications

• Bachelor’s degree, preferably with a concentration in Advertising, Marketing, Communications, or related field
• 3+ years of digital media buying, negotiation and implementation experience in an agency environment is required
• Aptitude for mathematical concepts and an understanding of the digital marketplace
• Avid explorer and user of multi-digital vehicles; knowledge of the relationship opportunities between on‐and‐offline media
• Able to understand application of, use of industry tools such as (DDS/Prisma, ComsCore, Nielsen, AdViews, eMarketer, etc.)
• Excellent presentation, verbal, and written skills

#LI-LW3

OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

$50,000 - $95,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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