Manager, Demand Generation (Fully Remote)

Copper; United States; Remote; USD 110,000 - 170,000; Full time

Job summary

Copper is seeking a Manager of Demand Generation to own and optimize our paid acquisition programs. You will drive day-to-day performance across channels, shaping the funnel from lead to revenue with a data-driven mindset.

In this role, you will manage budgets, explore new channels, and guide experimentation to improve pipeline quality and revenue contributions at Copper. A remote-friendly, fast-growing environment awaits.

Qualifications

• 5+ years in B2B SaaS performance marketing or demand generation.
• Hands-on experience with Google Ads and LinkedIn.
• Strong analytical mindset with end-to-end funnel focus.

Responsibilities

• Lead paid acquisition execution across Google Ads and LinkedIn, managing budgets, pacing, and targeting.
• Proactively identify performance changes, diagnose root causes, and recommend data-driven actions.
• Build and test new channels, audiences, offers, and creative through a structured experimentation roadmap.

Skills

Paid acquisition

Google Ads

LinkedIn Ads

Analytics

Experimentation

Budget management

Tools

Google Ads

LinkedIn Ads

Job description

• We're looking for a Manager, Demand Generation to execute and continuously improve our acquisition programs.
• This role owns day-to-day optimization of paid channels and drives qualified pipeline and revenue.

What You'll Do:

• Lead paid acquisition execution across Google Ads and LinkedIn, managing budgets, pacing, and targeting.
• Proactively identify performance changes, diagnose root causes, and recommend data-driven actions.
• Build and test new channels, audiences, offers, and creative through a structured experimentation roadmap.

What You'll Bring:

• 5+ years in B2B SaaS performance marketing, demand generation, or paid acquisition.
• Deep hands-on experience with Google Ads and LinkedIn, plus familiarity with other channels.
• Strong analytical mindset with a full-funnel view from lead quality to revenue.

Why Work Here:

• Unlimited vacation and flexible fully remote work hours.
• Generous stock options, comprehensive benefits, and parental leave top-up.
• Monthly internet and cell phone allowance, plus a Learning & Development program.

Copper

Copper is a CRM built for relationship-driven businesses, integrating with Google Workspace to manage the entire client journey. Trusted by 30,000+ companies, we're a fast-growing, remote-first team backed by significant funding.