Manager, Customer Analytics & Insights

The Western Union Company; New York (NY); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Paid Time Off

Medical Insurance

Dental Insurance

Life Insurance

Parental Leave

401K

Job summary

The Western Union Company is seeking an experienced Manager, Business Performance Analytics to drive data-driven decision making across customer analytics, cohort modeling, and executive reporting. You will partner with Marketing, Product, Finance, Pricing, and GTM to evaluate initiatives, measure performance, and provide strategic recommendations.

In this HYBRID role, you will build advanced models and dashboards, deliver insights for leadership reviews, and influence strategic planning.

Qualifications

• Experience: 5+ years in analytics, BI, strategy, finance, consulting, growth analytics, or related fields.
• Education: Bachelor’s degree in a relevant discipline.
• Preferred Education: Master’s degree in a related field.
• Industry Experience: Fintech, payments, tech, financial services, ecommerce, or consulting environments preferred.

Responsibilities

• Analyze customer acquisition, activation, engagement, retention, and revenue trends across digital corridors and regions.
• Identify key drivers of performance and quantify impact of growth initiatives.
• Monitor and communicate emerging business risks and opportunities.
• Deliver insights to support strategic decision making and performance improvement.
• Develop and maintain customer cohort models for acquisition quality, retention, and CLV.
• Partner with FP&A on forecasting, budgeting, and long-range planning.
• Build financial models to assess growth opportunities and investments.
• Support scenario planning and sensitivity analyses for strategic initiatives.
• Develop executive dashboards and KPI reporting frameworks.
• Create automated reporting to reduce manual efforts and improve visibility.
• Ensure data accuracy and alignment with business definitions.
• Deliver updates for leadership reviews.
• Partner with GTM leaders to evaluate initiatives and pricing strategies.
• Conduct root cause analyses to explain performance changes.
• Translate findings into clear business recommendations and executive presentations.
• Support strategic planning and growth initiatives through data-driven analysis.
• Serve as analytics partner to Product, Marketing, Finance, Pricing, and Operations teams.
• Gather requirements and translate into analytical approaches.

Skills

Customer Analytics

Cohort Modeling

Retention Analysis

Customer Lifetime Value (CLV) Modeling

Business Performance Analysis

Financial Forecasting

FP&A Support

SQL

Tableau

Power BI

Executive Reporting

Data Visualization

KPI Development

Statistical Analysis

Excel Financial Modeling

Education

Bachelor's degree in Analytics, Economics, Statistics, Mathematics, Finance, Engineering, Data Science, Business, or related discipline

Master's degree in Analytics, Data Science, Economics, Finance, Statistics, Business Administration, or related field

Tools

Tableau

Power BI

Job description

The Western Union Company is seeking an experienced Manager, Business Performance Analytics to drive data-driven decision making across customer analytics, cohort modeling, and executive reporting. You will partner with Marketing, Product, Finance, Pricing, and GTM to evaluate initiatives, measure performance, and provide strategic recommendations.

In this HYBRID role, you will build advanced models and dashboards, deliver insights for leadership reviews, and influence strategic planning.