Manager, Digital & Social Investment

TCAUS TCA LLC; United States; On-site; USD 50,000 - 95,000; Full time

Job summary

Omnicom Media is seeking a skilled Digital Media Planner/Buyer to design data-driven plans that align with client objectives in national and local markets.

You will evaluate vendor proposals, allocate budgets, and optimize campaigns across social, site direct and programmatic channels. Collaboration with analytics and interagency teams is essential to drive performance and accountability.

Qualifications

• 3–5 years of experience in a digital media role.
• Digital ad operations expertise including campaign setup, UTMs, QA, taxonomy, tracking, and mapping.
• Knowledge of social, site direct and programmatic media.
• Analytical thinking with comfort handling numbers.
• Clear writing and concise, confident oral presentation.
• Strong organizational skills and attention to detail while multitasking.
• Ability to work well in a team.

Responsibilities

• Develop data-driven digital media plans linked to campaign objectives for national and local markets.
• Make activation and campaign setup recommendations based on performance and client needs.
• Evaluate media vendor proposals, allocate budgets, and negotiate pricing.
• Meet with sales reps and vendors to stay current on industry trends and solutions.
• Communicate market information to interagency teams as needed.
• Oversee activation of digital and social campaigns to meet deadlines.
• Maintain records of buys, budgets, revisions, credits, etc.
• Monitor delivery to meet budget, impressions, and KPI goals.
• Recommend optimizations to improve efficiency and conversions.
• Collaborate with Analytics for tracking reports and post-buy analyses.
• Manage discrepancies and accounting-related tasks timely.

Skills

Digital media

Ad operations

Campaign QA

UTMs

Tracking

Programmatic

Analytics

Teamwork

Job description

Agency: Omnicom Media

Job Function: Media

Job Subfunction: Media Planning and Buying

Job Description:

Strategy and Plan Development

• Develop data-driven digital media plans directly linked to achieving specific campaign objectives in national and local markets
• Confidently make activation and campaign set up recommendations based on historical performance, industry best practices, and individual client needs
• Evaluate media vendor proposals, allocate budgets across vendors, and negotiate pricing
• Meet with sales representatives and vendors to keep abreast of industry trends, new media solutions, and marketplace conditions
• Communicate pertinent market information to interagency teams as necessary
• Negotiation & Stewardship
• Oversee activation of all digital and social campaigns within client media specifications by the assigned deadlines to ensure campaign launch dates are met
• Maintain accurate records of buys, budgets, revisions, credits, etc.
• Monitor campaign delivery to meet budget requirements, impression delivery, achievement of client-specific KPIs
• Recommend performance-led optimizations to improve campaign efficiency, engagement and conversions
• Collaborate with Analytics to provide tracking reports and post-buy delivery analyses
• Manage and monitor clearance of discrepancies and accounting functions on a timely basis

Qualifications

• 3-5 years of experience in a digital media role
• Must have digital ad operations expertise inclusive of campaign set up, appending UTMs, campaign QA, taxonomy, tracking and mapping
• Knowledge of the digital marketing landscape inclusive of social, site direct and programmatic
• Analytical thinking and the ability to work with numbers
• Ability to write clearly and concisely and present orally in an articulate and confident manner
• Exceptional organization skills and attention to detail while juggling multiple tasks
• Ability to work as part of a team

$50,000-95,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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