Manager Creator Marketing

Solo Brands; Grapevine (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

Solo Stove is seeking a Manager of Creator Marketing to lead an evolving creator partnerships program that builds brand awareness, engagement, and customer acquisition. You will map out influencer, affiliate, and creator strategies and manage campaigns end-to-end across Instagram, YouTube, TikTok, Reddit and other channels.

The role requires 3–5 years of marketing experience with influencer programs, exceptional relationship-building and organizational skills, and a strong brand sensibility for

Qualifications

• 3–5 years of marketing experience with influencer/affiliate/ambassador programs.
• Hands-on experience coordinating with creators or talent and managing logistics and relationships.
• Experience with influencer/affiliate platforms such as Sprout Social, Impact Affiliate, TikTok Shop, YouTube Shopping.
• Strong organizational skills and ability to keep multi-party workstreams on track.
• Genuine brand sensibility; outdoor lifestyle experience valued.

Responsibilities

• Coordinate with influencers on product seeding, gifting logistics, and campaign participation.
• Manage creator communications, shipping timelines, and fulfillment tracking for seamless execution.
• Lead end-to-end creator campaigns: briefing, contracting, content approvals, execution, reporting.
• Collaborate with marketing, social, PR, paid media and product teams for integrated campaigns.
• Ensure FTC compliance and platform requirements for creator activities.
• Develop and execute creator marketing strategies aligned with brand objectives.
• Build annual and quarterly creator marketing plans, budgets, and forecasts.
• Stay updated on creator economy trends and platform updates.

Skills

Influencer marketing

Relationship management

Project coordination

Excellent communication

Brand sensibility

Tools

Sprout Social

Impact Affiliate

TikTok Shop

YouTube Shopping

Job description

Solo Stove is looking for a Manager of Creator Marketing to join our team, reporting directly to the Director of Social Media & Brand Partnerships. You will be responsible for managing and scaling an evolving creator partnerships program that drives brand awareness, engagement, and customer acquisition. This role will develop influencer, affiliate, and creator strategies, manage campaigns from concept through execution, and build long-term relationships with creators across key social and social commerce platforms. The ideal candidate combines strategic thinking, strong relationship management skills, and a deep understanding of the creator economy. This is a new high-impact role within the marketing organization, ideal for someone who is passionate for mapping out creator strategy and delivering upon that strategy with a high level of organizational and executional skills.

What You’ll Do

Influencer & Creator Marketing

• Coordinate directly with influencers and creators on product seeding, gifting logistics, and campaign participation
• Manage creator communications, shipping timelines, and fulfillment tracking to ensure seamless execution
• Lead end-to-end creator campaigns, including briefing, contracting, content approvals, execution, and reporting.
• Collaborate with creative, social, PR, paid media, and product teams to ensure integrated campaigns.
• Ensure compliance with FTC disclosure guidelines and platform requirements.
• Develop and execute creator marketing strategies aligned with brand and business objectives.
• Identify creator partnership opportunities across platforms including Instagram, YouTube, TikTok, Reddit, and emerging channels.
• Build annual and quarterly creator marketing plans, budgets, and forecasts.
• Stay current on creator economy trends, platform updates, and competitive activity.

Creator Partnerships

• Source, evaluate, negotiate, and onboard creators, influencers, and affiliates.
• Build and maintain strong relationships with creators, agencies, and talent managers.
• Develop partnership frameworks for sponsored content, ambassador programs, product seeding, and affiliate initiatives.
• Ensure creator partnerships align with brand values and target audience.

Analytics & Performance

• Establish KPIs and measurement frameworks for creator campaigns.
• Analyze campaign performance across reach, engagement, conversion, and ROI metrics.Deliver insights and recommendations to improve future initiatives.Manage influencer marketing platforms and reporting tools.

Team & Stakeholder Management

• Collaborate cross-functionally with marketing, communications, legal, and partnerships teams.
• Manage external agencies and vendor relationships as needed.
• Present campaign results and strategic recommendations to leadership.

What We’re Looking For

• 3–5 years of marketing experience with meaningful exposure to managing influencer, affiliate, and/or ambassador programs
• Hands-on experience coordinating with creators or talent directly — you know how to manage logistics and relationships at the same time
• Experience within influencer and affiliate platforms such as: Sprout Social, Impact Affiliate, TikTok Shop, YouTube Shopping
• Strong organizational skills with a track record of keeping multi-party workstreams on track
• A genuine brand sensibility — you care how things look, sound, and feel, and you bring that lens to everything you touch
• Background in lifestyle or outdoor brand marketing is highly valued
• Strong written and verbal communication skills — you’re as comfortable in a creator DM as you are in a leadership deck

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.