Influencer Relationship Marketing Associate

Drink; New York (NY); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Comprehensive medical, dental, vision benefits

401(k) with dollar-for-dollar match

Monthly wellness stipends

Commuter benefits

Connectivity stipend

Commuter benefits

Job summary

A trending hydration brand in New York City is looking for a passionate Influencer Relationship Marketing Associate to drive brand awareness and sales through influencer marketing. In this role, you'll coach creators, manage campaigns, and analyze performance to ensure brand alignment. Ideal candidates have a degree in marketing and experience in influencer operations. This in-office position offers a collaborative environment focused on excellence and innovative marketing strategies.

Qualifications

• 1-3+ years of experience in influencer or creator operations at a brand or agency.
• Fluency across TikTok, Instagram, and YouTube with strong analytical skills.
• Ability to manage multiple tasks and maintain organization under pressure.
• Excellent written and verbal communication with creator networks.

Responsibilities

• Develop briefs and coach creators to align with brand standards.
• Monitor and report on performance of campaigns and optimize strategy.
• Source and maintain relationships with brand-relevant creators.
• Manage product seeding, logistics, and assets coordination.
• Lead monthly reporting and KPI tracking with influencer platforms.

Skills

Influencer marketing

Content creation

Social media fluency

Analytical skills

Brand alignment

Analytics and reporting

Education

Bachelor's degree in marketing or a related field

Tools

GRIN

Airtable

Google Sheets

Google Sheets

Notion

Slack

Airtable

Frame.io

Job description

SoHo West / Hudson Square, New York City | Full-time | In-office

We’re building the most loved hydration brand in the world.

Be LOVE™is building the future of hydration. Founded by Kurt Seidensticker (Founder of Vital Proteins, early investor in Ghost Energy and Koia) and Leslie Scofield (Toms, Aviator Nation, Summit Series), Be LOVE™isn’t just another beverage brand—it’s a cultural movement for wellness, connection, and performance. Our balanced electrolyte drinks are made for everyone, every day, designed to help people feel their best. Our NYC office is the engine driving the brand forward.

We’re building a team of A-players across marketing, growth, and technology—and we’re looking for a team of Influencer Relationship Marketing Associates. You’ll be the creative and operational engine of our Influencer/Creator Marketing program—responsible for sourcing, coaching, and managing the talent that will help scale Be LOVE™ into a generational beverage brand. From drafting airtight briefs to securing ad authorization and optimizing performance reads, you will be the key operational link between high-quality creator content and measurable business results, fueling our next phase of brand growth.

Who You Are

You turn creator chaos into clean, on-time posts. You speak the platform, you think in checklists, and you keep receipts. You balance taste with targets and treat every booking like a mini-launch. You move fast, protect the brand, and make it easy for creators to win with Be LOVE™.

About The Role

Be LOVE™ is looking for a passionate and results-driven Influencer Marketing Associate to join our team. You will be instrumental in scaling our creator program, driving both brand awareness and measurable sales impact. This role requires a blend of creative coaching, strategic execution, and analytical reporting, working across organic and paid channels to make influencer marketing a key brand and business driver.

The Impact You Will Make

• You will work directly with the Influencer Marketing Lead to shape the program's future by focusing on three core areas:
• Strategic Growth: Contribute to the master roadmap, playbook, and measurement plan to elevate influencer marketing into a top-tier acquisition and engagement channel for Be LOVE™.
• Creative Excellence: Serve as the primary coach for our creator network, ensuring all content is best-in-class, aligns with brand values, and achieves campaign objectives.
• Performance Optimization: Own the monitoring and reporting of campaign performance (organic and paid), providing actionable insights to continuously optimize strategy, execution, and ROI.

What You'll Do

• Develop briefs & coach creators toward best-in-class content
• Review and approve influencer concepts & creative to ensure content alignment with strategies as well as brand standards, mission, and values.
• Monitor, manage, and report on performance of organic & paid campaigns, including both performance-driven and awareness campaigns
• Ensure all contractual obligations are met and all campaigns are successfully launched.
• Optimize strategy and execution based on learnings
• Partner closely with Brand, Studio & Growth Marketing teams to leverage creators and their content as part of our campaigns & always-on brand moments
• Stay on top of trends, share case studies, and demonstrate thought-leadership across the organization
• Continuously research and learn from other successful brands with a strong social media & influencer presence.
• Work with the Influencer Marketing Lead on the master roadmap, playbook and measurement plan to grow influencer marketing into a key brand & business driver, with measurable impact across reach & impressions, traffic & sales

Creator Sourcing & Relationship Building

• Source, vet, and maintain a current roster of brand-relevant creators across all platforms, ensuring alignment on brand fit, audience quality, and rates.
• Initiate cold outreach and nurture relationships with potential and existing influencers and brand ambassadors to expand the Be LOVE™ social network.
• Act as a passionate brand evangelist, identifying and pitching new, inventive ways to promote Be LOVE™ products through the influencer network.

Campaign Management & Logistics

• Draft comprehensive and airtight briefs including objectives, hooks, claims, do’s/don’ts, and full disclosure guidance.
• Negotiate packages, timelines, and usage rights, coordinating with internal teams (Brand, Studio) for asset creation and claim confirmation.
• Manage all product seeding and logistics, coordinating with the warehouse for product shipments and external vendors for custom gifted mailers.
• Issue and verify links, codes, and tracking pixels prior to launch to ensure accurate performance measurement.

Reporting & Optimization

• Manage the end-to-end payment process, communication, and deliverable tracking for all influencer partnerships.
• Lead monthly reporting and KPI tracking utilizing platforms (GRIN, Tribe Dynamics, Lumanu) to log performance reads (e.g., CTR, CPA, GMV, save/share rate).
• Collect and secure usage/ad authorization (e.g., Spark Ads, allow listing) and hand off files to the Paid Media team for content boosting and retargeting.
• Maintain an active, up-to-date understanding of digital marketing knowledge and social media trends to inform and continuously improve execution.

What You Bring

• Bachelor degree in marketing or a related field
• 1–3+ years in influencer or creator ops at a brand or agency with hands-on booking
• Platform-native fluency across TikTok, Instagram, and YouTube and comfort in each back end
• Tracker discipline with links, codes, IDs, rights windows, and clean naming
• FTC disclosure basics and working knowledge of claims safety and platform policies
• Clear written comms and creator bedside manner that gets to yes without drama
• Strong organization under weekly keep-pause-scale cadences with Buyers and Performance
• Curiosity for culture and the ability to spot formats before they peak
• You are social, outgoing, personable and friendly
• In your spare time, you always find yourself scouting new people to follow on Instagram or are out and about making new connections with like-minded individuals
• You celebrate your success, and the success of the team even more
• Must have strong business acumen and entrepreneurial spirit

What Really Matters

• Love turning a messy DM thread into an on-time post that performs
• Can fix a caption, a link, or a disclosure in minutes, not days
• Keep calm calendars and cleaner spreadsheets when volume spikes
• Write briefs creators actually use and enjoy
• See small process fixes that make the whole pipeline faster

Tech Stack You Might Touch

TikTok Creator Marketplace, Instagram Creator Marketplace, YouTube Studio
Google Sheets, Notion, Slack, Airtable
Grin or Captiv8 or impact.com for tracking and payouts
UTM builders, link trackers, and drive folders for assets
Frame.io and basic edit tools for cuts and timestamps

What Really Matters

• On-time creator posts on creator handles with clean links and disclosures
• Rights and ad authorization secured for boosts with audit-ready records
• A steady feed of brief-ready creators and formats the team can book fast
• Weekly inputs that help the team decide what to keep, pause, and scale
• Proof you can move volume without sacrificing brand safety or pace

Helpful Degrees

Marketing, Communications, Journalism, Media, or related fields welcome—equivalent experience works if your tracker and results tell the story.

Comprehensive medical, dental, vision, FSA/HSA, commuter benefits; 401(k) with dollar-for-dollar match; life & disability; monthly wellness and connectivity stipends.

This is an in-office role in SoHo West / Hudson Square, NYC—five days a week. We move fast together.